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Is Your Marketing Working...
That is the question, you should be asking yourself. Many feel that it is I'm sure. But is it really! Which scenario is better or best for your business, marketing and advertising everyday spending more than you marketing budget allows each month....
My experiences of internet marketing with no knowledge and a very limited budget
Four years ago I was a total "computer dummy", not even knowing how to turn one on (a computer, I mean!). However, fortunately I developed associations with some "computer geeks", who suggested marketing my various books on the internet. This...
Springtime Marketing
Spring is in the air! Major department stores have been promoting Spring merchandise ever since the middle of February. The stores are hoping that the brightly colored Spring merchandise and displays will entice window shoppers to drop in and buy a...
Successful Marketing for Home Based Business
By Declan O'Reilly 'A successful marketing strategy is not based on doing what you like but liking what you do...' Are you looking for information to build and grow a home-based business? If so, you are in the right place! Here you will find...
The Synergysophy of Integrated Marketing Communication
Synergy Integrated Marketing Where chaos begins, classical science stops. There has always been ignorance about disorder in the atmosphere, in the turbulent sea, in the fluctuations of wildlife populations, the oscillations of the heart and...
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Advertising And Marketing, Finally, A Plan!!
First things first, let's define the two. Advertising is the act of getting your message in front of an audience. There are any number of ways to do this, that's really not the theme of this message. Being able to track a sale backwards to the advertising that produced it, is.
Second, Marketing is the over all process you use to promote your products and/or services. This includes advertising, but is in no way limited to advertising. Again the theme here is not to talk about marketing techniques, but the method's you can use to track their success.
The very nature of the Internet provides you with a variety of unique tracking methods. At it's very simplest you can produce 10 separate web pages to advertise in 10 different forums.
EXAMPLE: You have a page selling widgets you want to do a banner campaign with 10 different banners. You can create 10 mirror pages i.e. Widgets.html, Widgets1.html, Widgets2.html etc, etc.
In this way a different URL is associated with each of the different banners you send out and your able to track which banner is producing the most traffic from 10 identical sites..
There is a much simpler and less time intensive way however, to achieve that exact same result.
You have your index page and rather than mirroring it 10 times you simply add ?Widgets1 , ?Widgets2, ?Widgets3, etc, etc, to the URL.
TEST IT HERE:
http://NetServeInt.com
http://NetServeInt.com/?index1
http://NetServeInt.com/?index2
http://NetServeInt.com/?index3
Even though the same page is served up to your visitors, your server logs treat it as 10 different pages!
You can use this method to track any type of campaign not just banners. If you were to advertise in a publication such as this one, (HIGHLY RECOMMENDED BY THE WAY) as well as others using the same URL in all of them, you would have no way of knowing that 80% of the traffic produced from those ad's came from here. If however you used a different URL ?index2, ?index3, etc, etc. You would know which ad drew how much traffic.
Do you use (LEGAL) e-mail methods to advertise? This technique will also work in that forum. Simply alter your URL as described above in each of your different promo letters and your able to track which ones produce the most traffic. Thereby allowing you to discard the ones that don't produce. Just as you will the z- ine, newsletter, or banner champaign that's not paying it's way.
As an added BONUS you can do exactly the same type of thing with e-mail responses. Rather than having 10 different
response addresses.
You place an ad with an e-mail link or have an e-mail link rather than a URL attached to a banner or any other response link. As in the URL example you vary the link according to where it will be seen.
EXAMPLE: Ad running in 4 E-Zines
1st one has e-mail link <A HREF="mailto:info@Widgets.com?subject=Widgets1">here: 2nd one has e-mail link <A HREF="mailto:info@Widgets.com?subject=Widgets2">here: 3rd one has e-mail link <A HREF="mailto:info@Widgets.com?subject=Widgets3">here: 4th one has e-mail link <A HREF="mailto:info@Widgets.com?subject=Widgets4">here:
As you can see the reply you receive has a different text in the subject field. Allowing you to track were your responses are originating from.
Those methods are all well and good, but if your truly interested in tracking your marketing results there is, in my opinion really only one tool you need.
Anyone that is trying to bring traffic to their site is using some form of advertising or other. That is, you use a sig file, newsletter, e-zines, reciprocal links, banner ads, classifieds, e-books, giveaways, or some other method for getting your message to potential customers. With ROIbot, you can set up campaigns for every new traffic building idea you come up with and track the effectiveness of each. Then, you do more of what works and less of what doesn't. It's a simple concept, place your energy in the direction that it's doing you the most good. Get started right now Free. You'll be up and running in minutes.
No matter what way you choose to track your promotional efforts it's important that do track them. You can waste countless hours and dollars on a strategy that is actually producing no results. You may well find that the less costly method works as well if not better than the one that cost you an arm and a leg.
Again, it matters not which method you choose, it only matters that you choose one and use it faithfully. You'll be surprised how much information your begin to have at your disposal.
"Your Success Is Our Success"
jbp
About the Author
[ jim Peters is Manager of HREF="http://NetServeInt.com">NSI "SOLUTIONS". NSI specializes in custom website design,promotion, maintenance, HREF="http://registeryourdomainforless.com">domain registration ,site hosting ,site and graphic design, as well as e-commerce packages for small to medium sized companies. In other words "SOLUTIONS".]
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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