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Informative Articles

Evergreen Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty predictable. There are some stories that will run in newspapers until the saints go marching in. Some of the obvious ones: diet tips, anything having to do with kids or animals, political scandals,...
Frodo's Journey: What It Can Teach You About Marketing Your Small Business
Just recently, I took a break and caught "The Return of the King" at the movie theater. At the same time, I was pondering a topic for this article. As often happens, the themes and timing converged. Here are 10 things you can learn about...
Internet Marketing or What's That You Say?
Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR? HUH? If you're new to business and trying to learn how to market on the...
Marketing Trends from the Digital Frontlines
The web and ways to market on the web continue to evolve at warp speed – we see some positive and negative changes occurring - our observations du jour: 1)Publishers are finally starting to charge for branded content. It's still difficult to...
Save Time and Money Marketing to One Audience
Let's say that before this year ends, you want to market your book at $20 to 170,000 business women over 40 who want to create a relationship. You have found them on top Web sites through a search for "listening," "communication," and "business...
 
How to Write Killer Marketing Copy

Written words are a powerful marketing tool. They have the ability to persuade, reason, explain & direct the reader to take action. They can hold someone's imagination and open them up to possibilities never before visualized. But used improperly or without due care & attention they can destroy all the good work you have done in one foul swoop.

Developing copy for your website is therefore a job that should not be taken on lightly. Here are 5 keys to help hold your readers' attention and convert them to sales and sign-ups on your site -

1) Your Headliner - It takes a matter of seconds for visitors to form an opinion of your site. Many factors will come into play, such as speed of download, graphics etc, so you'll need to grab their attention quickly before they click off the site. A few words that stand out from the background, graphics and the rest of your text will draw the readers' eye - this is your chance to make an impact and keep them on the site. It should be something that compels the reader to want to find out more.

2) Develop Interest - Identify with the reader and let them know that you understand how they feel about the challenges they face. Hint that you have a solution to their problem. This will hook your visitor in, and you can enhance its effect by using keywords and hot buttons to fire the reader's'


desire to find out more.

3) Reveal the details - Show the reader your solution and how it will solve their problems and/or meet their goals. Then hit them with additional benefits as to how what you have to offer will exceed their expectations. Use testimonials that verify the strength of the product or service you are offering. Again use keywords and hot buttons that appeal to the readers' emotions, and remember people buy on emotion not logic.

4) Call to Action - No marketing copy is complete without a strong call to action. It is the final push to close the sale that should be lined with incentives. The benefits should be highlighted and the reader urged to take action. You could even mention the consequences of not taking action - a deal always looks better when someone is taking it back away from you!

5) Be Professional! - In the eyes of the reader, the professionalism of your copy reflects the professionalism of its owner, and the more professional it is the more confident the reader is of you and your intentions. Make sure you run copy through a grammar & spell checker before uploading it to your site.

About the Author

Scott F. Geld is the Director of Marketing for Marketing Blaster, Inc., a firm dedicated to providing targeted traffic and leads for ecommerce websites:
http://www.MarketingBlaster.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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