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10 Powerful Marketing Tips
10 Powerful Marketing Tips Copyright 2004 Ann Marie Rubertone In a perfect world, you'd have the financial resources to execute a winning marketing plan. More likely, though, you're budget-challenged. Perhaps you're a small business with a short...
12-month 2005 Marketing Calendar that Boost Sales
The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based...
Is Your Marketing Plan Ready for an Update?
With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some...
Natural Marketing for Full Business Success
Natural Marketing for Full Business Success Judy Cullins c 2003 All Rights Reserved. Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market , or I...
The Sirens Call for Search Engine Marketing
"I want to be at the top on Google!" Ah...the business owner's
mantra that echoes throughout the halls of offices around the
world.
It's difficult to dispute the rational behind the rant since
Google continues to outpace its rivals in...
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Three Big Barriers To Small Business Marketing Success
When you feel like you’re always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a “not seeing the forest for the trees” feeling.
Here are three big barriers I regularly come across with business owners and how you can avoid them.
1. No Clear Definition Of Success For some, the word Success brings thoughts of fame and fortune to mind. But for small businesses, I’d caution against this definition being your guiding light. When clarifying your own definition of success, I suggest starting with success from your client’s point of view.
What is it that you are trying to do for your clients? What is it that they’ll have or be able to do as a result of buying your service from you? Match this up with what you are passionate about. What is it that you love doing for your clients? I’ll know I’m successful when my clients no longer have to struggle with how to consistently attract more business.
2. Not Clarifying Who Your Ideal Clients Are When you can clarify who your ideal clients are, you are better prepared to know where to find them and how to market to them. You can develop messages that will appeal directly to them.
What do you know about your best clients? Spend some time to put together as complete of a profile as you can on the clients you enjoy working with the most. What are the demographics and characteristics? How would you describe them to someone who has never met them?
Without clarity of your ideal clients, you’re likely to
waste time, effort, and money marketing to the wrong crowd(s) and/or not getting your message across.
3. Not Spelling Out Your Unique Value You must be able to clearly define what differentiates you from your competitors. If your prospects can’t differentiate you from all the competitive alternatives in the marketplace, then why would they come to buy from you?
Often for small businesses it’s not that they’re not unique, it’s just that they haven’t spent the time to evaluate and clearly describe how and why. What is it that you do better, faster, cheaper, or more effectively – whatever? Maybe it’s a unique model you’ve developed or the unique niche of clients you serve. Maybe it’s your satisfaction guarantee offered to clients.
Most important here is to spell out why your uniqueness is so important to your clients and prospects. Why should they care? What is it that they’ll get by coming to you for services?
Spend some time critically looking at these items for your business. It will be time very well spent. If you find you can’t see the forest for the trees, don’t hesitate to get some outside help.
(c) 2004 - Kevin Dervin, KPD Marketing
About the Author
Kevin is focused on helping businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more information you can use to grow your business. Visit http://www.ABCDgrowth.com and subscribe to his free ezine.
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Employment site for marketing and sales professionals. |
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Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
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ClickZ Internet Marketing Solutions for Marketers |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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