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3 Powerful Concepts That Climb Marketing Mountains
You have probably heard many times how you should offer free reports. Like many of us, the idea of putting in work to give something away may have gone through you transparent. (Right in your mind's ear and out the other :>) So, if you passed over...
Internet Marketing Agent needed from Home
Looking to break into the recruiting field? Then this entry-level position is for you. We are searching for someone to work either full or part time in a telecommute situation. The right person would be able to work with little or no supervision...
Marketing On Purpose With Passion And Play
In a recent class on how to build your business on purpose with passion and play, I offered the following simple definition for coaches for Marketing: Sharing and engaging people in a possibility for their lives that inspires them to take action...
The 5-Step Web Site Marketing Plan
Do you have a marketing plan for your site? If not, it may be time to think about developing one. A marketing plan helps you make the right day-to-day and long term decisions. Without one, your site is less likely to be a success. Creating a...
The 7 Fatal Direct Marketing Mistakes & How To Avoid Them...
--Introduction-- Fairfax Cone (one of the founders of Foote, Cone & Belding), in his book "With All Its Faults", said that when most people sit down to write an ad "they forget that advertising is something one does only when he can’t go see his...
 
Postcards: Effective marketing tool

When you're having a hard time choosing which print media to use for your products and services, then think of postcards. Postcards are one of the marketing tools that can effectively deliver your message to your target clients.

So why postcards? Here are ten reasons to market with postcards:

10. They are affordable marketing strategies.

Postcards are among the most affordable marketing print strategies for products and services. They are most ideal especially for small and medium sized businesses. One client relates that it only cost her $6 per name per year in her mailing list when she chose to do her marketing campaign using postcards. And she happily went on and advertised for one year.

9. They don't advertise to your competitors.

Unlike advertisements in newspapers or magazines, competitors won't know your marketing unless you accidentally sent one to them. Best technique is to simply send your postcards to the names in your mailing list. That way, your competitor won't know about it till one of your recipients show and tell.

8. They make it easy to track results.

One client used her postcards to bring people and clients to her store. She made the postcards into a special discount card which made her clients go to her store and use it.

7. They are very versatile.

Just like actors in Hollywood, postcards are very versatile. With a single mailing, you can ask for business opportunities from prospective clients, and maintain repeat business from present customers. You could also use the postcards as oversized business cards, hangtags for your products, and even mini-information sheets to introduce your business to other clients.

6. They "brand" you and your business.

Start and stick with a postcard marketing campaign and


you'll see that your business gets a reputation, if not notoriety.

5. They make testing an offer easy.

Simply send out your postcards to a small group of people and see how many of them respond. If you get a satisfactory response then do a bigger mailing list.

4. They don't waste people's time.

People don't need to open envelopes to read your postcards. Your message is simply there in the open.

3. They don't take up a lot of space.

Their size is small enough for your clients to put them in the pockets, or bags, or pocketbooks.

2. They are inexpensive to print.

"Four-up" cards are the most inexpensive way to design your postcards. Just create four cards on one 8 ½ x 11" sheet of paper, print the design on card stock, then cut the sheet into four cards.

And the best reason for using postcards:

1. They are cheap to redeem.

Rewards and discounts made on the postcards are no cost to you, not unless your customers come out and redeem them.

About Color Printing Wholesale
Color Printing Wholesale is a company that offers a wide range of quality digital printing services from brochures, flyers, business cards, postcards and posters, to digital, inkjet and web solutions, as well as laminating services. For further information, for comments and inquiries about the article visit
the website at http://www.colorprintingwholesale.com/category/POSTCARD/Postcard-Printing-Services.html

About the Author

Granny's Mettle is a 30-something, professional web content writer. She has created various web content on a diverse range of topics, which includes digital printing topics, medical news, as well as legal issues. Her articles are composed of reviews, suggestions, tips and more for the printing and designing industry.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
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Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
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Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
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Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
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