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Do You Play Hit and Miss With Your Marketing?
Too many online marketers use a "hit and miss" marketing approach. By that I mean placing some ads here and there in the hopes of selling something. And it's the worst possible way to do business. Why? Because you probably *won't* do much, if any,...
Free Marketing Tips
Dumb Excuse #1 "I'm not sure I want to invest any money in my internet business right now." Yes, it's sad to say but I hear this one from time to time. Let me be very frank with you. If you've already checked out my own top search rankings and...
Niche Marketing - An Internet Goldmine
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
What is a niche?
According to...
Of Habits, Focus and Success in Online Marketing
Of Habits, Focus and Success in Online Marketing
by Ed Duvall
"Ask not for whom the bell tolls, it tolls for thee".
- John Donne
The above literary quote may or may not be familiar
to you. Its' meaning - We are all mortal, and...
SMS for the estate agent - Targeted marketing tool, or Legal Minefield?
Imagine having at your disposal a means to immediately inform house buyers that you have just the property they are looking for. Potential buyers have given their details and their preferences - imagine that you can send them this information no...
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Importance of Marketing Offline
Importance of Marketing Offline by Kara Kelso http://www.momsmarketonline.com
The internet is a wonderful source of information and millions of people that could be your customer. Although we need to keep in mind that there are millions of others just like you fighting for that business. This is why it's important to tap into the offline world - people that you would never meet online. Starting with your local community, let's talk about a few things that you could do to market offline.
~ Events - (craft shows, bizaars, fairs, etc) The online world dies down durring the summer, so this is a perfect time of year to improve your offline marketing. Check with local offices (Chamber of Commerce, City Hall) and also your local mall.
~ Drawings and contests These can be done at local restaurants or other small businesses. Perfect for smaller towns with only a few businesses. Talk to the owners about setting up a box for a drawing for free products that you offer, donating a free lunch/gift certificate at that particular business, or both.
~ Advertising with your car You shouldn't expect a whole lot of business from doing this, but the main purpose
should be to get your name out. It takes several times of someone seeing the name of your business before they buy, so the more you can get it seen the better!
~ Networking in your community/getting involved Join the PTA, Chamber of Commerce, charity groups, etc. Attend town meetings and be aware of the people and events in your community.
~ Catalog shows Offer hostess benefits for those doing catalog shows for you. Ask current customers if they would like to earn their favorite products for free.
~ New Mom Packs/Welcome Wagon - Again check with the local offices and groups
Now for the challenge - choose one idea that you have never done before, and start making plans. Aim to at least have your plans done within a month. You can check your progress with groups taking the challenge at the WAH Career Fair - http://www.wahcareerfair.com
Good luck!
About the Author
About the author: Kara Kelso is a work at home mom of two, and the co-owner of MHMM Ezine, which is an informational newsletter just for moms in business. Recieve business tips, parenting tips, and more when you subscribe at: http://www.momsezine.com/mhmm.html
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Marketing - Wikipedia, the free encyclopedia |
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Advertising, Marketing, Media and PR News - Brand Republic |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Business marketing - Read everything your need to know about small business marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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