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A Tip to the Beginning Internet Entrepreneur: Know What Marketing Means
Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing. Marketing, as we know...
Marketing-Minded Financial Planners Find Free Publicity on Google and Yahoo
When a big story breaks, hundreds of media people begin searching for subject-matter experts to interview. They are also suddenly very receptive to stories that tie into the big story. But...the window closes as quickly as it opens, for two...
News Search Is Influencing Internet Marketing
The search landscape is changing so fast that half of what we knew a year ago about search engine optimization and marketing is now obsolete, reports Greg Jarboe in his SEO-PR Newsblog. Jarboe is a regular presenter at the Search Engine Strategies...
Secrets to Marketing Like an MLM Pro!
The purpose of our brief article for MLM.com is to hopefully clear up some confusion that EVERY distributor in network marketing goes through at one point in time. We are going to share with you the TOP FOUR REASONS WHY PEOPLE FAIL IN NETWORK...
Small Business Marketing Plans Are Bad For Business
If you are a small business owner or independent sales professional and you are working on, thinking about or reading about creating a marketing plan - STOP!!
So many so called "marketing experts" say you need a marketing plan and puke out all...
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Do You Play Hit and Miss With Your Marketing?
Too many online marketers use a "hit and miss" marketing approach. By that I mean placing some ads here and there in the hopes of selling something. And it's the worst possible way to do business.
Why? Because you probably *won't* do much, if any, business at all. It's a fact that people on the Internet *rarely* buy from someone they don't know. The Internet is a scary place of scams and schemes and rip-offs. Online shoppers are very wary about giving up their credit card information to just anybody.
But if you use the right marketing strategies you'll have a much better chance at succeeding. A *good* product will always sell, but you have to approach your propects correctly or they'll turn tail and run faster than you can imagine. And they may end up buying from your competition!
This holds true no matter what product or service you're trying to market online. You can have the best widget in the whole world, but if you turn off your prospects before they're ready to buy, you'll lose more sales than you'll gain.
Successful marketers use the "warm 'em up first and make the sale later" approach. They implement many strategies to drive traffic to their website, but if the visitors
are leaving without buying anything, they make one final effort to hang on to them for future sales. And 90% of the time it works!
So what is it that they do? Capture their visitors names and e-mail addresses! They offer them something of value for free in exchange for their information.
Offer your visitors a free report or a subscription to your ezine. They're now a "warm" market for your product, and once they get to know and trust you they'll become your customers.
When you run ads using the "hit and miss" approach you have just *one* chance to sell your product to each person who clicks on your link. If they don't buy right then, you've lost them forever. But when you "warm up" your prospects first you have a better chance of making sales.
So start warming 'em up, already! :~)
About the Author
Denise Hall is the owner of Home Business on a Budget.com, specializing in free and low-cost tools and resources for all your home business needs. Subscribe to her weekly newsletter for informative articles, resources and fun. http://www.home-business-on-a-budget.com/subscribe.htm
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