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Four simple ways to cut your trade show marketing budget in half.
Many times when a trade show is planned for there isn’t someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you. You...
SEVEN BRILLIANT SALES & MARKETING TIPS
Whatever you’re selling, these easy practical steps will help you market more effectively: Always present yourself well. Everything from the way you dress to your website campaign must be viewed as professionalism. Use business cards regularly –...
The Many Benefits Of Affiliate Marketing
There are so many benefits to affiliate marketing and creating a strong affiliate program. Doing this means you pay for results, rather than advertising that may or may not target your market. When you include an affiliate marketing program as part...
The Trust Issue in Marketing
The Trust Issue in Marketing by Darrin F. Coe, MA copyright 2004 One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask the question, “Can I...
Using Web Resources to backup your Trade Show Marketing efforts -- During the Show
Websites and Trade Shows , part 2 Using Your Web Resources to backup your Trade Show Marketing efforts -- During the Show The question is "How can I use my website to support and enhance my presentation at the show?" Two things...
 
Internet Marketing and the Art of Motorcycle Maintenance

I was just thinking about something I'd like to share with
you, and hopefully it'll give you something to think about
as well. I was remembering when I took a motorcycle riding
safety class when I was 23 years old. I had no previous
riding experience, aside from a bit of mountain biking with
a 21-speed, and I figured it wouldn't be too much different
going from that to a motorcycle. Yes, it gives me slight
grin now, too.

Boy was it was crazy, I couldn't have been more wrong! I
imagined myself just climbing on and riding off into the
sunset like a pro. But when the time came and I actually
sat on the bike for the first time and rode a few hundred
feet, it was quite an eye-opener, to say the least. I felt
like I was 15 years old again, with a driving permit in my
wallet and my mom in the passenger seat. Those familiar
emotions were running through me again -- apprehension,
confusion, excitement and fear -- only this time I had more
life-experience under my belt to better manage them all.

Sure, having driven a manual transmission car for many years
did help control the motorcycle, but it was still pretty
foreign. But with time, practice, and making plenty of
mistakes, I got pretty good at it. Eventually, it became
second nature. And even now, after all the experience I've
gained, I'm planning on taking an advanced riders safety
course.

This reminds me of internet marketing. Maybe you are just
starting your first online business, or maybe you are on to
your second or third and are now marketing those. Where
ever you are at, the amount of business experience you have
will vary from most everyone else; but here's a fact no
matter how long you've been doing it: if you don't practice
internet marketing, it will never get any easier.

Internet marketing is just like learning to ride a
motorcycle or drive a car. Before actually getting into the
thick of it, people may tell you "Oh, it's so easy!" or "All
you have to know is this, that's it." Even when you think
about the steps and procedures beforehand, you can convince
yourself that you have it all planned out and it'll go off
without a hitch. But once you actually do it, you get that
much needed reality check.

Internet marketing isn't something you can just "do"


and get
right the first time around. Yes, it is important to take
advice from professionals you trust and who are where you
want to be, and to read their eBooks and what not. But it
is much more important to actually get out there and do it
yourself. Guru's can point they way, but they can't give
you experience. To be successful at internet marketing, it
takes focus, concentration, and especially practice.

Just like using a clutch, you will mess up your marketing.
You may gun it, and offer your customers a product that
would've sold better had you waited. You might pick a
product you are not really qualified to market. Whatever it
is, be it headlines, sales copy, product placement -- you
will get it wrong some of the time. But the more you
practice marketing, the more you read about people who are
doing it correctly and effectively, the more you write and
rewrite, the better you will get.

Eventually, you will develop a "sixth-sense" of what is good
or bad -- marketing will become second nature to you.

Most people are looking for the easy way out. That's why
"get-rich quick" schemes are selling so well (and ruining it
for us legitimate netizens, damn it!). But those people
never reach their ultimate goals, because there is no
legitimate, fool-proof quick way -- especially one where you
can keep your conscience clean!

All those who are determined to succeed, who try and try
again and do not stop despite all the obstacles in their
path -- those are the ones that will succeed, guaranteed.
You can do anything you want in life; no one can stop you
but you, and this does include financial independence.

Ask yourself what you really want out of life. Would you
rather catch the new episode of 'Friends,' or spend time
strengthening your sales copy? It's easy to get distracted,
but stick to your guns and re-do it for the tenth time.
Just remember, for every time you get something wrong, you
are that much closer to getting it right.

About the Author

Palyn Peterson publishes the acclaimed Advanced Internet
Marketing News. A professional newsletter with a
refreshing perspective and a strong focus on no-cost
techniques. http://FutureInternetMarketing.com
FREE Tips, Tricks, Tools, Resources, eBooks, and More!

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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