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A Look at the Marketing Potential of Booklet Printing
Need to advertise your products? Want to communicate your latest
services? Businesses often look for ways to advertise their
product in the most inexpensive means. Booklet printing is one
of the answers to the high cost of brochure printing. Full...
Marketing – Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking...
Off Line Marketing for On Line results
So you’re all “Googled” out, are you? You’ve been working feverishly placing e-zine ads, paying for placement and position with search engines, buying online classifieds, and trying to optimize search engine rankings for your website. All of that...
Ten Marketing Tools to Grow Your Business Fast
Whether you’re a new start-up or an established small business, effective marketing plays a key role in your success. In order to extend your reach and access to as many potential customers as possible, it’s important to implement as many marketing...
Unleash The Power Of Perpetual Marketing
I describe perpetual marketing as a large number of people promoting one web site so they can all receivethe traffic generated by each other. For example, you decide to create a free ebook that you will give away to your web site visitors. You ask...
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I'm an Internet Marketing Guru
I trained as an accountant so I'm not used to being excited about my work.
I've changed careers and I'm now an Internet marketing guru. I've got all the right tools in my bag... I've written an eBook, I have a direct response web site AND my very own opt-in newsletter. I've also joined some great affiliate programs. In short, I know what I'm doing and I can teach others to do the same. All I have to do is sit back and watch the money roll in. I'm excited!
I'll just check my hit counter for today. Hang on, there must be a zero missing... they must mean 50 hits not 5. And how many eBook sales today? Only one. That's odd - I've got some great testimonials for the eBook and I've told loads of people about it. And only $40 in affiliate sales so far today. The affiliate programs are for some of the best Internet marketing products you can find. What's going wrong?
1. I'm more excited than most of my potential customers. 2. There aren't enough of them.
Having great products and a great web site is about as much use as a chocolate fireguard if I don't have traffic. It's a bit like me opening a McDonald's halfway up Mount Everest; however good my burgers are, I won't get many customers.
OK, so I'd better downgrade my status. I'm no longer an Internet marketing guru. I just know a lot more than someone starting out with an online business. Now I come to think about it, the real gurus don't even call themselves 'gurus' or even 'experts'. And none of them reached the lofty status of respectability in a few weeks; it took months and in most cases years. Most of them say they are still learning.
The Internet marketing hype stories are getting taller, just as the promised timescale for online millionaire status is
getting shorter. I get many emails which suggest that if I invest just $39.99, $14.99 or even $zero, I can make thousands of dollars a month within a few weeks. I can master the art of Internet marketing in one course or one eBook and 'hey presto' I will be successful, with lots of money rolling in on autopilot. In some cases I'm told I can just sign up without doing any work.
The Internet gives us a powerful potential source of income, however, like any trade or profession, it takes time and effort to learn how to succeed. It took me 5 years to qualify as an accountant and with my new career it has taken me just 6 months or so to get a successful business going... but it wasn't 6 WEEKS and no, I'm not earning millions yet.
In any home-based business you obviously need a good product or 'formula'. There are three other essential ingredients which are often omitted from the success recipe:
1. Realistic expectations. 2. Motivation. 3. Action... doing not just hoping!
Most people who quit a home-based business have unrealistic income expectations.
Motivation is often overlooked... do you NEED your online business to be successful or do you just want it to be? If you don't need - or have a burning desire - to succeed, you probably won't. The low investment doesn't help here either. What have you got to lose - $39.99, $14.99 or even $zero?
And as for action, well it's time for me to DO something... back to traffic building school.
About the Author
Richard Wall left the rat race in 1994. He has 6 years of home-based business experience and his new eBook 'Residual Dream' includes valuable hype-busting information for home-based entrepreneurs. http://www.squillionaires.com mailto:richard@wallpotential.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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