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11 Secrets to Direct Response Marketing
Here Are The 11 Secrets To Direct Response Marketing - How To Get More Business To Come To You In A Month Than Most Get All Year! Discover The Real Reason Virtually All Businesses Never Make The Money They Could…And Should Be Making! Secret #1:...
Supercharge Your Marketing Efforts
(1) Use a "P.S." at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, "P.S. You can get (product), worth over ($), for the low price of ($)!" Another example,...
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these marketing tools in place: #10 A powerful tagline In 10 words or less, a good tagline reinforces a company’s reason for being. And smaller companies will find it to be one of the hardest...
What Are You Really Marketing? It's Not What You Think
You market your own business or you direct marketing for your company. You know what you are marketing – it's obvious. Or is it? If you're a financial advisor, you probably think you're marketing financial advice. If you're a sales consultant, you...
You, Marketing-Minded Financial Planner, Can Be an Author
After you’ve gotten in the groove of turning out articles and notes to reporters about your topic, take it to the next step: Write and self-publish a book about your topics. Does this seem intimidating, or even impossible (not to mention...
 
News Search Is Influencing Internet Marketing

The search landscape is changing so fast that half of what we knew a year ago about search engine optimization and marketing is now obsolete, reports Greg Jarboe in his SEO-PR Newsblog. Jarboe is a regular presenter at the Search Engine Strategies (SES) conference and web search versus vertical search (in search areas like news) was one of the new search trends featured at the San Jose SES.

The growth of the news search has only come about in the last few years. According to Nielsen/Net ratings, in June 2004 CNN.com was still the #1 online news source with Yahoo not too far behind. By January 2005 Yahoo rose to #1 with 23 million readers a month and by June 2005 they were pulling out in front with 29 million readers a month, dominating the online news ratings.

News search is playing a bigger and bigger role in online marketing. Google has a news search section, as does AOL, MSN and Alta Vista. Sites like Topix are drawing viewers looking for great local news. Recent studies show that 77 percent of Internet users get their news online and it's the number one choice for news in the 18 - 54 year old age group. People go online and search the news engines by topic and keyword. The LA Times reported on the trend, saying that veteran


journalists are looking to the PR field for work, now that so many readers are reading their news online.

When there is a relevant and timely article in Google News, Google will serve you up that news item in the Google 'One-Box' above the #1 position when you do a web search on a keyword or phrase. Yahoo News now indexes blog posts in response to the clear trend that early adopters look to blogs for news. Getting your message out in the news search has emerged as an essential part of your search engine optimization and marketing strategy.

Optimizing press releases and news articles is no longer a 'nice-to-do one day' idea or 'something we should try.' It's a proven strategy you should be implementing right now. Put these articles into an RSS feed and you'll start to show up in the most unexpected places!
About the Author

Sally Falkow has created effective internal and external communication strategies for both large and medium sized enterprises for 25 years. Since 1999 Ms. Falkow has translated her extensive experience in communication to the Internet and is now one of the leading web site and Internet marketing strategists in the U.S.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Marketing - Wikipedia, the free encyclopedia
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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ClickZ Internet Marketing Solutions for Marketers
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