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Internet Marketing – Short Term Strategy
After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a...
Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition? On a personal basis, there are likely almost as many definitions of success as there are people in the world. In marketing, though, there are...
RSS - A New Face of Online Marketing
Today we see the Internet as a global catalog of information, and the Internet thrives on information. But information, which is fresh and new, is more valuable than out dated content. And that's the reason why most of the Webmasters try to keep...
There’s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong think. When it comes to marketing ROI, you have to realize...
Word of Mouth' Marketing
'Word of Mouth' is still one of the most effective marketing techniques, online or offline. Joe arrives at your website and he likes it. In fact, he'd like to tell Fred about it. It's just the thing Fred's been looking for. What if Joe could...
 
Internet Marketing Strategy:The Advertising Co-op

The advertising co-op is an Internet marketing
strategy that should bring sustained financial
success.

Benefits from a well run advertising co-op
include:

(1)Responsive highly targeted advertising

(2)Low cost

How An Advertising Co-op Works

Members of the same program pool their money to
pay for advertising. Typically, a co-op group will
consist of 3-12 members.

The best advertising buy is often a solo ad or
top sponsor ad in an ezine. Let's say for example
that a top sponsor ad in an ezine costs $120 (US).
If 10 members participate in the co-op, the cost
per individual is only $12 (US).

Suddenly, highly targeted advertising is within
reach of everybody. The members should be
advertising a program where each member has
his/her own individual referral URL.

To organize the co-op you'll need:

(1)an URL (website) rotator

(2)ad trackers

For a comprehensive list of FREE URL rotators visit:

http://100FreeWorkAtHomeTools.com/freeurlrotators.html

For a comprehensive list of FREE ad trackers visit:

http://100FreeWorkAtHomeTools.com/freeadtrackers.html

When the ezine ad is run, the ad will contain the
URL of a rotator. Inserted in the rotator will be
the referral URLS of the co-op members. As ezine
readers click on the URL in the ad, the referring
website URLS come up in rotation for the co-op
members.

To insure the integrity of the co-op each member
should convert their referral URL to an ad tracking
URL and submit this second URL to the co-op
organizer.

Each time the ad tracker URL is clicked a hit will
be recorded by the ad tracking program. All co-op
members can be assured that the ad responses are
distributed


evenly since they can compare number
of hits with other co-op members.

It is an advertising axiom that TARGETED
ADVERTISING brings the best results. By
TARGETED I mean you are advertising directly
to a group that has demonstrated an interest in
essentially the area you are promoting.

Such as advertising a search engine submission service
in an ezine devoted to website promotion.

With over 300,00 online ezines in existence finding
an ezine that covers your target market should be
easy.

To find appropriate ezines for advertising this is
one of the best ezine directories available:

http://www.topezineads.com/demo.html

Final thoughts:

(1)Do not advertise in any ezine you have not
subscribed to.

You want to make sure the ezine offers QUALITY
information and is being read by its subscribers.

(2)Distribute a list of co-op participants with name
and email address to all co-op members.

(3)For network marketers the advertising co-op is the
perfect promotional choice.

(4)If you are a member of a free-to-join multi
level advertising program, where you can contact
downline members, organizing a co-op can have long
term benefits for a very modest cost.

Even though you are doing paid advertising for a
program that does not give an immediate cash reward
to co-op members via 'sales', THE LIFETIME BENEFITS
FROM INCREASING YOUR ADVERTISING FIREPOWER CAN BE
DRAMATIC!


About the Author

Subscribe to The TAX TORPEDO Newsletter, edited
by Robert A. Kearse, for a powerful diet of Internet
Marketing Strategy, plus FREE resources for your
work at home business, plus, very valuable FREE
bonuses to new subscribers:
http://100FreeWorkAtHomeTools.com/freenewsletter.html

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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