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Big Marketing Ideas Without The Big Spending!
This is the final Newsletter of the year. I do hope you had a great year. Many of you probably wish things could have been better. May be you could have made better judgments in some occasion. I am sure that if you could see the future, you would...
Free Marketing Tips
Dumb Excuse #1 "I'm not sure I want to invest any money in my internet business right now." Yes, it's sad to say but I hear this one from time to time. Let me be very frank with you. If you've already checked out my own top search rankings and...
High Response Marketing With Low-Cost Postcards
High Response Marketing With Low-Cost Postcards Copyright 2003 Bob Leduc http://BobLeduc.com Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you...
How Cultural Differences Affect Your Global Marketing Message
How Cultural Differences Affect Your Global Marketing Message by Ron A. Welsh Marketing across cultures worldwide is a thriving business as the world moves closer to a global economy. International companies have been marketing to countries...
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial...
 
Dynamic Marketing: Seven High-Powered Success Strategies

Marketing is about results. It's about using all your acquired
skills and knowledge to create a desired outcome.

Key to achieving a desired outcome is your ability to be
adaptive and forward-thinking -- involved in a process that lets
you evolve your marketing campaign as new information enters the
picture.

People who achieve great results from their promotional efforts
understand the marketing process. You'll often notice they have
high levels of energy and a ceaseless flow of great ideas.
Indeed, it would appear they have the ability to create
"marketing magic."

If you want to tap into this magic, you must immerse yourself
in the marketing process. When you are enthusiastically involved
in reaching your marketing goal, you are better able to draw
upon resources and techniques which will produce high-powered
results.

Here are seven dynamic ways to create your own marketing magic:

1. Keep Your Business In Your Back Pocket

Nearly every act you perform, every word you utter, holds the
opportunity to promote your business. It can be subtle and
nearly invisible, or overt and commanding, but it never stops
and it happens every day.

Every thought you have, every action you perform, has a
reaction at some other time and in some other place. The degree
to which you consciously think about promoting your business
determines your ability to spot opportunities whenever they come
and wherever they are.

Keep your business in your "back pocket" at all times. Promote
everyday and in all circumstances.

2. Test to Achieve Your Desired Results

You must be able to measure the results of your marketing
efforts. Unless you have a way of identifying results you can
never fully utilize the power of a dollar. Measuring results
allows you to make comparisons among advertising models and make
adjustments as needed.

3. Focus on Investment Returns

You must focus on getting the most for your advertising dollar.
The real cost of advertising is measured by the return on your
investment, not the cost of obtaining the ad. Be willing to
spend more up front to make more at the other end.

In less obvious ways, this principle is just as valid when
dealing with people or events that seem to have no immediate
bearing on your business. These are investments of your time.
Use discretion since time is a precious and limited commodity.
Yet, never forget that businesses are often born


and millions
are made when time was the only initial investment.

4. Be An Insider

You need to be active within your industry. Stay in touch with
current trends, follow the activities of your competitors, and
talk with like-minded people. Be on the cutting edge by
constantly expanding your network of contacts. You'll discover
you can then tap into your market more easily and target your
promotional efforts with greater success.

5. Know Your Customers

Understand who your customers are, where they congregate, what
they need, why they need it... in short, get inside their skin.
When you know your customers you can hit their "what's in it for
me?" buttons. Offer them more than they need - both before and
after the sale - and your efforts will pay off.

6. Give People Benefits

Realize that when people become interested in something they
have a voracious appetite for information. If they've made an
impulse decision to buy, they want information to justify that
decision. If they haven't decided to buy, they need information
before pulling out their credit card. Either way, you must come
through to secure the sale.

Seek to inform people rather than sell to them. Inform them in
ways that show what they will gain. Give them enough to feel
empowered as an informed buyer.

7. Use the Power of Words

Words are magic when their power is understood. In the hands of
a skilled marketer words are crafted to create a sense of need
and urgency in people.

Words arouse emotions. Used right they can conjure up vivid and
seductive mental imagery. Words can inspire the trust of a spy
or satisfy the logic of a mathematician. Words can motivate
people to act on unfulfilled needs and desires. Use words to
induce emotional responses in people and you will achieve your
marketing objectives.

Rudyard Kipling called words a powerful drug. Use language to
your advantage and seize the power of this drug.

These seven strategies are very powerful for the dynamic
marketer. Set your sights on a desired outcome, throw in a
little enthusiasm, and you've got a formula that's nothing less
than magic.

About the Author

Brett Krkosska provides how-to advice on family and home-based
work issues. Get start-up guidance, business ideas and
inspiration at http://HomeBizTools.com. Become a subscriber for
a fresh and original perspective on today's business issues:
mailto:enews@homebiztools.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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