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Internet Marketing: 5 Reasons Why Your Business Must Have an Online Presence
The Internet has officially changed the face of business and in case no one has done this for you already, let me be the first to formally welcome you to the "Information Age", or should we call it the "Internet Age". The Internet is simply...
Partnership Marketing for Greater Traffic
Title: Partnership Marketing for Greater Traffic Author: Barrett Niehus URL: http://www.freetrainer.com Article URL: http://www.realtysoftware.org/articles/pos14.htm License: Publish freely both online and offline. Please include resource box Word...
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing,...
The Eighth Law of Gravitational Marketing for Small Businesses: Advertising Is Salesmanship In Print.
Carrying over a bit about what we discussed in the last lesson - creative without purpose junks up your sales message. Your sales message in your advertising has to be as thought out as it is in your face-to-face selling. Advertising is the same...
The Truth About Pay Per Click Marketing
The key to an effective Pay-Per-Click program is driving the “right” traffic to your website. Since you pay every time someone clicks through to your site you want to attract only visitors who are interested in your product or service. And you want...
 
The How’s And Why’s Of Article Marketing

The Internet has opened so many channels of communication in our world that marketing has evolved because of it. No longer does a business have to spend thousands of dollars to inform other people about its existence, the World Wide Web provides for numerous ways by which this can be done for free. Spreading the word has never been so easy and cost-effective, especially when you decide to literally “spread the word.”

Article marketing is one of the many ways by which you could promote your business enterprise for free. This method involves the writing of an informative piece on a subject that is related to your enterprise, and submitting the same to the many article banks in the web. How would this be able to help your trade? Perhaps an enumeration of the steps needed would shed light to this question. We will go to that later.

You must have a website, or if you’re enrolled under an affiliate program, you must have your affiliate links at hand. The purpose of article marketing is two-fold. One, it would help you brand yourself as an expert in your field. Two, it would help drive traffic to your website or your affiliate links.

Now, for the steps that are needed:

- The heart of this strategy is to write an article that is relevant to the subject of your business. If your business is about dogs, you could write an article about dog care or dog grooming. Limit your article’s length to around 400 to 900 words.

- Once you have finished writing your article, include a resource box. A resource box is a series of lines where you could introduce yourself (in the third person, for example “John Doe is an Internet marketing expert who has been in the business since 1998”), your credentials, and most importantly, your contact details, which should include your link, either to your website or to an affiliate campaign you’re promoting. Limit your resource box to a maximum of five sentences, as this is the requirement for most article banks.

- Then it’s time to submit your article to the many article directories


in the World Wide Web. Popular article banks include www.ezine.com and www.goarticles.com , but there are thousands of others. The more article directories you submit to, the more exposure you will get for your links.

Article directories figure prominently in search engine results pages (SERPs), hence, if your article is hosted in their database, more people are bound to see your link, and more people are bound to visit your site or your affiliate’s sales page.

Additionally, once your article is uploaded, many webmasters and eZine owners might decide to pick it up for their websites or their newsletters. This would mean even more exposure for your links, and new sources that would generate traffic for your business endeavor.

Any veteran Internet marketer would tell you that traffic is the lifeblood of your online enterprise. You could measure the success of your marketing campaign through the amount of traffic you will be able to generate for your site.

Article marketing can give you the traffic you need, and fast! Upon submission of your article, it would take less than 24 hours before it is uploaded, generally speaking. After which, many people would check it out almost immediately, especially in the more established article directories that are bustling with activities. You’ll most definitely receive a boost in the volume of visitors that would visit your site.

Also, by writing knowledgeably about a certain topic, your readers would start to view you as an expert in the field. This is excellent for branding purposes, as your business would always be attached to your name in the online game. Brand yourself as a credible businessman, and customers would find it easier to trust you with their cash.

So what are you waiting for? Summon that muse and start typing… a world full of readers, and possible clients, awaits you.

About the Author

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KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
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Marketing - Wikipedia, the free encyclopedia
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Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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