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Are You Using All 7 of These Highly Effective Marketing Tactic
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked? 1. Be Unique The best way to beat your competition is to promote a distinct...
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Internet marketing predictions for 2006

Internet marketing has been making some pretty dramatic changes over the last few years, like the growth and evolution of the search engine optimization industry, viral marketing, pay-per-click advertising and the mainstream adoption of blogging. Despite the recent changes I predict that even greater change is still yet to come, thanks in part to the growth of broadband internet access, advances in hardware and software technology, and marketers need to reach consumers through multiple mediums.

As people's lives become more busy, fragmented media will result in more opportunities for both advertisers and web site owners. Standard advertising mediums such as television, radio and newspapers have been loosing effectiveness (partially because of new technologies like TiVo and XM Satalite Radio) while online advertising has become more effective. As an advertiser, there are more opportunities available than ever before to reach highly targeted prospects with a relatively small investment by advertising online. As a web site owner, there are more opportunities to generate additional revenue by providing advertising space on your web sites. As people spend more time online, this trend will continue to grow.

RSS will become a powerful, trackable marketing tool. In it's current form, it is a great tool for reaching out to people who have the technical background to use it but it does have some limitations. Many customizable web portals


(My Yahoo) let users display RSS feeds on their home page, but require users to sign in with cookies. Some email programs can display RSS feeds and several programs have even been specifically designed for displaying RSS feeds. However the user base is still fairly small. With the release of Microsoft's Windows Vista, RSS will become mainstream and be adopted by soccer moms everywhere. Once that happens you can expect to see tools developed to manage and track the traffic from RSS feeds.

The search engine optimization industry is another area that will change considerably. All of the major search engine companies have taken considerable steps to reduce web site owner's (or an SEO firm's) ability to manipulate the ranking of their web sites. As the algorithms that determine the importance of a particular web page become more comprehensive and better able to filter out spam you will see two things happen. First, the search results will become more relevant. Second, the SEO firms that are using dishonest techniques in an attempt to rank higher will collapse one by one until only honest, ethical firms exist.

About the author:

Jeremy L. Knauff is the founder of Wildfire Marketing Group, an aggressive guerilla marketing company specializing in helping smaller companies to compete with larger companies and win.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
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Welcome - American Marketing Association - www.marketingpower.com
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Marketing Magazine - Marketing News - Brand Republic.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
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www.managementhelp.org
 
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USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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