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4 Marketing Myths Threaten Your Sales
These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead. Myth 1: People Always Buy Where...
Is Database Marketing A Good Thing?
Database marketing is an important field. It allows a business to take advantage of names of individuals who may be interested in their products. These databases of people are often some of the best potential customers out there because they have...
Real Estate Marketing Online -- Search Engine Tips for Agents
Spend some time in a real estate marketing forum online, and you'll soon discover that search engines top the list of hot topics. Every agent wants his or her website to rank high in the search engines, and rightfully so. But with so much...
The 3 Easiest Ways For Newbies To Start In Affiliate Marketing
With the aid of the Internet, you can almost have everything right at your fingertips. With just a few clicks you get access to thousands and even millions of pieces of information and data on virtually any field of interest. As years pass by,...
The 7 Fatal Direct Marketing Mistakes & How To Avoid Them...
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How to Write Killer Marketing Copy

Written words are a powerful marketing tool. They have the ability to persuade, reason, explain & direct the reader to take action. They can hold someone's imagination and open them up to possibilities never before visualized. But used improperly or without due care & attention they can destroy all the good work you have done in one foul swoop.

Developing copy for your website is therefore a job that should not be taken on lightly. Here are 5 keys to help hold your readers' attention and convert them to sales and sign-ups on your site -

1) Your Headliner - It takes a matter of seconds for visitors to form an opinion of your site. Many factors will come into play, such as speed of download, graphics etc, so you'll need to grab their attention quickly before they click off the site. A few words that stand out from the background, graphics and the rest of your text will draw the readers' eye - this is your chance to make an impact and keep them on the site. It should be something that compels the reader to want to find out more.

2) Develop Interest - Identify with the reader and let them know that you understand how they feel about the challenges they face. Hint that you have a solution to their problem. This will hook your visitor in, and you can enhance its effect by using keywords and hot buttons to fire the reader's'


desire to find out more.

3) Reveal the details - Show the reader your solution and how it will solve their problems and/or meet their goals. Then hit them with additional benefits as to how what you have to offer will exceed their expectations. Use testimonials that verify the strength of the product or service you are offering. Again use keywords and hot buttons that appeal to the readers' emotions, and remember people buy on emotion not logic.

4) Call to Action - No marketing copy is complete without a strong call to action. It is the final push to close the sale that should be lined with incentives. The benefits should be highlighted and the reader urged to take action. You could even mention the consequences of not taking action - a deal always looks better when someone is taking it back away from you!

5) Be Professional! - In the eyes of the reader, the professionalism of your copy reflects the professionalism of its owner, and the more professional it is the more confident the reader is of you and your intentions. Make sure you run copy through a grammar & spell checker before uploading it to your site.

About the Author

Scott F. Geld is the Director of Marketing for Marketing Blaster, Inc., a firm dedicated to providing targeted traffic and leads for ecommerce websites:
http://www.MarketingBlaster.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Marketing - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
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Dedicated to serving the educational and professional needs of marketing executives.
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
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Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
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Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
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Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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ClickZ Internet Marketing Solutions for Marketers
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