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Frequency Marketing Will Boost Sales
How often do you keep in touch with your past customers to announce a new product or service? Have you developed a relationship with your customers since their initial purchase? Do you consistently reward customers for their repeat business? ...
Internet Marketing Success Requires a Plan (Part I)
The days when you could just slap up a Website and wait for the money to roll in are long gone. Success today depends on knowing your target audience and having an effective strategy to reach them. Upfront planning is what separates winning Internet...
New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Create Powerful Customer Relations
You've heard the experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through direct...
Pay Per Click Adverting And Article Marketing Compared
At first glance, Pay Per Click advertising seems to be the fastest way to send targeted website traffic to your websites online. You choose some keywords and add your website's url and you are done. However, with most things online the competitive...
Polls and Surveys: A Great Path to Free Publicity for Marketing-Minded Financial Planners
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys. Here are just a few headlines in the news as I write this, generated directly from surveys: ...
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Marketing Options For Cleaning Companies - Part Two
Part one looked at telesales, yellow pages and other directories, using mailing lists and advertising in local papers and journals. In this article I will be considering direct selling techniques, leaflet drops and internet advertising.
1. Direct Approach
You could simply cold call on a company and hope you can get to talk to somebody. My experience of this is that it is quite a daunting task and by and large relatively unsuccessful in gaining new business. A lot of time, effort and fuel can be wasted as well as damage to ones morale which could take quite a severe battering as you experience one knockback after another. Not a technique to be recommended. However with regard to builders cleans it can be successful. What this entails is visiting any building site and passing your details, normally in the form of a business card on to the site manager. You may not be successful on that site but invariably companies will hang on to your details and may contact you at some time in the future.
2. Leaflet drops
If you are targeting domestic customers then these can be quite successful at increasing your client base. They are not to be recommended for commercial companies for reasons discussed in the first article. So I will presume that you wish to target the domestic sector. In which case you have to design a very professional looking leaflet, preferably in full colour and have it commercially printed. Do not try and print them off on your office or home printer because they will look less professional. The second and most
important element in achieving success with leaflets is to target your areas very carefully. Do not necessarily aim for the most prosperous areas with the most expensive houses in, these in our experience do not provide the rewards that you might imagine they would. The middle income families are the most rewarding in terms of generating new customers. Having targeted your areas and had your 10 or 20 thousand leaflets printed use the services of specialist company to carry out the delivery for you. Under no circumstances consider doing it yourself! If you don't believe me then try it and you will soon find out why you need professional help to deliver them. Then all you have to do is sit back and wait for the calls to come in. We have in the past worked on a ratio of one in two hundred producing a customer provided the target area has been wisely chosen.
3. Internet Advertising
This could command several articles by itself, but for the purposes of this article it outperforms all other forms of advertising. So get a website, promote it, constantly update it and watch the referrals pour in! You could employ the services of a website designer and an SEO expert or you could do it yourself. How will be left to another article in the future. About the Author
David Andrew Smith has been working for many years in the cleaning industry and is the owner of http://www.wesparkle.co.uk general cleaners and specialists in the cleaning and polishing of natural stone.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
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Marketing - Wikipedia, the free encyclopedia |
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en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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