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Do You Know T.O.M.? Tactical Online Marketing
Whether you are new to internet marketing or you’ve been around awhile, if you become a success, you are going to notice some things about the “other side” of success. Particularly how the rest of the market tries to feed on you. ...
Marketing Magic: De-Bunking the Myth!
Any one who has ever been to a magic show knows that magic is all tricks, not reality. It is simple entertainment with no lasting value. Marketers however, new and old alike, are infatuated with the idea that there are magic tricks to make...
Pay Per Click Marketing - Does It Work For Industrial Companies?
I discovered pay per click marketing in late 2001, launching my first campaign with Google Adwords. At the time, I was managing a search engine optimization (SEO) project for an industrial controls manufacturer and immediately recognized the...
The Secret Of Illusional Marketing
You need two special ingredients to make this marketing strategy work successfully. You will need a product that your target audience will perceive as being extremely valuable and something that you can afford to giveaway. What is this secret, you...
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent perched on the top of my monitor as I work here on my...
 
HOW TO MASTER THE ART OF E-MARKETING....within 7 minutes

1st minute
***********************************
COMMUNICATION
Most of the time, any form of communication, fax, email, air-mail
may not have been received by the intended parties, the fact is:
It is normal for a fax or e-mail not being received, un-readable or
simply went astray-- SEND YOUR MAIL AGAIN....AND PERSIST
********************************************************************
2nd. minute
**********************************
COMMUNICATION PROTOCOLS
Most e-business people often don't introduce themselves properly
Due to the ease of use of E-mail... they usually send an e-mail....
"I want this...this and this.....quote me your best price" -- reply to
123xyz@hottermail ... URGENT ..... or.....
------------------------------------------------------------------------------
## THEY TYPE THE ENTIRE MAIL IN CAP WHICH NO NORMAL
BUSINESS PERSON WILL DO WITH A BUSINESS LETTER ##
####################################################
Therefore....A seller or buyer, must be extremely desperate to
respond to such an e-mail.....They just simply ignore you.
And most people complained, their mail never get answered.
*******************************************************************
3rd. minute
*********************************
THE REAL BUSINESS WORLD
Those of us, who are on the fast lane expect fast response.
But in the real world.... it does not operate like that.....
Most companies have MIS dept that controls email - mails get
checked by MIS personal at their leisure, maybe once a week.
And then, the mails get printed and "left" on a tray for dispatch.
How efficient? You have to user your own imagination.
So...Don't expect a quick reply... unless it is a one person show.
*******************************************************************
4th. minute
******************************
QUICK, FAST, REPLY NOW
Most businesses don't only just attend to your enquires alone.
It is not that they don't want to sell.... Most likely they have quite
a number, to attend to, plus the fact that quotation need a bit of
working with calculation to meet individual requirements.....They
don't just "pluck" a the figure out of the "thin air". And they can't
quote if your DON'T TELL them which country you are from.
Now you know another reason for the "sound of silence".
*******************************************************************
4th.


minute
*********************************
ELECTRONIC MAIL OR E-MAIL
Email is at their lowest priority of hierarchy for most world wide
SMI (small medium industries)....Simply because most boss are
50+yrs and non-computer literate....Until "junior" takes over.
Most people check their mail once in a while....Once the novelty
of being "IN" wears off....Because most businesses hardly do
any marketing via Internet. So.... they don't get much mail.....
So they check their mail "once in a blue moon".
*******************************************************************
5th. minute
***********************
SPOTTING THE FAKE
Business "Netdenizen" often receive mail that are out-right
bordering on being RUDE, remember...........
"quote me this...this and this...reply to 123@hottermail ...quick"
"I WANT TO BUY THIS, THIS AND THIS......QUOTE ME FAST"
You learn fast to spot the "Fake Cheap Ones" and ignore them,
especially those using @hottermail @fastermail @quickermail
"Why bother" to respond, most likely another competitor checking
prices and sending out such mail by the hundreds.
********************************************************************
6th. minute
******************************************
FAX IS A FORM OF ELECTRONIC MAIL
Business "Netdeizen" "THINK" e-mail is best because it is
cheap and fast. But the fact is that FAXing will bring a faster
respond.....Because, most company accept it as a "standard"
form of communication with procedures already in use for years.
Ignoring your enquiries via fax is unusual ..... unless it is "Hand
written" which is a No!, No!, until you are on more friendly terms.
Of course, a badly worded letter will end up with no response.
*******************************************************************
7th. minute
**************
CHECK LIST
1. Electronic communication is never certain....Send again.
2. Take time to introduce yourself with the right "Protocol".
3. E-mail is not necessary better, if they don't get checked.
4. @hotter.mail @faster.aolmail is a bad idea for business.
5. Send again.... PERSIST, be POLITE and be PATIENT.
6. Email must have: Introduction, Name, Company, Country.
7. Visit www.malaysiaexports.com/inex51.correspondence.htm

About the Author

Tony Koh - www.malaysiaexports.com/author.htm
15 years of experience in International Export Marketing.
www.malaysiaexports.com
The site with FREE answers to International Import Export FAQ

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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