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Informative Articles

Frequency Marketing Will Boost Sales
How often do you keep in touch with your past customers to announce a new product or service? Have you developed a relationship with your customers since their initial purchase? Do you consistently reward customers for their repeat business? ...
How To Incorporate Adsense Into Your Affiliate Marketing
A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you just stay at home. Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb...
Multicultural Marketing – Taking Care Of Business At Hand
Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. “Gone are the days when businesses succeed with a ‘one size fits all’...
Simple Strategies for Marketing Success
SIMPLE STRATEGIES FOR MARKETING SUCCESS! By Charlene Rashkow Copyright2004 While most online business owners realize that promoting their products and services are necessary, some are stymied by how to reach their target audience. Some business...
The Marketing Recipe: Money, Marketing and Me – 3 Keys For Success
You have a great product or service… Now, how should you market it? You have to make others know about what you have to offer. There is no good in having a great idea if you don’t know how to sell it, right? Your motivation is financial...
 
Effective Marketing Isn't a Game!

Effective Marketing Isn't a Game!

Marketing strategies abound on the internet. We all know
that bad advice is floating all around the net.

Your marketing department must work seriously, if you have
intentions of making a decent e-income. How do you decipher
the junk from the gems? I am not going to present a
marketing plan to you. I am going to show you what, why and
how every marketer should use a checklist, for effective
marketing with every business plan.

First and foremost, there must be a real need for what you
are trying to sell. If enough research has "not" been done,
you will have very low chances of success.

O.K., let's assume that you already have a good product or
service. The sales and marketing team is supposed to
promote it after finding out "who" needs this product or
service. If the product or service has a target market,
these people should be ready to promote for profit!
Regardless of the motive for starting a home business, the
product must be sold and always at a profit.

Here are a few things that you need to look for when you
are wondering if your marketing plan will be effective:)

1. You will need a market summary to determine if there is
a need for your offer.

2. You must clearly be able to explain your product or
service definition.

3. You need to do some ethical research on your possible
competition.

4. Positioning is something many people worry about. If you
have a good, well rounded plan or method, this should fall
in place, if you are patient.


Spending a lot of time and
money to position your business is useless, until you know
what your market will buy from you. Beautiful and popular
websites are only one part of the sales process.

5. Communication strategies are very important. Know who to
contact and build your business image.

6. You must have a launch plan set in place, if this
applies.

7. Public relations, advertising and other types of
promotion should be considered, according to your budget.

8. Next comes pricing and distribution, if this applies to
you.

9. Verticle and related markets must be examined.

10. Consider international markets for a broader customer
base.

11. Metrics can help but there is a cost to equip yourself
with metrics. If cost is a factor, look into metrics after
you acquire some experience and profits.

12. A marketing schedule needs to be mapped out.
Inconsistent marketing will get you no place. Have a plan
and a set schedule to promote your offer. Never get lax
about that schedule.

You now have a way to get started with an effective
marketing plan. No matter what you intend on selling, you
must have a concrete and organized, sell-for-profit-plan.


About the Author

Article by Louis Burleson of JenRich Publishing. Louis's
site has helped regular folks profit online. Visit
http://www.milliondollarmarketingstrategies.com for "how-to"
marketing information and more. No time to visit the web site.
You can download a fr*ee evaluation version here...
http://shmyl.com/xzdison

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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