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Informative Articles

Advertising Methods: Understanding & Implementing Key Marketing Strategies
Being the Public Relations' Director for a major, online holistic journal, I often find myself brainstorming new and creative ways of marketing, and making our site not only visitor/client-friendly, but informative and entertaining as well. While we...
Consumer Website Marketing With Content: The Case Of Amazon
Amazon is widely recognized as the most successful ecommerce site in history. Much discussion has been devoted to the role of Amazon's affiliate program, website usability, website personalization, and capital investments. But little...
Creative, Inexpensive, and BIG Value Marketing Gift Ideas
"Tis the season to be jolly!" A great attitude is easy to have when you design your gifts with a lot of thought and don't allow the experience take you to the cleaners. One of the traditions I like at this time of year is remembering all the people...
Letterhead on Email Offers Exposure, Credibility and an Excellent Marketing Opportunity
Internet marketers are well aware of the power of signature files. All of the Internet gurus recommend them as a fundamental tool to online marketing. Many, many sales are generated every day because of them. They are easy, simple and automatic. ...
Niche Marketing - Assessing The Potential Of A Niche
Potential niche products exist all around us, but how do you decide which ones are likely to be worth pursuing? Here's a quick method that will give you a pretty good indication without having to spend large amounts of time and money on the task. ...
 
Marketing Tips for Internet Gurus

MARKETING TIPS FOR INTERNET GURUS

A successful on-line business, just like one that is not, needs a marketing plan. If you haven't updated your plan recently, it's a good idea to do it now. Here are two essentials that every plan should have, because having a good plan will increase your profits.

1)Focus On Your Market Position
What end of the business are you placed? If you're selling expensive motor vehicles to rich people you would not want to place yourself in a market that sells Honda's. Cadillac would be more appropriate.

To help you fine tune your market position get feedback from your visitors. Consider adding a "live chat" feature to your home page. Most web hosting companies include this service (CGI scripts) that can be found on your "web control panel." If you are not a do-it-your-selfer, or don't have the time, there are several places on line where you can sign up and use their free "live chat " version. (All you would need to do is copy/paste the code in your webpage.)

2) Update Your Marketing Plan Statement
Doing this will help you


strengthen your focus. Your mission statement should include: 1) your vision; 2) how you will accomplish your vision/goal; 3) and it should also reflect your values. For example, if you don't like some of the distasteful websites out there and you are designing attractive websites, a mission statement could read like this:
"To help make the Internet beautiful, I plan to create two attractive websites per week, instead of my usual one. I have updated my software and abilities to create attractive Websites and will launch my new plan on the 15 day of this month."

There are of course other elements that make up effective marketing plans. In coming months we will have more tips on marketing.

About the Author

Diane Hess specializes in business consulting, business development, and business management services. Her goal is to provide entrepreneurs and small business owners with resourceful tools to assist them in growing their business. Read more about the services her company provides at www.hbpassociates.biz. Sign up for a FREE monthly newsletter while you’re there.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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