Internet Marketing Strategies for Small Business
In the past, small business can only focus on local market due to limited financial resources. Now, a very small business or even a home business can sell worldwide over Internet. Due to limited financial resources, small business cannot conduct massive online campaign in very popular websites or generate overseas publicity in news. However, there are still many low cost to free methods to promote your website.
This article offers discuss several practical tactics.
1. Search Engine Optimization
Positioning your website near the top of search engines are essential. Nearly 85% Internet users use search engines to search for information. To acquire top rankings, you need to perform search engine optimization. Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines believe your website is more relevant to your competitors. Consequently, your site has a better chance to gain high search engine ranking.
Search engine optimization, however, requires extensive knowledge and time. If you can set a US$1,500-$3,500 budget, you possibly can find out a good company to help you.
If you prefer to do it yourself, Agog Digital Marketing Strategy Limited offers 7 practical search engine optimization advice to assist your optimization journey.
2. Froogle Promotion
Google introduced a beta version of their Froogle online shopping search engine. Unlike their well known search service,
Froogle attempts to provide a searchable index of online merchandise catalogs. It allows searchers to find out products by keywords and price range.
Some marketers said that users use traditional search engines such as Google and Yahoo to search for information. However,users tend to find out specific products via product search engines such as Froogle.
Submitting your products to Froogle is free, so why not promote your products there? To submit product to Froogle, you need to create a "data feed" listing your products, description, pricing, URL, and etc. Instructions on getting your online store listed in the Froogle can be found at https://www.google.com/froogle/merchants/feed_instructions.html
3. Article Submission
Writing article could be scary to some people. However, submitting your own articles with your writer profile is a free and very helpful promotion method to advertise your business. When you write an article relate to your business and get published in other websites, it shows your potential clients that you have expertise to help them. They tend to trust you more and is more purchase your product and service.
In addition, you get a link from other websites and help to boost your search engine ranking.
Submitting articles is time consuming because
you need to find out relevant sites that accept article submission. About-webdesign.com has gathered many submit articles links and that can save you lots of time.
Article submission is even more important if you are selling services, e.g. internet marketing, legal consulting and etc.
4. Link building
Acquring links from other websites are essential because it can 1) draw direct website traffic, 2) improve search engine ranking.
To obtain the benefits mentioned, you require to do the following:
- Exchange links with related websites and organize the links in a directory. To save time to manage your link directory,
you can consider using reciprocal link manager software like LinkAutomate.
- Asks your business partners to list your URL in their website
- Submit your website to human-edited directory such as Open Directory.
5. Live Demo
If you are selling a product, especially complicated product, you are recommended to build a live video demo and presents it in your website. Sometimes, a video demo is better to use words to explain benefits and usage of your product. It helps you improve conversion. A prime example can be found at Apparel Management Software
Provider - Indigo8. You only need to spend a few hundred dollars and can make an attractive live product demo.
6. Blogging
Blog is a weblog and enable webmasters to write something for their visitors freely. It becomes very popular from last year and business firms pay attention to it. The merit of establishing a blog in your business website includes:
- Allows you to add content easily and keeps website visitors return to your website. Of course, it relies on whether you give useful information in your blog, e.g. tips about your product, or some advice to your site visitors.
- Allows you to communicate with your website visitors.
- It allows you to add fresh content daily and search engines like it. In return, your website can get updated by search engines more frequently and draw more website traffic.
7. Google Adwords
Advertising online via Google Adwords for time sensitive event can be very useful. For example, a special discount program in Christmas. The major advantage of Google Adwords is that you can get exposure within 1/2 hours to 2-3 days. If you select keyword phrases carefully, you can draw instant website traffic in a relative low cost and obtain a quick profit.
About the Author
from Articleplus.com, a website offers free Internet marketing and ecommerce
solutions for small business. If you want to conduct market research in Asia market, you can contact Marketshare - Asia Market Research Firm
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