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Creating Multiple Streams of Affiliate Marketing Income Online
Have you ever heard or read the phrase "multiple streams of
income" before? Do you know what this phrase means? For many
businessmen, creating multiple streams of income online or
offline is one way of securing themselves as well as...
Demand and Supply and Marketing
Supply and Demand and Marketing Darrin F. Coe, MA 11/30/04 According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available...
Getting your marketing message across with CD Business Cards
CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. CD Business cards are aimed to provide your prospect with as much information as possible. Perfect...
Marketing via Email. Why aren't People Replying?
Chances are if people haven't requested to receive an email from you then you are wasting time. Let me guess your routine:
-Select a list of names.
-Type in subject and body text
-Click send.
Then your email is sent to as many people as you...
Shady Marketing Tactics – What they will Cost you and your Business or Learning to Market Responsibly.
Don’t you just hate writers, or at least the ones that write up articles identifying a problem then pitching you information to help you solve your problems for $49.95? The writing industry has taken a turn where everyone who has something to...
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Manufacturers Shift Marketing Budget Away from Direct Mail in 2006
In early Q3, TR Cutler, Inc. conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a dramatic increase in PR budgets of 50% above 2005 levels; travel, print advertising, tradeshow exhibiting, and direct mail each revealed a 30% decrease in 2006 marketing versus 2005.
"Manufacturers spent the past fifteen years becoming lean, efficient, and highly competitive while completely ignoring their marketing and public relations efforts," according to Thomas R. Cutler, the nation's leading manufacturing journalist and CEO of TR Cutler, Inc. (www.trcutlerinc.com) based in Ft. Lauderdale, Florida.
Cutler developed the PR Advantage Affinity program for manufacturing associations' members. TR Cutler suggested that, "Due to our leadership role in the manufacturing public relations arena, we have decided to introduce a program that will allow manufacturing associations to offer their members deeply discounted PR services starting in September 2005. There is no cost for the manufacturing associations to participate in
the program and offer these deeply discounted PR services to their members."
According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to manufacturers' websites and optimizes search engine rankings." Schmidt acknowledged that new website traffic from potential customers often helps to quickly identify missing "call-to-action" messages and results in revised or updated websites.
Schmidt also noted, "With almost nine out of ten manufacturers employing less than fifty employees, tight margins, global competitiveness, and enticing spending alternatives, PR is often relegated to the "back burner."
Manufacturer neglect, prompted the development and launch of the intensive Manufacturing PR Media Blitz' program, a 90--day program allowing even very small manufacturers to tiptoe into the public relations arena driving quantifiable and measurable impacts.
TR Cutler
954-486-7562
www.trcutlerinc.com
trcutler@trcutlerinc.com
# # # About the Author
Professional Marketing Firm
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