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5 Steps to Massive Profits - A Business Marketing Tip
Here's a business marketing tip to gain maximum profit from any product or service in your business marketing lineup, and how you will gain extreme profits when you follow these 5 simple, LAZY steps; 1. Look not at what you are offering...
Email Marketing Systems to Help Boost Exposure and Profits...System #4 - Building Your Own Opt-In Mailing List...An Easy Way
I am sure by now you have heard it said or read it somewhere that the most valuable asset we have as eBusiness owner's is a LIST. I totally agree that a list is the most valuable asset we have. I also believe in the fact that having "targeted"...
REVEALED! The Secret FUEL That POWERS The Net and Why It Should Be Part Of Your Marketing Strategy.
What I'm about to reveal to you in this article will literally change the Way you do your online marketing for years to come and will add many Benefits to You and your online promotions 'Effortlessly'. This secret(A.K.A. -- Secret FUEL) that...
The Asian Invasion -The Future of Internet Marketing
Internet marketers by and large are utilized for selling and marketing to, a predominantly western audience. Today's web sites, mailing lists, payment processing systems, and overall way of doing business have evolved around the needs and wants of...
The Power of Viral Marketing
When I first heard of the term Viral Marketing I thought immediately of a virus. No, not the flu, a computer virus. I avoided viral marketing like the plaque. I’m sure many of you are doing the same thing. Every email labeled viral marketing got...
 
The Top 10 Marketing Mistakes You Don't Want to Make

Permission is granted to reprint provided bio line stays intact.

1. Resting on your laurels. Just because you have what you think is a good marketing plan in place today doesn't mean it'll be right tomorrow. The pace today is so accelerated, you must stay ahead of the game. Constantly research what your competition is doing. Surf the Internet to see what's new out there.
2. Hype. Sooner or later hype will catch up with you. Being superficial and underestimating the consumer is first of all poor taste, and second of all, it's bad business. Avoid the jargon and the pat phrases and give substance.
3. Not having an R&D Team, focus group or feedback source. Test your ideas on others. There are some absolutely wonderful ads out there that people remember, but they don't remember the name of the product/company. For example, there was a great ad out awhile ago that talked about the Bank of the Northern Hemisphere. Very clever; everyone remembered it. The problem was, they didn't remember the name of the bank you were supposed to use instead.
4. Not trusting your marketing person. If you hire someone to do your marketing, hire someone you trust and then let them do their job. With 20 years marketing experience, I had many interesting jobs and some interesting job interviews. One corporation asked me, "Can you stick with a plan once it's in place?" Red flag. Any marketing campaign must be constantly monitored and you need to be able to switch on a dime. An experienced marketing person can titre what's working and what isn't. It becomes almost a sixth sense. Why would you throw good money after bad just because changing it is an inconvenience?


5. Not giving it time to work. It's an adage in marketing that if you're going to say it, say it at least 3 times. I've consulted with individuals, particularly, who send out a brochure, no one bites, they want to abandon it. Generally it takes 3 "hits." People run through their emails rapidly and delete things they wish they hadn't. Make their wish come true! Give them a second, third, fourth chance. The formula


is--when you're sick and tired of it, the public is just beginning to hear it.
6. Being timid. There really is no such thing as bad publicity, and things will happen. You have to have been through this to know. Several years ago I was marketing an apartment complex and the manager miscommunicated an "early bird special." The whole unfortunate event made the front page of the local newspaper with stories about parents not being able to buy school clothes for their children, because .... 6 months later the apartment complex was filled to capacity. People remembered the name of the apartment and nothing else. Carry on!
7. Not being curious. If you have an ezine edition that had a large number of click-throughs, don't just pat yourself on the back, ask yourself why. Figure out what was different about it -- Was it on a special day? Was there something different--more graphics, no graphics? A catchy subject line? A new layout? Don't forget, you can always ask someone who clicked-through!
8. Thinking you have to pay for marketing. Use the free options liberally. Establish yourself as an expert on a subject and let the press know you're willing to be interviewed. When a national news event breaks, make it local. For instance, I'm a coach, and when 9/11 happened, I contacted the press to let them know what coaches had to offer at such a time.
9. Leaving it at home. Prosaic, but we all do it. Your business cards and brochures do absolutely no good sitting in the office. Take them with you!
10. Following the rules. Be as thorough as you need to be. The rule is 'be brief,' but say what you need to say. One of the most effective mailers USAA ever did was a 5-page letter. Know the rules. Then break them. To thrive, you need to live and breathe marketing. Look around you all the time to see what's out there that's working and keep your own marketing strategy fresh and vibrant.

About the Author

Susan Dunn is a personal and professional development coach specializing in marketing of professional services. You can visit her on the web at http://www.susandunn.cc.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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