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Marketing Trends from the Digital Frontlines
The web and ways to market on the web continue to evolve at warp speed – we see some positive and negative changes occurring - our observations du jour: 1)Publishers are finally starting to charge for branded content. It's still difficult to...
Network Marketing Success Secrets- The MLM Success Power of PASSION
by Doug Firebaugh Passion. It's What Rules the Journey of outrageous and radical MLM and Network Marketing Success. It what attracts the Success the majority of people seek, but never find. It's What Determines striking Solid Gold...
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter. Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy...
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial...
The Yin & Yang of Internet Marketing
Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective. Chinese view opposites...
 
Internet Marketing with Sweat Equity

Think of your web site as a house. You want to maintain the investment and add equity so you remodel the bathroom, re-face the kitchen cabinets, landscape and add special touches that you know in the long run will increase the value of your home. This is called sweat equity.

Your web site needs similar attention. You can’t have the “build it and they will come” attitude. You have to advertise it in order to attract more visitors. This is called internet marketing.

Let’s start from the beginning with choosing the right domain name. Choose a domain name that is easy to remember. Your company’s name or the name of your main product.

The web designer should have optimized the site for search engines by writing clean source code, adding meta-tags, using significant keywords and text placement, so the search engine robots will be able to comb through the web site effectively. And now it's time for a little of that sweat equity I was talking about.

Here are several suggestions:

Include your web address on all your printed material; business cards, letterhead, press releases and invoices. Also, include it in all your advertising.

Provide your visitors with real advice and information, not just a company brochure.

Share your skills with other sites that will post it and link back to your site.

Offer something free.

Participate in discussion groups where you can assist other’s with your expertise and become known as a powerful resource for others. This keeps you visible to potential


customers.

Exchange reciprocal links with other sites that compliment your own. Visit linkpartners.com for more information.

Start an email list of customers and periodically email them with preferred customer discounts.

Include a signature tag in your business emails and create a link back to your web site using the http so it’s clickable.

Advertise on line. Here are a few places to start:

BizHwy.com
BizHwy.com

BizHwy is an online business directory developed to be easily indexed by the search engines to promote business listings for a specific city and state. Businesses can add their listing to our business directory for free, and further promote their business on BizHwy through affordable banner advertising.

StartUpBiz.com
StartUpBiz.com

First listing is free. You are even given the option to add one photo or image with your ad. Several categories to choose from.

SuperPages.com
SuperPages.com

Register and get a free listing.



About the Author:
Copyright © 2004, Toni Petersen is a writer, photographer and sole proprietor
of Cascade Web Designs.

About the Author

Toni Petersen is a writer, photographer and sole proprietor of Cascade Web Designs.

 

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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
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Business marketing - Read everything your need to know about small business marketing.
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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