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Informative Articles

Baby Boomers -- Marketing to the "Me" Generation
Unless you’ve been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the...
Internet Marketing Basics
Internet marketing is an umbrella term for the wide variety of marketing and promotional techniques that take advantage of the online medium. Anytime a company builds a web site, creates an email list, publishes an electronic newsletter, or buys ad...
Marketing: Are You Focused?
In early1992, President George H.W. Bush was riding high. He was sitting on an almost unprecedented 80% approval rating following the first Gulf War. Conventional wisdom pegged him as a shoe-in for a second term. Arkansas Governor Bill Clinton...
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter. Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy...
The Correct Approach To Online Marketing
At the risk of sounding sensational, if you understand the concepts introduced in this article it could literally mean the difference between miserable failure and insane online profits for your business. I'm not talking about a magical formula that...
 
eMarketing - The 'What' and 'Why'

Businesses have been using technology for many years, but the Internet created a flood of new and exciting ways to provide benefits to the customer. These opportunities create lots of questions you must consider. How can your business leverage the Internet to maximum benefit? How much commitment should you make to eMarketing campaigns? Is your market online?

eMarketing is traditional marketing using the Internet. eMarketing affects your traditional marketing campaigns in a couple of ways. First, it increases productivity in your existing marketing functions. Second, eMarketing transforms many of your marketing strategies. The transformation can create new business models that add customer value and/or increase revenue to the bottom line.

There are many tools available to the eMarketer... websites, microsites, email, newsletters, postcards and other mailers that direct to the web, contests and other web-based features - too many to mention. If you are thinking of a website and haven't thought about all of the other possibilities, think again. Your website is just the beginning... the foundation. We recommend a complete eMarketing plan that is incorporated with your regular marketing plan before you decide on any one eMarketing tool.

It is important to carefully select an eMarketing partner. The firm you select should have an understanding of what eMarketing really is and that it is not just about a website or eMail marketing. Even credible insitutions such as the SBA describes eMarketing as eMail marketing, which does not provide the whole picture.

Why eMarketing?

Buyers, not sellers, are now in power.
This is probably the most important change as a result of the Internet. The days of holding one's attention for 30 seconds in front of a television are coming to a close.


First it was channel surfing with the remote control, now it's about the click of the mouse. Consumers and business customers are more demanding than ever because they know they are just one click away from your competition.

Distance is no longer a factor.
Where a business is located is no longer a factor when interacting with vendors, partners or customers. This 'death of distance' allows people to bypass traditional business channels.

Time isn't an obstacle.
Thanks to the Internet, time is no longer a factor. Online stores are 'open' all day, every day. Rain or shine. People can shop when their schedules permit.

Your customers, vendors and partners expect it.
We live in a 'connected' world. You can check your email, participate in an important conference call, check stock quotes, upload data and almost anything else you can think of... away from your desk. Your customers, vendors and partners will expect to be able to communicate with you in a variety of ways.

Results.
One of the biggest advantages to incorporating eMarketing into your traditional marketing strategy is the ability to effectively measure results of a campaign. Traditional marketing campaigns are difficult to track. With eMarketing you are able to measure the effectiveness of a campaign by running reports on sales, traffic, electronic responses and much more. You will know which campaigns to run again and, more importantly, which campaigns are losing money.

About the Author

Frank Cowell is a Certified eMarketer (as certified by the International eMarketing Association) and President of Cowell eMarketing. Cowell eMarketing provides website and eCommerce solutions, eMail Marketing services and Search Engine Marketing services.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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