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12 Key Internet Marketing Terms - Your Guide
All industries have their own unique terminology and colloquialisms - Internet Marketing is no different. If you're just starting out, before you get to achieve anything you need to get past this new terminology without letting it blind you or...
Are You in the Marketing Big House?
Marketers Online are truly a curious bunch. Some are successful beyond belief - earning thousands seemingly at will. These guys live the dream of every aspiring Online Marketer. They are very talented promoters that use classic marketing techniques...
How To Be An Internet Marketing Champion
How bad do you want to make money on the internet? You know thousands of people are doing it and maybe you've had a little success. But do you really want your own business operating 24 hours a day making money for you? If you don't then why are...
How To Correct Common Marketing Mistakes
A well-tuned marketing campaign is a beautiful thing. Your advertising not only connects with just the right prospects, but it seems everyone is talking about you, your product, or service. Sales come in at a nice pace. Profits mount as you quietly...
Marketing via Email. Why aren't People Replying?
Chances are if people haven't requested to receive an email from you then you are wasting time. Let me guess your routine: -Select a list of names. -Type in subject and body text -Click send. Then your email is sent to as many people as you...
 
HOW TO MASTER THE ART OF E-MARKETING....within 7 minutes

1st minute
***********************************
COMMUNICATION
Most of the time, any form of communication, fax, email, air-mail
may not have been received by the intended parties, the fact is:
It is normal for a fax or e-mail not being received, un-readable or
simply went astray-- SEND YOUR MAIL AGAIN....AND PERSIST
********************************************************************
2nd. minute
**********************************
COMMUNICATION PROTOCOLS
Most e-business people often don't introduce themselves properly
Due to the ease of use of E-mail... they usually send an e-mail....
"I want this...this and this.....quote me your best price" -- reply to
123xyz@hottermail ... URGENT ..... or.....
------------------------------------------------------------------------------
## THEY TYPE THE ENTIRE MAIL IN CAP WHICH NO NORMAL
BUSINESS PERSON WILL DO WITH A BUSINESS LETTER ##
####################################################
Therefore....A seller or buyer, must be extremely desperate to
respond to such an e-mail.....They just simply ignore you.
And most people complained, their mail never get answered.
*******************************************************************
3rd. minute
*********************************
THE REAL BUSINESS WORLD
Those of us, who are on the fast lane expect fast response.
But in the real world.... it does not operate like that.....
Most companies have MIS dept that controls email - mails get
checked by MIS personal at their leisure, maybe once a week.
And then, the mails get printed and "left" on a tray for dispatch.
How efficient? You have to user your own imagination.
So...Don't expect a quick reply... unless it is a one person show.
*******************************************************************
4th. minute
******************************
QUICK, FAST, REPLY NOW
Most businesses don't only just attend to your enquires alone.
It is not that they don't want to sell.... Most likely they have quite
a number, to attend to, plus the fact that quotation need a bit of
working with calculation to meet individual requirements.....They
don't just "pluck" a the figure out of the "thin air". And they can't
quote if your DON'T TELL them which country you are from.
Now you know another reason for the "sound of silence".
*******************************************************************
4th.


minute
*********************************
ELECTRONIC MAIL OR E-MAIL
Email is at their lowest priority of hierarchy for most world wide
SMI (small medium industries)....Simply because most boss are
50+yrs and non-computer literate....Until "junior" takes over.
Most people check their mail once in a while....Once the novelty
of being "IN" wears off....Because most businesses hardly do
any marketing via Internet. So.... they don't get much mail.....
So they check their mail "once in a blue moon".
*******************************************************************
5th. minute
***********************
SPOTTING THE FAKE
Business "Netdenizen" often receive mail that are out-right
bordering on being RUDE, remember...........
"quote me this...this and this...reply to 123@hottermail ...quick"
"I WANT TO BUY THIS, THIS AND THIS......QUOTE ME FAST"
You learn fast to spot the "Fake Cheap Ones" and ignore them,
especially those using @hottermail @fastermail @quickermail
"Why bother" to respond, most likely another competitor checking
prices and sending out such mail by the hundreds.
********************************************************************
6th. minute
******************************************
FAX IS A FORM OF ELECTRONIC MAIL
Business "Netdeizen" "THINK" e-mail is best because it is
cheap and fast. But the fact is that FAXing will bring a faster
respond.....Because, most company accept it as a "standard"
form of communication with procedures already in use for years.
Ignoring your enquiries via fax is unusual ..... unless it is "Hand
written" which is a No!, No!, until you are on more friendly terms.
Of course, a badly worded letter will end up with no response.
*******************************************************************
7th. minute
**************
CHECK LIST
1. Electronic communication is never certain....Send again.
2. Take time to introduce yourself with the right "Protocol".
3. E-mail is not necessary better, if they don't get checked.
4. @hotter.mail @faster.aolmail is a bad idea for business.
5. Send again.... PERSIST, be POLITE and be PATIENT.
6. Email must have: Introduction, Name, Company, Country.
7. Visit www.malaysiaexports.com/inex51.correspondence.htm

About the Author

Tony Koh - www.malaysiaexports.com/author.htm
15 years of experience in International Export Marketing.
www.malaysiaexports.com
The site with FREE answers to International Import Export FAQ

 

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Serves the professional, educational and career development needs of business-to-business marketers.
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Dedicated to serving the educational and professional needs of marketing executives.
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Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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