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Deciphering Marketing Lingo for Small Business Owners
Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first...
Marketing Lessons from Santa
If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from? Santa’s message is short--joy. His...
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do. In advance of every media call or interview, think...
What is eMarketing ? - a New Discipline is Evolving
Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.
The theories concerning eMarketing have not been unified yet, due to a large...
Why So Many People Fail In Affiliate Marketing
More and More people are lured into affiliate marketing and you
might be one of them. Indeed, affiliate marketing is one of the
most effective means of generating a full-time income through
the Internet. It's a fair deal between the merchandiser...
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Guerrilla Marketing? Never!
When is Enough marketing Enough? Never! Never! Never! When your competition decrease marketing, thats the signal to increase yours.
First; Don't try to re-invent the wheel, watch what your competitors are doing and what they're not doing.
Re-think your market niche, (read "What's Your Niche" by Elena Fawkner http://ahbbo.com/niche.htm) its free and worth its weight in gold.
Second; Review your customer list (you do keep a list..right?) Previous customers can be your best prospects today.
- When did they buy from you (after your newsletter went out? a solo mailing?)
- What motivated them to buy from you? (An ad headline? Free shipping? a Di$count Special?)
With the uncertainties of today's economy, guerrilla marketing is what motivates consumer "choice before purchase" i.e.the choice of your products and services
over your competitors.
Remember, every business large or small is chasing the same Dollar.
A lesson from pass history; doing the great depression of the 1930s many small enterprises held on by their bootstraps. Remember that old cliche "when the going gets tough, the tough get going?"
Persistent marketing help build consumer awareness and confidence.
When the economy started to recover, who do you think consumers shopped with?
Research reports state; "many business failure are NOT due to insufficient financing, but rather the lack of marketing strageties and tactics."
There is a wide profit margin between "going out OF business" and "going out FOR business."
About the Author
Robert Wardrick is the founder of http://capcitymall.com... .."One-Stop Fun Shopping & $avings" tm mailto:custserv@capcitymall.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
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en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
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marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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