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10 POWERFUL Reasons WHY 'Articles' Remain The Internets #1 Marketing Strategy
Copyright 2005 The IWE, LLC. All Rights Reserved. We've all heard it... "Content IS King" and for good reason because it IS as far as the Internet is concerned. And when it comes to web surfers, they come online for two reasons, One is to check...
Internet Marketing
One question that I hear more then any other in the internet
marketing world is "What is the quickest way I can start
generating a profit"?
My biggest piece of advice... FOCUS!!
There are a TON of different ways to make money online...
Learn how to Measure the Effectiveness of Your Online Marketing Campaigns. . . in a free PDF download
Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines? Do you realize the power in that one simple statement? Search engine marketers trying to get...
Marketing Lessons from Santa
If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from? Santa’s message is short--joy. His...
Web Traffic for Manufacturers Defines New Marketing Model
According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to...
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Getting Started with Marketing
Does marketing your business seem overwhelming? Have you wondered how you were ever going to fit marketing into your weekly workload?
I know that marketing is usually an entrepreneur's least favorite activity to do! Every week I receive emails from entrepreneurs who are ready to get their business off the ground but don't know where to start. Sound familiar? I'm going to share with you 5 strategies you can take to get started marketing your business or re-vitalize your existing marketing. These 5 strategies have been used by entrepreneurs over and over again, with these consistent results: greater confidence, energy and enthusiasm for marketing, AND more clients!
Strategy 1 Get crystal clear on who your choice client is. Why? So you know where to direct your marketing time, money and energy! I can talk for hours about the concept of choice client (look for more about this in future articles).
In a nutshell, your choice client definition clearly describes the kind of person you most want to work with. It does NOT mean this is the only person you will work with. It DOES mean this is the only kind of person you will spend your marketing time, money and energy on.
Strategy 2 Develop a strong, compelling list of benefits your clients receive from working with you. Once you orient your thinking, your language and your
approach around the results you deliver, you will never be at a loss to describe your business again.
Strategy 3 Design 2-3 tiers of services you can offer. Include at least one way prospective clients can sample what you do with no commitment on their part.
Strategy 4 Create 3 ways you can consistently reach your choice client. The keyword here is consistency. Even the best marketing approach won't work well if it's only done sporadically.
If you enjoy writing, then write an article twice a month. Love networking? Go to networking events twice each week. Want to build your referrals through strategic partners? (a fancy term for those people who share your choice client) Create a list of other businesses that share your choice client and contact four of them each week until your list is exhausted.
Consistency is one of THE easiest ways to be successful building your business!
Strategy 5 Make time in your daily calendar for marketing. Schedule this time as you would an appointment with a client and then honor that appointment with yourself!
Now it's your turn!
About the Author
Weekly Marketing Wisdom **Marketing wisdom you can use right now!** Free chapter of marketing workbook when you subscribe! subscribe@kendallsummerhawk.com archives: http://www.kendallsummerhawk.com/free-articles.html
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
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en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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