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64% Internet Marketing
Did you know that 64% of us would buy something if it were recommended to us by a friend? Let us place that number in perspective. If you were to create a banner ad campaign, only about 2 to 3% of the people who see your add would respond to it. If...
Are Popups Good for Marketing? Annoying to some, Interesting to others!
The big question. Do people actually pay attention to pop ups? With so many softwares out there that deal with blocking pop ups you'd think the answer would clear. Back a few years ago pop ads were all the craze, but as more and more sites starting...
Marketing on a budget
Many business owners put off beginning to market their business until sales increase. While this may make perfect sense to an accountant, it is more often than not a poor choice for a business owner to make because until something is done to...
What is Article Marketing?
Simply put article marketing is advertising your web site through the use of articles. This choose of advertising is preferable over others for the simple fact that it's free. There are many article directories that allow you to submit your articles...
Why Internet Marketing Resembles Frogs
If there is one thing I love about Internet marketing, it's the challenge. No, I don't mean the challenge of making money, although that's fun, too. I'm talking about little challenges we all throw up to each other. I mean, let's face it. Any...
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Effective Marketing Isn't a Game!
Effective Marketing Isn't a Game!
Marketing strategies abound on the internet. We all know that bad advice is floating all around the net.
Your marketing department must work seriously, if you have intentions of making a decent e-income. How do you decipher the junk from the gems? I am not going to present a marketing plan to you. I am going to show you what, why and how every marketer should use a checklist, for effective marketing with every business plan.
First and foremost, there must be a real need for what you are trying to sell. If enough research has "not" been done, you will have very low chances of success.
O.K., let's assume that you already have a good product or service. The sales and marketing team is supposed to promote it after finding out "who" needs this product or service. If the product or service has a target market, these people should be ready to promote for profit! Regardless of the motive for starting a home business, the product must be sold and always at a profit.
Here are a few things that you need to look for when you are wondering if your marketing plan will be effective:)
1. You will need a market summary to determine if there is a need for your offer.
2. You must clearly be able to explain your product or service definition.
3. You need to do some ethical research on your possible competition.
4. Positioning is something many people worry about. If you have a good, well rounded plan or method, this should fall in place, if you are patient.
Spending a lot of time and money to position your business is useless, until you know what your market will buy from you. Beautiful and popular websites are only one part of the sales process.
5. Communication strategies are very important. Know who to contact and build your business image.
6. You must have a launch plan set in place, if this applies.
7. Public relations, advertising and other types of promotion should be considered, according to your budget.
8. Next comes pricing and distribution, if this applies to you.
9. Verticle and related markets must be examined.
10. Consider international markets for a broader customer base.
11. Metrics can help but there is a cost to equip yourself with metrics. If cost is a factor, look into metrics after you acquire some experience and profits.
12. A marketing schedule needs to be mapped out. Inconsistent marketing will get you no place. Have a plan and a set schedule to promote your offer. Never get lax about that schedule.
You now have a way to get started with an effective marketing plan. No matter what you intend on selling, you must have a concrete and organized, sell-for-profit-plan.
About the Author
Article by Louis Burleson of JenRich Publishing. Louis's site has helped regular folks profit online. Visit http://www.milliondollarmarketingstrategies.com for "how-to" marketing information and more. No time to visit the web site. You can download a fr*ee evaluation version here... http://shmyl.com/xzdison
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
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Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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