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Direct Marketing: Overlooked, Underappreciated and Unstoppable
As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you've got to sell. According to a recent survey involving U.S. senior executives,...
Making The Transition From Classic Marketing To Virtual Marketing For Artists.
So you have art you want to sell? Why not market it online? Here are a few tips on how you should proceed. You first step to creating a website should be to have the cleanest pictures you can of your art. Try using a high-resolution digital camera...
Marketing Your Business Website On A Budget
Owners of home based businesses that are trying to make a living working from home know the problems encountered trying to get your website noticed in order to increase traffic and ultimately revenues. After all, if people don't know about your...
The Damn Truth About Network Marketing
The Damn Truth About Network Marketing: How I Was Wrong and How You Can Learn From My Mistakes by Scott Lucas © 2003, http://www.WebCashLeads.com/2894 It’s interesting to hear people’s opinions about Network Marketing. There...
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you...
 
I'm an Internet Marketing Guru

I trained as an accountant so I'm not used to being excited about
my work.

I've changed careers and I'm now an Internet marketing guru. I've
got all the right tools in my bag... I've written an eBook, I
have a direct response web site AND my very own opt-in
newsletter. I've also joined some great affiliate programs. In
short, I know what I'm doing and I can teach others to do the
same. All I have to do is sit back and watch the money roll in.
I'm excited!

I'll just check my hit counter for today. Hang on, there must be
a zero missing... they must mean 50 hits not 5. And how many
eBook sales today? Only one. That's odd - I've got some great
testimonials for the eBook and I've told loads of people about
it. And only $40 in affiliate sales so far today. The affiliate
programs are for some of the best Internet marketing products you
can find. What's going wrong?

1. I'm more excited than most of my potential customers.
2. There aren't enough of them.

Having great products and a great web site is about as much use
as a chocolate fireguard if I don't have traffic. It's a bit like
me opening a McDonald's halfway up Mount Everest; however good my
burgers are, I won't get many customers.

OK, so I'd better downgrade my status. I'm no longer an Internet
marketing guru. I just know a lot more than someone starting out
with an online business. Now I come to think about it, the real
gurus don't even call themselves 'gurus' or even 'experts'. And
none of them reached the lofty status of respectability in a few
weeks; it took months and in most cases years. Most of them say
they are still learning.

The Internet marketing hype stories are getting taller, just as
the promised timescale for online millionaire status is


getting
shorter. I get many emails which suggest that if I invest just
$39.99, $14.99 or even $zero, I can make thousands of dollars a
month within a few weeks. I can master the art of Internet
marketing in one course or one eBook and 'hey presto' I will be
successful, with lots of money rolling in on autopilot. In some
cases I'm told I can just sign up without doing any work.

The Internet gives us a powerful potential source of income,
however, like any trade or profession, it takes time and effort
to learn how to succeed. It took me 5 years to qualify as an
accountant and with my new career it has taken me just 6 months
or so to get a successful business going... but it wasn't 6 WEEKS
and no, I'm not earning millions yet.

In any home-based business you obviously need a good product or
'formula'. There are three other essential ingredients which are
often omitted from the success recipe:

1. Realistic expectations.
2. Motivation.
3. Action... doing not just hoping!

Most people who quit a home-based business have unrealistic
income expectations.

Motivation is often overlooked... do you NEED your online
business to be successful or do you just want it to be? If you
don't need - or have a burning desire - to succeed, you probably
won't. The low investment doesn't help here either. What have you
got to lose - $39.99, $14.99 or even $zero?

And as for action, well it's time for me to DO something... back
to traffic building school.


About the Author

Richard Wall left the rat race in 1994. He has 6 years of
home-based business experience and his new eBook 'Residual Dream'
includes valuable hype-busting information for home-based
entrepreneurs.
http://www.squillionaires.com
mailto:richard@wallpotential.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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