No matter how revolutionary your product or service is, unless it is backed by a well-thought-out Internet Marketing strategy, it is as good as being non-existent. You have got to be as sure as any of the conventional brick and mortar businesses.

Breaking the great wall of non-presence is the biggest challenge one faces while trying to set up an online business. When you set up your online shop, you don't know them and they don't know you. You need to make your presence felt; you need to set up an identity for yourself that tells your visitors that you are not an unemployed weirdo trying to dupe visitors from your dark and unheated basement. Your website should seem to represent a genuine business that can really deliver. How can you do that?

==> HAVE A WELL-MADE WEBSITE <==

A good website is quintessential to your online presence. It is your online office; people come there and draw an impression. Even the first glance can make or break a great business transaction. Your website should be neat and clean, It should be accessible to people of all abilities and it should have a well-structured navigation system. There should be no broken links and all the essential pages should be there.

==>> CONTENT IS, OF COURSE, KING <<==

If having a decent website is important, then so is having the right kind of content on your

==>> KEEP PERSISTENT CONTACT <<==

Establishing an identity takes time, and this is not just unique to the internet. Companies invest millions of dollars on establishing their brands. On the Internet, you need to establish your identity, you need your name to sound familiar, and you need to be there almost all the time. You should be accessible to your present and future customers and clients; you should always be in a constant conversation. A good way to carry out a regular conversation is publishing a regular newsletter (ezine) or blog where you post regular updates about your business.

Finally, although there are numerous "killer" methods being sold as the ubiquitous reports that claim to make you millions, there is no substitute for a thing called good old hard work. As in any form of business, hard work is need to build trust, to initiate a two-way communication, to render a countenance to your online presence your customers can relate to, and to deliver goods and services that set you on a path of long-term profitability.
About the Author

Don Deller is an entrepreneur/infopreneur. He offers tips, suggestions, and "how to" information to help those seeking success in businesses online. http://www.iknow-how.net