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Five Tips for Internet Marketing Success
Do you view your website as an expense or as an investment? Surprisingly, many companies seem to view their website as a necessary cost of doing business, not an opportunity to attract an audience and gain new customers. The following five tips can...
Focus…a Marketing Strategy
Focus…a Marketing Strategy Copyright 2004 Ann Marie Rubertone The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging...
Marketing a New or Small Business on a Budget
There are almost as many opinions and views on marketing as there are companies to market. The big names and multinationals will have an extraordinary amount of funding set aside in which to convey their marketing message to the masses. The...
Online Network Marketing 101B - Basic Must Steps To Follow To Be A Successful Marketer
In my earlier article, “Online Network Marketing 101A”, I wrote the first three things that you have to do in order for you to start your career to be a successful marketer. We are going to talk about some of the actions that you can do to enhance...
What is eMarketing ? - a New Discipline is Evolving
Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development. The theories concerning eMarketing have not been unified yet, due to a large...
 
Direct Marketing Puts Information In The Buyer’s Hands


Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. It means that salespeople are not physically moving your product; promotions are. Direct marketing is a simple approach but also can be useless if not done right.

In today's worldwide marketplace, direct marketing takes on many different shapes and sizes. Some companies use direct marketing as just one of the ways to sell their product. Others use direct mail ads exclusively to attract their buyers. For most, direct marketing is integrated into the entire scope of a marketing campaign.

Smart direct marketing people are using more and more sophisticated ways to reach their target market. Databases are used to examine who would be their most likely customers. Their habits are tracked in a number of ways including questionnaires, polls, studies, and by placing “cookies” on their computers to track their movements on


the Web.

The most common and most recognized form of direct marketing is a direct-mail campaign. A database is generated to form a list of potential customers and specific information and promotions are aimed especially for them. This gets the information directly into the hands of the people most likely to purchase the products being offered.

Direct marketing offers advantages over other forms of marketing such as network marketing and broadcast marketing. With direct marketing, you can target a very specific group. A company can make the campaign large or small, depending on their budget. Ads can be test marketed to see if the response rate is good before a larger campaign is started. Also, you can customize your direct marketing efforts to your former customers by compiling a database from past orders.


About the Author

Why do Some Get Filthy Rich Online and Others Don't?
Learn the shockingly simple answer - 9 Part Free Report:
=> Home Based Business Opportunities
=> mailto:thecomlev@getresponse.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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