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Advertising And Marketing, Finally, A Plan!!
First things first, let's define the two. Advertising is the act of getting your message in front of an audience. There are any number of ways to do this, that's really not the theme of this message. Being able to track a sale backwards to the...
Better Web Site ROI: Optimized Keyword Marketing and PPC Bid Management
If you're looking for better web site ROI, chances are:
* The web is only one part of your business
* You have a specific budget for your web site, and
* You want the site to not only carry its own weight, and
* Why can't it make you some...
Google Adsense Profits Mixed In With Affiliate Marketing
Are you a webmaster who needs funds to keep your website
running? Or is your website the only way for you to earn income?
Whichever you are, for as long as you are a webmaster or a web
publisher and you need cash, affiliate marketing may work...
MLM Training- The Secrets to Deciding Who You will become in Network Marketing
by Doug Firebaugh
The MLM Factors for Maximum MLM Success.
There are many factors that impact Success in life. And that is true for MLM and Network marketing as well. There are also factors with any good training program, and these...
Secrets to Marketing Like an MLM Pro!
The purpose of our brief article for MLM.com is to hopefully clear up some confusion that EVERY distributor in network marketing goes through at one point in time. We are going to share with you the TOP FOUR REASONS WHY PEOPLE FAIL IN NETWORK...
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Effective Marketing Strategies That Don't Break the Bank
Every start-up business goes through phases of needing to try something different to increase their exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in a while to help bring in new and repeat business. During a recent business chat at Staffcentrix.com, in which I was honoured to be the Mentor of The Month and chat moderator, several Virtual Assistants (VAs) with varying experience in the small business sector, shared their ideas and know-how. The consensus among the chat participants is that certain marketing techniques will work for some small business owners but may not be as successful for others. It was also agreed that the cheaper the method, the better. Myself and all the other VAs found this chat very informative and beneficial. So, with the hope of passing on the great ideas that were bounced around, to up and coming VAs or any small business owner, I have put together a list of the marketing strategies that VAs have found successful, during their start-up phase and beyond. 1. A company website. This is probably one of the best and most cost effective forms of having your company visible to your potential clients....and its available 24/7! If you have the time and patience to learn to put something together, give it a try! Or, consider hiring a professional designer in order to get an exceptional site. The benefits of having a website are definitely worth the expense. But remember to shop around and be comfortable with your designer... and the money you pay. 2. Signs in or on your vehicle. Window decals are fairly inexpensive considering their lifespan. Remember to include your website address. If funds are really short, make signs on Bristol board and put them inside the windows. You can also get Licence decals. These can include your website address, company name, and phone number and fit nicely around your licence plate. 3. Join your local business associations. And don’t forget to get involved! Your local Board of Trade or Chamber of Commerce can provide an abundance of opportunities for your business. The networking events are a way to meet other business professionals in your community. And, getting involved in the committees allows you to share your expertise and be recognized by your fellow members. 4. Pinup Flyers. Include a tear-off section on the bottom and put the flyers up at your local stores and other locations that may have bulletin boards. 5. Fax Broadcast. Design an informational or fun page, similar to a
newsletter, and send it out to fax numbers for your target market. Please note that fax broadcasting is not allowed in some areas of some countries, so be sure it is okay in your area. 6. Keep in touch marketing, such as a personalized thank you to a new client or contact, a Christmas card that simply says thank you, and a monthly newsletter (print and/or online) to all your customers and contacts. 7. Iron on transfers. As a small business owner you already eat and sleep your business, so why not wear it too. You can purchase the transfers at your local business supply store and, I imagine, at craft stores. Then it’s just a matter printing your logo (or whatever you want on the shirt) onto a transfer and ironing it on. 8. Articles & Press Releases. Writing articles is a good way to receive exposure and it also helps you to be regarded as an expert in your field. Press releases can be used to announce a new business, when you provide a new service, or any other time you have some news to tell. There are 2 keys to a press release... the Headline and making sure it doesn’t sound like an advertisement, but more like it is news. 9. Networking. This is another highly beneficial and cost efficient way to get the word out about your business. Attend designated networking events as often as possible. Also, when possible, follow the Three Foot Rule... if appropriate, strike up a conversation with anyone within 3 feet of yourself and be sure to bring up your business. 10. Testimonials. These can be implemented into many pieces of marketing. Include a sentence or two in your advertisements, brochures, newsletters, and you can even dedicate a whole page on your website to the kudos your receive from satisfied clients. No matter which marketing efforts you use, keep track of where your inquiries and new clients are coming from. Don’t be afraid to ask them how they heard about you and/or your business. Asking only takes a couple of seconds and the results will show you which strategy is working for you the best. Put your imagination to work... instead of your wallet and watch the business roll in.
About the Author
Janice Byer is the owner of Docu-Type Administrative Services and specializes in providing services to help clients get ahead in the marketing game. From Website development, to designing marketing material, to word processing, their mission is to help small business be successful and stay successful. Visit their website today at http://www.docutype.net or contact them at jbyer@docutype.net or 905-584-1746
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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