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50 Benefits Of Joint Venture Marketing
What Is A Joint Venture? A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering...
Affiliate Marketing With Google Adwords
One of the best kept secrets in today's affiliate marketing world is the pay per click advertising version with Google AdWords. Adwords allows advertisers to place small ads on websites or on Google.com search result pages. You probably noticed the...
Manufacturers Shift Marketing Budget to the Web
"Manufacturers spent the past fifteen years becoming lean, efficient, and highly competitive while completely ignoring their marketing and public relations efforts," according to Thomas R. Cutler, the nation's leading manufacturing journalist and...
Synergy Integrated Marketing - Winning solutions
Synergy Integrated Marketing FROM THE ART EXHIBITION TO THE TASTE OF SENSATIONS - AND VICE VERSA When the Museum of Finnish Art, Ateneum ( since 1887 ) gave me the assignment to create and execute the 'Marketing Communication Concept' and to find...
Win-Stay, Lose-Shift: A Marketing Strategy
When you're in marketing, you often have to explain to a disgruntled CEO or manager why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you will you stick with a plan...
 
Do You Have a Back-End Marketing Strategy in Place?

To make things really interesting (and profitable), you need to offer your clients additional items. This can generate an entire new source of income for you. It's called back-end marketing. Your current clients are easier to sell to than new prospects since they already trust you. So find them other things they might like to buy. Remember, if you were in their shoes, what else might interest you? Hey, you can always ask them with an informal survey...

So make sure you keep a list of all your customers. Compile this list in a database of some sort and guard it with your life. Lists are often-times considered the most valuable assets a business can have.

Then send out follow-up/thank-you info to keep the number of refunds down. You can also use this database to send out more offers to your group of clients. Just be sure you send out offers for items related to the product they already purchased.

The Giving Spirit Like I just mentioned, many successful businesses create new products just to sell to their current customers. This is a smart strategy -- they already trust you so they are much more likely to buy from you again.

Another


idea is instead of making your current customers purchase your newly developed product at full-price, you could give it to at least a few of them for free or at a significant discount. This works especially well if you are providing ebooks, online courses or downloadable software since these have no overhead cost.

By providing a free or steeply discounted copy of your latest and newest product, your customers will love you for it, you can easily get testimonials endorsing your hot new product before you release it for sale, and you can even use these special customers to test your new product out for you. They can provide you with some solid feedback before you send out an advertisement to new prospects.

It's really a win-win situation so why not give it a try?

Copyright © 2005 by L A Parmley. All rights reserved.
About the Author

Would you like to learn how to start increasing your profits by creating a unique image for your small business or professional service? Discover how by visiting http://www.positioningtactics.com/usp.html and sign up for our free ecourse (Value $37)

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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