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"KISS Marketing - the Basics"
Regardless of whether your business is a small Mom & Pop type atmosphere or a larger than life organization, your approaches and strategies must be of the highest caliber to reach your target audience. Professionalism is the key! Often there is a...
NOT MAKING ANY MONEY? PUT YOUR MARKETING IN THE HANDS OF THE EXPERTS!
Literally thousands of people venture out into the world of online business every week. These businesses come in many shapes and sizes, but they all have one thing in common: failure rates. A whopping 90% of all would-be online money-makers never...
Small Business Marketing Secret #3: What You Should Have Learned In Science Class
Remember way back in science class, every year you had to come up with a new science project. You had to create a hypothesis. Then you had to conduct a series of tests to prove or disprove your hypothesis statement. Remember how fun that was? Glad...
Ten Breakthrough Marketing Ideas
1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots ...
The Five Methods To Generate Profitable Marketing Ideas Quickly
"Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Harold R. McAlindon Mr. McAlindon, President of the Parthenon Group in Nashville, Tennessee said, "There is a difference between creativity and...
 
Internet Marketing – Short Term Strategy

After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.

Short Term Marketing Strategy

The single best short term marketing strategy is pay-per-click marketing campaigns. A “PPC” campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture.

Google Adwords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When you create your ads, you can choose to place your ads on “content” or “search” results. Select only “search” results until you are sure the advertisement and your site coverts traffic into revenues.

Yahoo purchased Overture a few years ago for 1.8 billion dollars. Overture places advertisements on search results for MSN and, ta da, Yahoo among others. To build your ads, you search for keywords from a list provided by the PPC and create individuals ads. It can take a long time, but it is worth it.

Which PPC is Best?

Both Google and Overture have serious benefits. Google will send more traffic to your site than Overture. Getting your ad in


front of AOL users is particularly advantageous because AOL users are buyers. For whatever reason, they simply seem to be more amenable to buying what you’re selling.

If Google is so great, why use Overture? In many ways, Overture has serious advantages over Google Adwords. One of the biggest advantages involves the size of ads.

To effectively run a profitable PPC campaign, you must get the maximum bang for your buck. One strategy for doing this is to qualify your traffic by explaining details in your description. If you only carry one model of a product, say that so money isn’t wasted with people who are looking for a different model clicking on your ad. With Google, you only get two to three words in your title and 8 to 10 in your description.

PPC advertising is a tremendous short term marketing strategy for a number or reasons. First, the advertising gets traffic to your site immediately. Second, it allows you to test the ability of your site to convert traffic into dollars. If conversions are low, you can modify the site and get immediate feedback.

If its time to get working on your marketing, research the PPC possibilities. Google Adwords and Overture have a lot to offer.

About the Author

Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.

 

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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
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Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
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www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
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Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
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Business marketing - Read everything your need to know about small business marketing.
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Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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