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9 Marketing Credos for a Thriving Business
1. Differentiate or Die! You Must Stand Out From the Pack. Don't become another "me too" option for your prospects to choose from. When you allow this to happen, you position yourself to compete only on price - a tough arena to play in. 2....
Making The Transition From Classic Marketing To Virtual Marketing For Artists.
So you have art you want to sell? Why not market it online? Here are a few tips on how you should proceed. You first step to creating a website should be to have the cleanest pictures you can of your art. Try using a high-resolution digital camera...
Marketing Magic: De-Bunking the Myth!
Any one who has ever been to a magic show knows that magic is all tricks, not reality. It is simple entertainment with no lasting value. Marketers however, new and old alike, are infatuated with the idea that there are magic tricks to make...
Marketing Mismatch
Marketing mismatch When pitching a product or service to a market segment, logic suggests taking the target audience’s lifestyle and a few other odds’n ends into account so that you have a fix on likely uptake. South African medical insurance...
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Make Sure Your Marketing Expectations are Realistic

Once a week I spend a few hours cleaning our house. You’d be correct if you guessed it’s not one of my favorite tasks but it does have some benefits. It burns a few calories, which is not a bad thing. And, it’s actually somewhat relaxing. (Sometimes its nice keeping your hands busy while your brain rests.)

But the best thing about cleaning your house is you get instant results. You do the work, and you get a clean house. No waiting. You get to enjoy the fruits of your labor right away. What could be better, right?

This reminds me of the reason many small business owners get frustrated with their marketing. It’s because they often want instant results from something that is not designed to deliver instant results.

Effective local marketing can make your business or organization almost a household word in your community. It can push your revenue through the roof. And it doesn’t have to cost a fortune. But it does take time.

You might compare marketing to exercising because they have a lot in common:

1.You rarely get results right away.
2.You need to do it on a regular and frequent basis for best results.
3.And, the longer you do it the better it works.

Remember our local marketing rule:

“Deliver your message to your market as many times as you can within your budget.”

The more times people see or hear your message, the more they will remember it. The more they remember your message, the more likely they are to believe and trust it. Therefore, they will be more likely to do business with you.

Example:

What if you heard about a new toothpaste that promises the freshest breath, the whitest teeth and no more cavities. If one person tells you about it or if you see one commercial touting it, you might not even remember it. It’s in and out of your consciousness so fast you might not even realize it was ever


there.

On the other hand, let’s say you hear about this new toothpaste on the radio when you wake up in the morning. Then you read about it in the newspaper during breakfast. Then you see it on a billboard while you’re stuck in traffic. Then you get to work and receive a flyer in the mail promoting this toothpaste. Then a co-worker tells you all about this new toothpaste they tried. Finally, you get an email from a friend asking if you know anything about this new toothpaste.

After all this exposure in one day, do you think you might at least remember this product? In fact you might even give it a try next time you need to buy toothpaste.

Of course this concentrated level of exposure is unrealistic in one day (unless you have a ton of money to spend). That’s why you need to keep your message in front of people on an ongoing basis. What you lack in concentration, you make up for with longevity.

If you expose people to your message frequently, regularly and through multiple media, you develop awareness of your brand. Do this long enough and your brand becomes part of their long-term memory. It becomes part of their world.

The bottom line is this:

You get best results from your local marketing when you focus on building awareness and credibility for your brand over the long term. The more people know you and trust you, the more they will want to do business with you.

So, if you want instant results then go home and clean your house! But if you want to build your business, plan on a long-term investment in your marketing efforts.

About the Author

Kevin Stirtz is the president of Coffee News Twin Cities LLC, a national trainer and mentor for Coffee News USA and an online marketing blogger/columnist for AllBusiness.com where he writes "Better Local Marketing." He can be reached at www.CoffeeNewsMetro.com or www.BetterLocalMarketing.com.

 

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Serves the professional, educational and career development needs of business-to-business marketers.
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Dedicated to serving the educational and professional needs of marketing executives.
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
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See all blog posts tagged with marketing on Technorati.
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
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Business marketing - Read everything your need to know about small business marketing.
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