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Email Marketing Strategies - The Subject Line Message
If you've tried to use email marketing strategies you know how hard it can be. Getting recipients to open your email can be very challenging. I'm going to show you a technique that does NOT require that the recipient open the email at all. When...
Frodo's Journey: What It Can Teach You About Marketing Your Small Business
Just recently, I took a break and caught "The Return of the King" at the movie theater. At the same time, I was pondering a topic for this article. As often happens, the themes and timing converged. Here are 10 things you can learn about...
How To Get To The Top Of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions? If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in...
Of Habits, Focus and Success in Online Marketing
Of Habits, Focus and Success in Online Marketing by Ed Duvall "Ask not for whom the bell tolls, it tolls for thee". - John Donne The above literary quote may or may not be familiar to you. Its' meaning - We are all mortal, and...
Shady Marketing Tactics – What they will Cost you and your Business or Learning to Market Responsibly.
Don’t you just hate writers, or at least the ones that write up articles identifying a problem then pitching you information to help you solve your problems for $49.95? The writing industry has taken a turn where everyone who has something to...
 
Make Sure Your Marketing Expectations are Realistic

Once a week I spend a few hours cleaning our house. You’d be correct if you guessed it’s not one of my favorite tasks but it does have some benefits. It burns a few calories, which is not a bad thing. And, it’s actually somewhat relaxing. (Sometimes its nice keeping your hands busy while your brain rests.)

But the best thing about cleaning your house is you get instant results. You do the work, and you get a clean house. No waiting. You get to enjoy the fruits of your labor right away. What could be better, right?

This reminds me of the reason many small business owners get frustrated with their marketing. It’s because they often want instant results from something that is not designed to deliver instant results.

Effective local marketing can make your business or organization almost a household word in your community. It can push your revenue through the roof. And it doesn’t have to cost a fortune. But it does take time.

You might compare marketing to exercising because they have a lot in common:

1.You rarely get results right away.
2.You need to do it on a regular and frequent basis for best results.
3.And, the longer you do it the better it works.

Remember our local marketing rule:

“Deliver your message to your market as many times as you can within your budget.”

The more times people see or hear your message, the more they will remember it. The more they remember your message, the more likely they are to believe and trust it. Therefore, they will be more likely to do business with you.

Example:

What if you heard about a new toothpaste that promises the freshest breath, the whitest teeth and no more cavities. If one person tells you about it or if you see one commercial touting it, you might not even remember it. It’s in and out of your consciousness so fast you might not even realize it was ever


there.

On the other hand, let’s say you hear about this new toothpaste on the radio when you wake up in the morning. Then you read about it in the newspaper during breakfast. Then you see it on a billboard while you’re stuck in traffic. Then you get to work and receive a flyer in the mail promoting this toothpaste. Then a co-worker tells you all about this new toothpaste they tried. Finally, you get an email from a friend asking if you know anything about this new toothpaste.

After all this exposure in one day, do you think you might at least remember this product? In fact you might even give it a try next time you need to buy toothpaste.

Of course this concentrated level of exposure is unrealistic in one day (unless you have a ton of money to spend). That’s why you need to keep your message in front of people on an ongoing basis. What you lack in concentration, you make up for with longevity.

If you expose people to your message frequently, regularly and through multiple media, you develop awareness of your brand. Do this long enough and your brand becomes part of their long-term memory. It becomes part of their world.

The bottom line is this:

You get best results from your local marketing when you focus on building awareness and credibility for your brand over the long term. The more people know you and trust you, the more they will want to do business with you.

So, if you want instant results then go home and clean your house! But if you want to build your business, plan on a long-term investment in your marketing efforts.

About the Author

Kevin Stirtz is the president of Coffee News Twin Cities LLC, a national trainer and mentor for Coffee News USA and an online marketing blogger/columnist for AllBusiness.com where he writes "Better Local Marketing." He can be reached at www.CoffeeNewsMetro.com or www.BetterLocalMarketing.com.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
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Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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