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8 Common Marketing Mistakes
Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you...
Ten Tall Tales of Traditional Marketing #3
"Ten Tall Tales of Traditional Marketing That Cost You Tons" Tall Tale #3 “Get your message in front of as many people as possible” Get it out there. Plaster it everywhere. Slap it on the side of a bus. Paint it on a park bench. Cover your car ...
The Bible of Marketing Ebooks
The ebook from Michael Cheney really is the bible when it comes
to make a successful website.
I highly recommend this ebook. This should in fact be the first
ebook you buy, before you start any online business. The reason
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What Your Car Audio Can Teach You About Marketing.
Stand next to any road, and every so often a young person will go by with the latest rap CD blaring. If it happens to be a cold day, he (it is always a he) may have the windows up. Then, all you will hear is the thud of the overworked bass speaker...
WHERE TO FOCUS YOUR MARKETING
Imagine that you ran an ad, mailed a brochure, or sent an email ad to a new list of people who fit your target market profile and everyone who saw it responded right away and made a purchase.
Has this ever happened to you?
Of course...
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Low-cost Surefire Marketing Ideas
Permission to reprint articles as long as bio line stars intact.
There are lots of ways to advertise your business that cost money, and they work, but there are also more innovative ways that don't. Non-profits offer one venue for promoting that's very cost-effective.
Volunteering your time to serve dinner at a shelter, or to serve on the Board of a non-profit can give you exposure to people you might not run into otherwise. Volunteers generally chat and share information and you can have your cards and brochures handy when you serve. It's expected. If you're on a Board and can serve in your area of expertise, it's wonderful.
You can volunteer to coordinate a canned food drive for your company, or to gather school supplies for needy children. If done properly, they are also a photo op for the media.
If you're building a business or practice and can work up a seminar or workshop, notify non-profits and churches that you're available as a speaker or presenter. They are a very warm and grateful audience. Will it give you exposure to give a "Dress for Succss" seminar for the homeless? Yes. These things are usually brought up at Board meetings, and the people on the Board generally are big consumers and have wide circles of influence. It feels good to help others, and in addition to that, you get to practice some really important skills, such as public speaking. Will the local church appreciate your offering to give a talk on "How to Make a Midlife Career Change?" You bet.
Keep in mind events and banquets also. If you volunteer to
provide the decorations (this would cost money) or sponsor a table, your name and the name of your business can conveniently appear on the program. Also consider donating a gift from your business to the silent (or live) auction. People who attend these functions usually are from a high-income bracket and are great consumers! The presentation package of the auction item is the key. Get creative and do something that will stand out. Sprinkle it with your business card and flyers of course. It'll get a lot of attention at the auction table!
Another promotional tip is to sponsor a billboard or bus ad for a charity with your name and web address at the bottom. This attaches your name to a cause that's dear to people's hearts. You'll help and be helped. Your company can also sponsor an issue of a non-profit's newsletter; this can bring exposure to tens of thousands of people. It's appropriate to ask that your logo appear on the front page as sponsor, and some tagline.
Sponsor a Little League team, donate t-shirts with your logo on them to Goodwill (they'll get around town), serve at the local Thanksgiving dinner wearing a t-shirt with your logo and product on it ... get out, do good, get exposure. It works.
As a former development officer for a homeless shelter, I can assure you that if you aren't doing these thigns, someone else is.
About the Author
Susan Dunn is a personal and professional development coach, specializing in emotional intelligence, strengths, and life balance. You can visit her on the web at http://www.susandunn.cc/
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Marketing - Wikipedia, the free encyclopedia |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Online Behavioral Contextual Advertising and Marketing. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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