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Niche Marketing Nuggets: Picking the Gold from the Internet Mine

(Feel free to use this article on your web site.
Please keep the entire article intact including all
web site links) - Jason Mann

Building an Internet business based on a specific
niche is not only good sound business it's smart.

What is a niche?

Boiled down, a niche is a specific area of interest
people have. An example of a niche would be remote
control cars.

People go crazy for them. They have complete web
sites with:

1. Articles

2. Email newsletters

3. Forums

4. Part suppliers

5. Companies who sell popular remote control cars

I could go on and on, the point is, this is a niche
market that is both popular and offers a variety of
ways to earn income.

Three Steps to Internet Income

1. Find a niche people are interested in.

This part is where research will pay off. Visit
Google.com, type in a key phrase, for example,
"remote control cars" remembering to add the quotes
too.

Look to the right hand side at the Adwords section.

How many ads do you see?

If you see 5-8 this will show you people are spending
money to advertise within this niche. This is the first
clue this niche is popular.

Now look at the number of pages matching your
keywords. If the number is large, say 1,000,000 for
example, this means you might want to narrow your
key phrase down to something a little more targeted.

Like, "remote control car racing.”

Important: You will still offer a product or service



targeted toward remote control cars. The reason you
narrow it down is to eliminate competition.

2. Identify a target product or service that will help
solve a problem or give them a desired benefit.

This step can become tedious and mundane. However,
if you adhere to this rule of thumb you should do fine.

Rule of thumb: If you can earn at least 25% of the
gross sales price for the product avoid it.

You can do a search for resale rights on products
within the niche you are searching for. Most of the
time you'll find a few if not more.

3. Find out where they are and sell it to them.

This is the easy part. Yes, I said easy.

(a) Forums. Forums are a great starting point.

(b) Related web sites. Joint venture your information
product with a site that sells tires for example.

(c) Email newsletters. Type in "remote control cars"
and visit the web sites listed. Most of them offer email
newsletters to their visitors. Find their rates and place
your ad.

Granted this is the simplified explanation of this
process but it can be repeated with any niche on
earth.

Now that you have your feet wet...

...what are you waiting for?

Get out there and find a niche and profit from it!

About the Author

Jason Mann is a freelance writer and netpreneur who
specializes in building businesses based on specific niche
markets. For a free report about niche marketing visit his
website at: http://nichemarketing.majorprofitmargins.info

 

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Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
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Business marketing - Read everything your need to know about small business marketing.
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