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Informative Articles

How to benefit by carrying out a responsible email marketing campaign
Spam seems to be increasing by the minute and this has become a major subject of concern for email marketers. Responsible email marketing is the only way by which organizations can make sure they are safe. This is the reason why responsible email...
Online Marketing: 10 Volcanic Ways To Erupt Your Website Sales
Do you want to pump up sales at your website? If you answer, yes, today is your lucky day. Below are 10 web site marketing, volcanic secrets to erupt your sales starting now... 1. Save time and money using ad submitters. You will...
Search Engine Marketing Hype Killing Small Businesses
Think about the first thing you ever heard about “marketing a website” on the web. 99% of the time the first words anyone ever hears are “search engine marketing.” Or some semblance of the phrase. And from that point on, the hammering of...
THE TEN COMMANDMENTS OF INTERNET MARKETING
A successful online business isn't built overnight; but is the result of many late nights. If anyone says that they can teach you to make a substantial amount of money without hard work, realize they are talking through "a hole in the head and...
Why Marketing Fails: Situational Marketing 101
There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked! It’s called “Situational...
 
Internet Marketing – Short Term Strategy

After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.

Short Term Marketing Strategy

The single best short term marketing strategy is pay-per-click marketing campaigns. A “PPC” campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture.

Google Adwords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When you create your ads, you can choose to place your ads on “content” or “search” results. Select only “search” results until you are sure the advertisement and your site coverts traffic into revenues.

Yahoo purchased Overture a few years ago for 1.8 billion dollars. Overture places advertisements on search results for MSN and, ta da, Yahoo among others. To build your ads, you search for keywords from a list provided by the PPC and create individuals ads. It can take a long time, but it is worth it.

Which PPC is Best?

Both Google and Overture have serious benefits. Google will send more traffic to your site than Overture. Getting your ad in


front of AOL users is particularly advantageous because AOL users are buyers. For whatever reason, they simply seem to be more amenable to buying what you’re selling.

If Google is so great, why use Overture? In many ways, Overture has serious advantages over Google Adwords. One of the biggest advantages involves the size of ads.

To effectively run a profitable PPC campaign, you must get the maximum bang for your buck. One strategy for doing this is to qualify your traffic by explaining details in your description. If you only carry one model of a product, say that so money isn’t wasted with people who are looking for a different model clicking on your ad. With Google, you only get two to three words in your title and 8 to 10 in your description.

PPC advertising is a tremendous short term marketing strategy for a number or reasons. First, the advertising gets traffic to your site immediately. Second, it allows you to test the ability of your site to convert traffic into dollars. If conversions are low, you can modify the site and get immediate feedback.

If its time to get working on your marketing, research the PPC possibilities. Google Adwords and Overture have a lot to offer.

About the Author

Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.

 

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Marketing Magazine - Marketing News - Brand Republic.
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Employment site for marketing and sales professionals.
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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