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How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 5
Let's continue to discuss the various marketing principles that are involved in "popcorn marketing": 6. Exclusivity During the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. They...
Keys to Creating a Winning Marketing Program
Does your company spend thousands of dollars on marketing with little to show for it? Poor response rates are enough to drive us all crazy. Fret no more. There is a solution! According to recent studies, businesses are reaping greater rewards by...
Marketing to Today's "Distracted" Consumer
The average consumer today is exposed to a deluge of 1,700 marketing messages during a single 24-hour period according to recent advertising industry numbers. Look around you, we marketers have pasted, injected and/or overlaid marketing messages...
Ten Ways to Cut Marketing Costs
Marketing is a creative activity, you can keep finding new and better ways to make that impact and suck in those sales, even if you have a limited budget. There are those that want free offers all the time, and it’s difficult for new businesses to...
What Does Marketing Mean?
You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all. Learn how to market yourself, because you are your business. Don't confuse the terms "marketing," "advertising," and...
 
The Hierarchy Of Marketing

Think back to your days as a college freshman,... so many
classes, so many options. If you ever took a psychology class,
you might remember a guy by the name of Abraham Maslow.

Maslow was a psychologist that came up with a theory dealing with
the hierarchy of human needs. No, marketing is not essential to
human survival, and chances are your product or service is not
either. However, whatever you are offering, it will fall into one
of the categories Maslow has listed in his hierarchy of needs.
And if you know which need you should appeal to, it will be that
much easier to market to your prospects.

The first level on Maslow's hierarchy deals with physiological
needs. These are the most basic necessities that humans require
to survive. Food, water, shelter, and oxygen all fall into this
category, along with sleep, activity and other inevitable human
functions.

If your product or service has to do with a basic need, your main
problem is getting the customer to buy from you instead of your
competitors. Everybody needs food, so why would potential
customers be more inclined to buy lunch at your restaurant
instead of the taco shack across the street? Perhaps you have
lower prices, better quality, faster service, or a more
comfortable environment than they do. It is important to stress
that what YOU offer holds certain advantages over the customers'
other choices.

The next stage of human need deals with safety and security. Turn
the TV on for five minutes, and see how many ads about insurance,
retirement plans, or home alarm systems play during the
commercial break. How would the use of your product initiate
feelings of safety and stability in your customers' lives? Stress
these factors as your main selling points.

The third tier of Maslow's hierarchy is the love and belonging
step. We have all felt the desire to


be closer to our families,
to have more friends, or to find a significant other.

Appealing to these desires is useful if you run a personals web
page or a own a club. Tell your prospects about the great
interactions they will have if they try your service, and use
testimonials from customers past. Hearing about great results
from former clients is a great way to get new buyers.

Maslow's next area of human need deals with esteem. One area of
esteem needs calls for recognition from others, status,
attention, and recognition. The other area hits a little closer
to the self, involving self respect, confidence, competence,
independence and achievement.

I am reminded of a shampoo commercial in which the lead actress
walks through an office building with the admiring eyes of many
workers following her around. At the end, she walks into a board
meeting and states that she doesn't even work for the company,
and all the attention must be the result of her shampoo.

The last tier of Maslow's hierarchy is called the self
actualization level. Ever heard the army slogan "Be all that you
can be"? This is an appeal to the self actualization needs of
human beings. Approaching people at this level of the hierarchy
involves inviting them to live up to their full potential as a
hard working, motivated member of society.

Appealing to the needs of your customers can be a great way to
grab the attention of your customers, as long as you remember to
be responsible about it. Who knew incorporating psychology into
your marketing plan could be such a great way to grab customers?

About the Author

Ana Ventura writes sizzling ads for DrNunley's http://BizGuru.com
See her super Ezine Ad Package that gets your ad in front of 55
million people without spamming. Reach Ana at
mailto:ana@bizguru.com or 801-328-9006.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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