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Informative Articles

Internet Marketing Success Requires a Business Plan (Part II)
Formal business planning is a process that takes that "great idea" and subjects it to rigorous scrutiny. It either validates your premise or else shows you where the idea falls apart. Business planning forces you to identify costs and develop a...
Marketing Your Business Website On A Budget
Owners of home based businesses that are trying to make a living working from home know the problems encountered trying to get your website noticed in order to increase traffic and ultimately revenues. After all, if people don't know about your...
Small Business Marketing Plans Are Bad For Business
If you are a small business owner or independent sales professional and you are working on, thinking about or reading about creating a marketing plan - STOP!! So many so called "marketing experts" say you need a marketing plan and puke out all...
Ten Ways to Cut Marketing Costs
Marketing is a creative activity, you can keep finding new and better ways to make that impact and suck in those sales, even if you have a limited budget. There are those that want free offers all the time, and it’s difficult for new businesses to...
What Is Marketing?
To too many people marketing equates to one of two things: - Selling: with all that entails such as the dreaded double-glazing or financial salesman. - Advertising: with all that entails such as the slick young creative and smarmy account person....
 
Do You Play Hit and Miss With Your Marketing?

Too many online marketers use a "hit and miss" marketing
approach. By that I mean placing some ads here and there in
the hopes of selling something. And it's the worst possible
way to do business.

Why? Because you probably *won't* do much, if any, business
at all. It's a fact that people on the Internet *rarely*
buy from someone they don't know. The Internet is a scary
place of scams and schemes and rip-offs. Online shoppers
are very wary about giving up their credit card information
to just anybody.

But if you use the right marketing strategies you'll have a
much better chance at succeeding. A *good* product will
always sell, but you have to approach your propects
correctly or they'll turn tail and run faster than you can
imagine. And they may end up buying from your competition!

This holds true no matter what product or service you're
trying to market online. You can have the best widget in
the whole world, but if you turn off your prospects before
they're ready to buy, you'll lose more sales than you'll
gain.

Successful marketers use the "warm 'em up first and make
the sale later" approach. They implement many strategies to
drive traffic to their website, but if the visitors


are
leaving without buying anything, they make one final effort
to hang on to them for future sales. And 90% of the time it
works!

So what is it that they do? Capture their visitors names
and e-mail addresses! They offer them something of value
for free in exchange for their information.

Offer your visitors a free report or a subscription to your
ezine. They're now a "warm" market for your product, and
once they get to know and trust you they'll become your
customers.

When you run ads using the "hit and miss" approach you have
just *one* chance to sell your product to each person who
clicks on your link. If they don't buy right then, you've
lost them forever. But when you "warm up" your prospects
first you have a better chance of making sales.

So start warming 'em up, already! :~)


About the Author


Denise Hall is the owner of Home Business on a Budget.com,
specializing in free and low-cost tools and resources for
all your home business needs. Subscribe to her weekly
newsletter for informative articles, resources and fun.
http://www.home-business-on-a-budget.com/subscribe.htm

You may reprint this article in its entirety, as long as
this resource box remains intact.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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