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I'm an Internet Marketing Guru
I trained as an accountant so I'm not used to being excited about my work. I've changed careers and I'm now an Internet marketing guru. I've got all the right tools in my bag... I've written an eBook, I have a direct response web site AND my very...
Important aspects of successful online marketing and promotions. (www.arun.info)
There is a question in my mind for all of you. "How many times you trusted your website that it can deliver customers for you?" Yes!! it is trust that matters a lot. Due to recent changes in search engine's algorithm average people lost hope and...
Publicity and Marketing Magic For Financial Planners: The Four 'More's
Publicity will take your financial planning practice, your business, and your life to the next level. It’s going to bring you: --more recognition --more credibility --more value to the marketplace --more business It’s obvious that getting...
Viral Marketing - Spread the word.
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may...
What the Heck Does Vincent van Gogh Have to do With Internet Marketing?
What the Heck Does Vincent van Gogh Have to do With Internet Marketing? Everything and Nothing! On my modest marketing web site I have a copy of a Vincent van Gogh portrait I created for a charity fund raiser some years back. It makes my main...
 
Killer Online Marketing Strategy Goes Offline

One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques.

Heck, some of the greatest business innovations of all time came about when someone took something that worked in one industry and found a way to apply it to a new industry.

One of the coolest things about online marketing is that it is so inexpensive to try new things, that, well, lots of new things get tried. Some flop, some stick, but many are tried and refined.

The point is that some of the most successful online marketing strategies offer clues to some great offline marketing twists.

Here’s one of my favorites. The Autoresponder Series. You know, you sign-up for a newsletter or free mini-course and the next thing you know, you get an automated response of some sort 20 or 30 times over the next year in your inbox.

The effectiveness of this consistent contact is that it builds trust and, done properly, allows you the opportunity to gently promote new products and services very easily, almost automatically.

But now, think about applying it to the offline world. Imagine meeting someone at a networking event and then firing off a hand-written note the very next day that offers a nice tip and thanks them for their time. Now, imagine sending another well-timed note, offering more and more information, once a month for the next year. Without lifting a finger.

Or, what if a client made a small purchase and then received a thank you card in the mail and then another one 30 days later that introduced a premium upgrade service.

Or here’s another one. What if you had a service like tax preparation and you knew that you needed to send out reminders to your clients? How great would it be if they got a handwritten note 30 days before something was due.

What if your dentist sent you a thank you card after an appointment and then a reminder note nudging you to come in after 6 months?

Financial Planners, Real Estate Agents, Accountants, Home Service Providers, Lawyers, Doctors, Consultants. . . can you see how powerful this could be for your business.

Okay, one more. Someone sends you a nice referral. Boom, out goes the thank you note.

The uses for this are endless

Great strategy no doubt, but, what a pain in the marketing neck to get this done in the day-to-day reality of the small business right? I mean, many people have already come to realize that this is a great strategy and some even tried it for a while, but


couldn't keep up with the amount of effort it takes to complete this task by hand. Well, think back to our Autoresponder online series. The key to this strategy and system is automation and consistency. Put it together once and forget it.

Recent advancements in technology have come together to allow any independent professionals and small business owners the ability to send a highly personalized (your own handwriting) greeting cards, mailed on demand with little more than a few key strokes on your part. The entire process is completely automated

The proper use of this strategy offline may indeed prove more effective than its online counterpart because people are starving for personal attention. A handwritten note is one of the most powerful marketing pieces you can create, mainly due to the fact that no one sends them anymore. Email is so easy to send that a handwritten not can actually make you stand out all by itself.

Once you set your greeting card Autoresponder system up it can also do things like automatically send birthday cards and holiday cards. I can't tell you how many email Christmas greetings I received this year - now that's about as impersonal as you can get.

So what if just such a system was available to anyone?

What if there was a service that allowed you to take this strategy and run with it. What if all you had to do was input a name and address or even upload hundreds of names and addresses and have a company print a card, personalize it with your actual signature, address it, apply postage and send it for you – without you doing a thing. Oh, and what if this service was very inexpensive?

Soon, I will be launching just such a service as a component of the referral marketing systems that I have created. (This strategy will generate a ton of referrals!) The system will not only come with your choice of over 2000 greeting cards but also with a series of powerful marketing campaigns already built and ready for you to copy. There will be prospecting campaigns, referral campaigns and upsell campaigns just waiting for your name and signature.

If this service sounds intriguing, send me an email to john@ducttapemarketing.com with the subject line of "Card Marketing Info" and I will make sure that you are one of the first to see how it works.

John Jantsch is a marketing coach, speaker and best-selling coauthor of Wake Up . . . Live the Life You Love featuring contributions from Wayne Dyer, Deepak Chopra and Mark Victor Hansen. You can find out more by visiting www.DuctTapeMarketing.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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