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3 Powerful Concepts That Climb Marketing Mountains
You have probably heard many times how you should offer free reports. Like many of us, the idea of putting in work to give something away may have gone through you transparent. (Right in your mind's ear and out the other :>) So, if you passed over...
Better Marketing Through Modern Mind-Control
There are two kinds of marketing: Direct Marketing and Brand Marketing. Direct marketing targets wallets. Branding is about hearts and minds. DIFFERENT BY DESIGN Ads designed for branding are cool. They don't plead and beg and cajole, they...
Cheap and Easy Marketing
As a small business owner, I know that finding the right combination of advertising techniques and marketing strategies is key to getting the beginnings of a solid customer base. People have to have heard about your business before they can...
Online Marketing Matrix
Business owners are facing a harsh reality: A website in itself offers no guarantee of business. “If you build it they will come” is a cliché that has misled many into believing all a company needed was an online presence to succeed. However,...
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!
Many of Toby's days are spent perched on the top of my monitor as I work here on my...
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Internet Marketing Success is a Cumulative Effect
Being successful at Internet marketing does require doing the right things, like search engine optimization and targeted online promotion. But assuming you are already doing these things, the real secret to success is to just do something…anything…everyday to push your website a little further along the road to growing your business.
Selling products or services on the Internet requires patience and determination. The road to success, as they say, "is built one pebble at a time." That is why it is so important to have a plan and to do something everyday that will help you to achieve your goals.
Begin everyday by listing or reviewing the objectives you want to accomplish. Maybe it is to refresh your Website content, implement an RSS feed, run an email promotion, boost search engine rankings through more external links, find new affiliates or else begin pay-per-click advertising. Perhaps you have some articles you would like to write and then freely spread around the Internet with your embedded URL. Maybe there is a new skill you want to
acquire, or a marketing seminar to attend. The point is to make everyday count!
Ultimately, success on the Internet hinges on three things - You need a well-thought-out plan before you start, your daily activities must contribute towards achievement of that plan, and you must persevere.
Recognize that success does not come overnight. The Internet is a crowded place, and you have to "claw" your way to increased sales. You must vow to accomplish something everyday, no matter how insignificant, that promotes your Website.
Success in Internet marketing is a cumulative affair. It comes as the result of every little step you take along the way. The key is to just keep plugging away at activities that sooner or later are going to benefit your bottom line.
About the Author
About the Author
Al Kernek is an Internet marketing consultant and the author of "Put Your Business Online," a step-by-step guide for successfully creating and promoting a low-cost Website.
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