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Informative Articles

Ageless Marketing Secret Revealed
-------------------------------------------------------------- PUBLISHING GUIDELINES: You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication...
Big Marketing Ideas Without The Big Spending!
This is the final Newsletter of the year. I do hope you had a great year. Many of you probably wish things could have been better. May be you could have made better judgments in some occasion. I am sure that if you could see the future, you would...
Marketing with Special Reports. It’s Cheap, Effective and Easy!
Providing your prospects or customers with information products is a great way to provide extra value or to provide an incentive for them to make a purchase or to register for your ezine or newsletter. And if you write a report or article and...
The First Steps In Marketing Your Idea
The first steps in defining your marketing idea determining what your site is to accomplish. Make sure you know how to measure success before you start implementing a plan. Be sure to set reachable goals and objectives. Defining who is in your...
WHAT WOULD IT TAKE TO REBUILD YOUR SMALL BUSINESS MARKETING?
A week ago, Allen arrived at our home, here in Connecticut, with all his worldly possessions; his laptop, a few law books, and a couple of changes of clothes. He'd just completed his first week at Tulane Law School before being forced to leave his...
 
Internet Marketing Strategies -- Customer Follow Up

Following up with your customer, once you've made a sale, is
an important part of providing good customer service. Not
only is it an important part of developing a good
relationship with your customer, but it will also enable you
to introduce your new products.

Although sending out a personal message to each of your
customers may not be possible, you can provide them with the
illusion that your message was personally sent. By using
autoresponders, you can eliminate the need to manually
respond each time you make a sale.

Autoresponders

Autoresponders are one of the best promotional tools on the
Internet. They were designed to automatically respond to any
email message sent to a specific address with an automatic
response. The more advanced autoresponders will enable you
to set up a series of autoresponse messages to be sent out
at a specified time.

You can use autoresponders to send all of the following:

- Thank you messages
- Welcome letters
- Order confirmations

Autoresponders can eliminate many of your routine follow-
ups. However, they cannot eliminate your customers' support
requests and your future mailings.

Customer Service

In order to develop a good relationship with your customers,
you must provide them with quality customer service. Let
them know that, should they have any questions or problems,
they are free to contact you. Provide them with all of your
contact information to make the process simple. Even if you
can't personally assist them, make sure that you have a good
customer support group ready to help. Reply to their support
requests as quickly as possible and assist them until the
problem is resolved.

Your customer service is one of the most important factors
in determining your customers' satisfaction. Even if you
have a


great product or service, if your customer support
is poor, your sales will suffer.

For every dissatisfied customer, you can expect to lose one
hundred new customers. Why? When one customer has a bad
experience with your company, you can be certain that
they'll tell everyone they know about their bad experience.
It will travel through the grapevine and ultimately cost you
sales.

Follow-up with your customers and ask them how they like
your product or if they have any questions. This is a great
way to not only provide good customer service, but to also
obtain feedback about your product. By listening to your
customers, you will know exactly what they want, what
they're having problems with and how you can develop a
better product.

Mailing List

The best way to follow-up with your customers is to set up a
mailing list. No matter what mailing program you use, make
sure that it will allow you to send personalized messages.
Your customers need that personal touch. They don't want to
feel as if the message they received was sent to an entire
list. They want to feel as if it was personally sent to
them.

By following up with your customers and providing great
customer service, you are creating a life-long relationship.
Satisfied customers are more apt to purchase your new
products in the future. Treat them with the utmost respect
and go above and beyond the expected.

Copyright © Shelley Lowery 2001-2002

About the Author

Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of
quality information to assist you in Web Design, Internet
Marketing & Ecommerce. All new subscribers receive a free
copy of the highly acclaimed ebook, "Killer Internet
Marketing Strategies."
http://www.web-source.net/cgi-bin/t.cgi?l=bl1

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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