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Are Internet Marketing Seminars, Conferences And Workshops Worth the money?
I just came back from the Internet Marketing Power Workshop and wanted to share the experience with you. Part of the reason I wanted to do this is because I am sure many of you wonder about the real value of all of the workshops, seminars, and...
Internet Marketing and the Art of Motorcycle Maintenance
I was just thinking about something I'd like to share with you, and hopefully it'll give you something to think about as well. I was remembering when I took a motorcycle riding safety class when I was 23 years old. I had no previous riding...
Marketing Your Home Business on a Tight Budget
If you have started a new home based business it is likely you have some monetary restraints. This does not mean, however, that marketing your home based business should be at the bottom of your list. In fact, marketing is the only way to get your...
Small Business Marketing Secret #3: What You Should Have Learned In Science Class
Remember way back in science class, every year you had to come up with a new science project. You had to create a hypothesis. Then you had to conduct a series of tests to prove or disprove your hypothesis statement. Remember how fun that was? Glad...
What Is Affiliate Marketing?
Affiliate marketing has many descriptions, yet all have the same
meaning. Affiliate marketing is a huge business piece on the
Internet. It is a cooperative effort between merchants and an
affiliate's website. For many years now, affiliate...
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Marketing Trends from the Digital Frontlines
The web and ways to market on the web continue to evolve at warp speed – we see some positive and negative changes occurring - our observations du jour:
1)Publishers are finally starting to charge for branded content. It's still difficult to do, but we are seeing many newsletter publishers charging from $30-100 per subscribe per annum. And, most importantly, many people are finally starting to accept the need to pay for quality content.
2)Contrary to popular opinion the web's epicenter is not San Francisco, Tokyo, Washington D.C./northern VA, Seattle, London or Austin – there is no epicenter, its everywhere. We now have over 407M (estimated according to Nua) people using the web and its become a global medium/marketing venue/information highway.
3)More good news for ecommerce enabled business models, recent published reports (Boston Consulting Group & eShop) indicate customer acquisition costs have dropped from $45. per individual customer in Q- 4 of 2000 to $18. in Q-1 in 2001.
4)Adobe continues to push PDF format as a web standard, over 32% of corporate web sites today have Acrobat PDF-enabling their web sites. Why we will never know (?), as it isn't an HTML standard but was originally developed to facilitate printing of documents. And, it doesn't work well on many web sites, especially for those coming in with slow connections or when you are trying to view more than a couple of pages.
5)Surprise, surprise splash pages are still increasing in popularity, with an estimated 18% of web sites today incorporating them. Let's be clear, we think they are really lame to use a technical marketing term – they slow down the user experience and cause many people to click away from a web site in annoyance, no bookmark and no return visit.
6)Opt-in e-mail continues to grow in popularity and to reflect the web's ability to handle rich media content – the HTML format is rapidly becoming standard in many e-mail campaigns and we are starting to see streaming audio and video plug in components (running in the
background) and even integrated voice mail, as just announced last month by YesMail. But, watch those conversion rates fall, opt-in e-mail is in danger of becoming this year's banner advertising.
7)Newsletters have become mainstream ways to communicate with customers, generate revenue via ad inserts and drive a brand into the marketplace. Now there are ASP (application service provider) solutions being brought to market by Microsoft and many others than enable a small or large company to manage all aspects of newsletter marketing via a browser.
8)No secret the web is maturing, there's been a media firestorm the last few weeks about how only four companies (AOL, Microsoft, Yahoo and Napster) commanded approximately 50% of the overall traffic on the web. Most disturbing to those of us not with the aforementioned companies (Sidebar: am sure Steve Case and Bob Pittman are very happy), eleven companies commanded this percentage about a year ago.
9)Traditional media is experiencing the same market downturn that Interactive ad agencies have been getting – look at your recent Newsweek, Der Stern, Time, Business 2.0, Upside, Fast Company, Wired and you'll see they would do Jenny Craig proud – they've lost a lot of ad weight.
10)Popups, popovers, popunders – whatever the term you want to use for those annoying interstitial types of ads are still continuing to be deployed on more and more web sites. We think they are just bad marketing and are being used by sites or companies that can't figure out how to generate revenue with content (see #1) or dare we say real services!
About the Author
Lee Traupel has 20 plus years of marketing experience He is the co- founder of a Northern California and Brussels Belgium based, privately held, Marketing Services and Software Company, Intelective Communications, Inc. http://www.intelective.com Intelective focuses exclusively on providing services to small to medium sized companies that need strategic and tactical marketing services. He can be reached at Lee@intelective.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Online Behavioral Contextual Advertising and Marketing. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
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All About Marketing |
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ClickZ Internet Marketing Solutions for Marketers |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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