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8 Common Marketing Mistakes
Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you...
Marketing Miracles - Do they just happen?
A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be...
One-Two-Three Punch Marketing
Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it’s a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like....
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One of the best marketing strategies a business or organization can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amongst guerilla marketers because: They are...
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Greetings... For the purpose of illustration, let's use the superhighway analogy. Let's think of your business as a hotdog stand located on the superhighway along with millions of other shops, malls, cafes, stores, restaurants and, yes, hotdog...
 
Internet Marketing Strategies -- Paying For Traffic

If you've been struggling with your website traffic and your
sales aren't what you had hoped, then maybe it's time to
start paying for traffic.

Pay-per-click Search Engines provide an extremely effective
means of obtaining highly targeted traffic to your website.
The concept is simple. You bid on targeted keywords for as
little as .001 per click and receive targeted traffic to
your website.

Overture http://www.overture.com

The most popular and probably most effective pay-per-click
Search Engine is Overture. Although the minimum bid is now 5
cents per click, if you have strategically designed your
website to sell, then paying only a nickel per visitor will
be well worth the investment.

The key to using this technique effectively is to focus on
one specific product and select highly targeted keywords.
This will help you to weed out all of the window shoppers
and attract your specific target audience.

Viewing Search Terms

Most pay-per-click Search Engines will enable you to view
exact "search terms" that have been used to perform
searches. Use this to your advantage. You can find out
exactly what "search terms" are being used for your target
market and place your bids accordingly. Try to create a list
of as many relevant keywords as possible. The more keywords
you bid on, the more traffic you'll receive.

When bidding on keywords, keep in mind that in order to be
successful, you don't have to be listed at the top. Although
receiving a listing in the top three positions will produce
major traffic through Overture, most of the time, you must
have a large advertising budget to compete.

Before placing your bid, perform a search to find out how
much your competitors are paying per click. Try to place
your bid so that your listing will appear on the first page
to increase your chance of success. By selecting highly
targeted, less popular keywords, you'll not only attract a
more targeted audience, but you'll also obtain a higher
listing for less money.

Your Ad Copy

Your headline and copy are the most important part of your
entire strategy. Your headline must grab your potential
customers' attention and force


them to read on. Your copy
should tell them exactly what you have to offer and persuade
them to visit your site.

Avoid attracting freebie hunters by not mentioning free
stuff within your ads. By weeding out those potential
visitors expecting to get something free, you will attract a
more targeted audience of potential buyers. There is no need
to pay for visitors that weren't interested in buying
anything in the first place.

Your listing should lead your potential customer directly to
your product with no other distractions. In other words, if
your product isn't on your main page, then don't direct your
potential customers to your main page and make them search
for your product. Direct them to your product's page.

Reviewing Your Reports

Once your campaign begins, make sure you take the time to
review the reports provided by the pay-per-click services.
These reports will provide you with information in regard to
how well each of your keywords are performing and enable you
to adjust your keywords or change your bids accordingly.

To increase your traffic even further, don't just stop with
one pay-per-click Search Engine -- try several at time. The
more streams of traffic flowing to your site, the better.

Here is a list of some of the top pay-per-click Search
Engines:

http://www.overture.com
http://www.Bay9.com
http://www.Win4win.com
http://www.Findwhat.com
http://www.7search.com

Visit http://www.payperclicksearchengines.com for a complete
list of over sixty pay-per-click Search Engines and reviews.

If you're serious about your business and you're ready to
drive a stampede of targeted traffic to your website, then
give the pay-per-click Search Engines a try. They're well
worth the small investment.

Copyright © Shelley Lowery 2001-2002

About the Author

Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of
quality information to assist you in Web Design, Internet
Marketing & Ecommerce. All new subscribers receive a free
copy of the highly acclaimed ebook, "Killer Internet
Marketing Strategies."
http://www.web-source.net/cgi-bin/t.cgi?l=bl1

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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