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How To Master Internet Marketing
What is the secret of being the best at Internet Marketing? First, and foremost, it's all about basics. What does that mean? Think about the difference between the top earning pro baseball player and one that's making just a normal "salary." Do they...
Is Your Marketing Missing The Cookie Factor?
Is your marketing pouring some serious money down the drain, because you don't have a cookie factor? Just what the heck is a cookie factor anyway? And, how can you apply this simple marketing strategy and psychological principle to rake in...
Online Music Marketing: Math or Myth?
Making money from music online: NARIP and the Hype Council help the record industry face the facts and expose the fiction – a report by The G-Man. The numbers are supposed to be big in online marketing, but are they significant in the online...
What's Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of...
Why should you care about Niche Marketing?
Why should you care about Niche Marketing? Every Web Guru recommends that you find your niche. All the Internet Marketing experts recommend that find a niche market to worth with. Why? What makes fining a niche so important? Everyone knows there...
 
Internet Marketing Idea: Publish an Ezine

Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea. True, it does take some work to publish a quality ezine, however the benefits you can reap in sales for your main product or service is worth the time and effort.

What makes writing and publishing an ezine such a good Internet marketing idea is that it allows you to have direct contact with your customers and readers on a continuing basis. Even if they forget to visit your site again (and let’s face it; with all of the work and family demands placed on all of us, no matter how good your site is, this is a possibility) if they are subscribed to your ezine you have a golden opportunity to remind them why your site is fantastic. Secondly, when done tastefully, it gives you a chance to earn a little extra through advertising. Finally, there are relatively few other ways you can build a relationship with your site’s visitors. And as all good salespeople know, building a good rapport with your customer is key to making the sale.

There are a few golden rules you should understand before hurrying to write your first edition, however. While you may be able to convince a visitor to sign up for an ezine when they visit your site, your job as a publisher doesn’t stop there. To get them to actually open it every time it lands their inbox and


not hit the delete key, you need to develop a plan. At a minimum, keep these tips in mind in order for an ezine Internet marketing idea to be successful:

Take the time to include informative, interesting and entertaining content for your ezine. Give the reader a reason to want to read your newsletter and better yet, recommend it to others!

Reassure your readers. Always, always include a privacy statement and give them an opportunity to unsubscribe. Hopefully, if you provide relevant, original information you’ll never have to worry about this; but doing so shows you care about your reader and that you produce quality material.

Once you decide to publish an ezine, be consistent about it. If you tell your readers it’s a weekly publication, make sure it comes out weekly no matter what. Failing to abide by this rule tells your reader you’re unreliable and untrustworthy.

Finally, remember that although writing and publishing an ezine is a fantastic Internet marketing idea, it is also a chance for you to have some fun and really expand your skills. Be creative and have fun!

About the Author

Jack Elmy's web site provides information on the basics of creating business plans that get results and will help you succeed in your business, visit: http://www.900-business-plans.com
You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, so long as you leave all links in place, do not modify the content and include our resource box as listed above.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
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Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
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USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
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