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A Tip to the Beginning Internet Entrepreneur: Know What Marketing Means
Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing. Marketing, as we know...
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat. Yes, they may be running ads that...
Online Marketing Matrix
Business owners are facing a harsh reality: A website in itself offers no guarantee of business. “If you build it they will come” is a cliché that has misled many into believing all a company needed was an online presence to succeed. However,...
Peer-to-Peer Marketing
Why are Napster, Gnutella and similar sharing programs so loved? For the same reason that Microsoft is so hated. Microsoft, though dealing with the most advanced technology, is imbued with the old Superior-to-Inferior philosophy, a philosophy ...
The Huge Marketing Potential Of A Simple Blog
A Blog (also known as Weblog) is traditionally a webpage where pre-surfer or a blogger “logs” all pages he/she finds interesting. In other words, it is a Web page that contains brief, chronologically arranged items of information. Typically updated...
 
Low-cost Surefire Marketing Ideas

Permission to reprint articles as long as bio line stars intact.

There are lots of ways to advertise your business that cost money, and they work, but there are also more innovative ways that don't. Non-profits offer one venue for promoting that's very cost-effective.

Volunteering your time to serve dinner at a shelter, or to serve on the Board of a non-profit can give you exposure to people you might not run into otherwise. Volunteers generally chat and share information and you can have your cards and brochures handy when you serve. It's expected. If you're on a Board and can serve in your area of expertise, it's wonderful.

You can volunteer to coordinate a canned food drive for your company, or to gather school supplies for needy children. If done properly, they are also a photo op for the media.

If you're building a business or practice and can work up a seminar or workshop, notify non-profits and churches that you're available as a speaker or presenter. They are a very warm and grateful audience. Will it give you exposure to give a "Dress for Succss" seminar for the homeless? Yes. These things are usually brought up at Board meetings, and the people on the Board generally are big consumers and have wide circles of influence. It feels good to help others, and in addition to that, you get to practice some really important skills, such as public speaking. Will the local church appreciate your offering to give a talk on "How to Make a Midlife Career Change?" You bet.

Keep in mind events and banquets also. If you volunteer to


provide the decorations (this would cost money) or sponsor a table, your name and the name of your business can conveniently appear on the program. Also consider donating a gift from your business to the silent (or live) auction. People who attend these functions usually are from a high-income bracket and are great consumers! The presentation package of the auction item is the key. Get creative and do something that will stand out. Sprinkle it with your business card and flyers of course. It'll get a lot of attention at the auction table!

Another promotional tip is to sponsor a billboard or bus ad for a charity with your name and web address at the bottom. This attaches your name to a cause that's dear to people's hearts. You'll help and be helped. Your company can also sponsor an issue of a non-profit's newsletter; this can bring exposure to tens of thousands of people. It's appropriate to ask that your logo appear on the front page as sponsor, and some tagline.

Sponsor a Little League team, donate t-shirts with your logo on them to Goodwill (they'll get around town), serve at the local Thanksgiving dinner wearing a t-shirt with your logo and product on it ... get out, do good, get exposure. It works.

As a former development officer for a homeless shelter, I can assure you that if you aren't doing these thigns, someone else is.

About the Author

Susan Dunn is a personal and professional development coach, specializing in emotional intelligence, strengths, and life balance. You can visit her on the web at http://www.susandunn.cc/

 

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Serves the professional, educational and career development needs of business-to-business marketers.
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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All About Marketing
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Pages tagged with "marketing" on del.icio.us
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ClickZ Internet Marketing Solutions for Marketers
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