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Applying Modern Marketing Principles to Search Marketing
A brief overview of how modern marketing principles should be ingrained into a Search Engine Marketing Program. The attention to the following phases will ensure overall marketing goals are acheived and the e-customer is kept at the forefront of...
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Internet Marketing Tools - Zip/Unzip Basics

If you're doing business on the Internet, sooner or later
you will encounter a Zip file. A Zip file is simply an
"archive" of one or more files compressed into one file for
easy distribution.

Zip files are used to compress and transport file archives
over the Internet. It is the preferred method used for
electronic file distribution, as rather than downloading
several different files, you can simply download one Zip
file. In addition, the download time will be minimized, as
the files within the Zip archive are compressed.

Once a Zip file is downloaded, it can be easily opened and
extracted (unzipped) with a Zip/Unzip software program.

Although there are many Zip software programs available on
the Internet, WinZip is the most popular. WinZip makes
working with file archives simple. It features an easy
point-and-click, drag-and-drop interface for viewing,
extracting, adding, deleting and testing archived files.

You can download a fully functional evaluation version here:
http://www.winzip.com/download.htm

Extracting Zip Files

Extracting a Zip file with WinZip can be accomplished in a
number of ways. Here are a few methods to get you started:

Right Click - To extract your files using the right click
method, locate the file you would like to extract and place
your mouse pointer over the file. Right click on your mouse
to launch the menu. Select "Extract to" and select the
folder in which you'd like to place your files.

WinZip Wizard - To extract your files with the wizard,
locate the file you would like to extract and double click
the file. This will load your file within WinZip. Click on
the "Wizard" button located at the top of your screen to use
the wizard. Follow the step by step instructions.

WinZip Interface - To extract your files within WinZip, your
first step will be to open the WinZip program. Once opened,
click on the "Open" button at the top of your screen to
locate and open your Zip file. Once your file is open, click
on the


"Extract" button at the top of your screen and select
the folder in which you'd like to place your files.

Creating Zip Files

Creating a Zip file with WinZip can be accomplished in a
number of ways. Here are a few methods to get you started.

Right Click - To create a Zip file using the right click
method, locate the file or folder you would like to place
within your Zip file and place your mouse pointer over the
file. Right click on your mouse to launch the menu. Select
"Add to Zip" to launch the WinZip program. Click on "New" to
create a new Zip file, or on "Open" to add the file to an
existing Zip file.

WinZip Wizard - To create a Zip file with the wizard, your
first step will be to load the WinZip program. Once loaded,
click on the "Wizard" button located at the top of your
screen to use the wizard. Follow the step by step
instructions to create your Zip file.

WinZip Interface - To create a Zip file using WinZip, your
first step will be to open the WinZip program. Once opened,
click on the "New" button at the top of your screen to
launch the "New Archive" window. Select the folder in which
you'd like to place your Zip file, type in a name for your
file and click on the "OK" button. Your new Zip file has
been created. You can now add files by clicking on the "Add"
button at the top of the screen.

Although there are other methods you can use when working
with WinZip, the above methods will provide you with a basic
guideline.

Zip files provide Internet users with the ability to easily
compress and transfer files in an organized fashion. Use
them to your fullest advantage.

Copyright © Shelley Lowery 2002.

About the Author

Shelley Lowery
This article was adapted from the highly acclaimed ebook
series, Web Design Mastery. Web Design expert and author
Shelley Lowery's latest ebook is an in-depth guide to
professional web design that is rapidly becoming known as
the "Bible" for professional web design.
http://www.webdesignmastery.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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