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Effective Marketing Strategies That Don't Break the Bank

Every start-up business goes through phases of needing to try something different to
increase their exposure and bring in new clients. Even established businesses need to
revisit their marketing strategies every once in a while to help bring in new and repeat
business.

During a recent business chat at Staffcentrix.com, in which I was honoured to be the
Mentor of The Month and chat moderator, several Virtual Assistants (VAs) with varying
experience in the small business sector, shared their ideas and know-how.

The consensus among the chat participants is that certain marketing techniques will
work for some small business owners but may not be as successful for others. It was
also agreed that the cheaper the method, the better.

Myself and all the other VAs found this chat very informative and beneficial. So, with
the hope of passing on the great ideas that were bounced around, to up and coming
VAs or any small business owner, I have put together a list of the marketing strategies
that VAs have found successful, during their start-up phase and beyond.

1. A company website. This is probably one of the best and most cost effective
forms of having your company visible to your potential clients....and its available 24/7!
If you have the time and patience to learn to put something together, give it a try! Or,
consider hiring a professional designer in order to get an exceptional site. The benefits
of having a website are definitely worth the expense. But remember to shop around
and be comfortable with your designer... and the money you pay.

2. Signs in or on your vehicle. Window decals are fairly inexpensive considering
their lifespan. Remember to include your website address. If funds are really short,
make signs on Bristol board and put them inside the windows. You can also get
Licence decals. These can include your website address, company name, and
phone number and fit nicely around your licence plate.

3. Join your local business associations. And don’t forget to get involved! Your local
Board of Trade or Chamber of Commerce can provide an abundance of opportunities
for your business. The networking events are a way to meet other business
professionals in your community. And, getting involved in the committees allows you
to share your expertise and be recognized by your fellow members.

4. Pinup Flyers. Include a tear-off section on the bottom and put the flyers up at your
local stores and other locations that may have bulletin boards.

5. Fax Broadcast. Design an informational or fun page, similar to a


newsletter, and
send it out to fax numbers for your target market. Please note that fax broadcasting is
not allowed in some areas of some countries, so be sure it is okay in your area.

6. Keep in touch marketing, such as a personalized thank you to a new client or
contact, a Christmas card that simply says thank you, and a monthly newsletter (print
and/or online) to all your customers and contacts.

7. Iron on transfers. As a small business owner you already eat and sleep your
business, so why not wear it too. You can purchase the transfers at your local
business supply store and, I imagine, at craft stores. Then it’s just a matter printing
your logo (or whatever you want on the shirt) onto a transfer and ironing it on.

8. Articles & Press Releases. Writing articles is a good way to receive exposure and
it also helps you to be regarded as an expert in your field. Press releases can be used
to announce a new business, when you provide a new service, or any other time you
have some news to tell. There are 2 keys to a press release... the Headline and
making sure it doesn’t sound like an advertisement, but more like it is news.

9. Networking. This is another highly beneficial and cost efficient way to get the word
out about your business. Attend designated networking events as often as possible.
Also, when possible, follow the Three Foot Rule... if appropriate, strike up a
conversation with anyone within 3 feet of yourself and be sure to bring up your
business.

10. Testimonials. These can be implemented into many pieces of marketing. Include
a sentence or two in your advertisements, brochures, newsletters, and you can even
dedicate a whole page on your website to the kudos your receive from satisfied
clients.

No matter which marketing efforts you use, keep track of where your inquiries and new
clients are coming from. Don’t be afraid to ask them how they heard about you and/or
your business. Asking only takes a couple of seconds and the results will show you
which strategy is working for you the best.

Put your imagination to work... instead of your wallet and watch the business roll in.

About the Author

Janice Byer is the owner of Docu-Type Administrative Services and specializes in
providing services to help clients get ahead in the marketing game. From Website
development, to designing marketing material, to word processing, their mission is to
help small business be successful and stay successful. Visit their website today at
http://www.docutype.net or contact them at jbyer@docutype.net or 905-584-1746

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
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Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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