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Essential Tips on Marketing
Getting people to your site is the first problem, but getting people to recommend you, as to building a strong reputation on line is another thing all together. 1) Only do business with those that follow this rule, "The customer is always right!" ...
Free Affiliate Marketing Page Pays $755 in Commissions From its First 100 Visitors
Copyright 2004 by David L. Thorne Affiliate marketing is an easy way to get started making money online. You just sign up to be an affiliate, and refer new customers to the sales site(s) with a special, coded affiliate link. When your referrals...
How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales
How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales ------------------------------------------------------------ (c) 2004 Charles Kangethe ------------------------- As a marketer you are engaged in a "War" with...
Killer Online Marketing Strategy Goes Offline
One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques. Heck, some of the greatest business innovations of all time came about when someone took something that worked in one industry and...
Online Marketing, Attracting The Right Kind of Attention
Attracting The Right Kind of Attention By Barrett Niehus http://www.freetrainer.com If you have spent time on the internet trying to promote your web site, you have realized that it takes a great deal of work to maintain a constant level of...
 
So You Don't Have a Marketing Plan: Why Not?

“In today’s world of business it is more important than ever to reach, connect and communicate with your customers, because if you aren’t, someone else is,” says Pauline Tonkin, Principal and Marketing Director of Hunter Marketing Group. This is especially true for a small or home based business trying to create a place for themselves in today’s extremely competitive market.

Looking at the big picture can be overwhelming. There’s an endless supply of marketing options that small or home-based business can take advantage of, such as pres releases, telemarketing, ad mail, brochures, web sites, e-mail campaigns and much more. But without a solid plan, you’re just be spinning your wheels.

The sad reality is that the majority of small and home based businesses don’t approach their marketing in a strategic way. They may promote their business without clearly identifying their target market, or regularly use marketing campaigns without monitoring the results.

Today we are bombarded with technology and new tools for reaching, connecting and communicating. But when putting these new tools to work, remember that the same basic marketing principles still apply. “Understanding and including these principles in your day-to-day approach to business is crucial to your success,” says Tonkin.

In order to take your business to the next level, a solid marketing plan is required. Marketing is basically the key function directed to your target market customers that addresses them specifically.

According to Tonkin, marketing communications fits into your overall marketing plan because it represents a collection of all the activities necessary to establish a consistent message to your customers. Although many of these activities can work well alone, the best results are achieved when they are coordinated with other marketing activities.

This means that every customer directed activity is well defined within your marketing plan. That includes how you answer the phone, create mail, advertising or product packaging. It all must fit together to create a cohesive impression in the eyes of your customers. This consistent image should reflect the bestaspects of your business and what you have to offer.

Before you can even begin to put together this cohesive image, you first must know your customers. How can you effectively communicate a message whenyou don’t know who the message is directed at?

Don’t just assume that you already know your target market, take a moment to ask yourself the following key questions:


Who are my customers?
What do they need?
Why will they buy my product or service?

You’ll probably find that these are difficult questions to answer. If that’s the


case, make a point of asking your customers through a survey. As an incentive to fill out the survey, you can offer a free draw with the prize of your product o service for the winner.

Your survey can find out what they like most about your business, what they would change, if they have additional needs you could meet and much more. Use this information to create a solid marketing plan.

Once you are familiar with your target market, put this information down on paper and start writing your marketing plan. A marketing plan should cover oneyear and be evaluated at the end of that year. Down the road you can create two to five-year plans, but for now, stick with one year at a time.

When creating your plan, put it into a three-ring binder so that it is easy to refer back to on a regular basis. Try to check in with your plan monthly. Add a tab for monthly reports so that you can track the success of your marketing efforts. In this section, put monthly reports on sales and your return on marketing investments. If a specific activity is costing much more than it brings in, it might be pertinent to re-evaluate that activity and make changes as necessary.

If you think you’re too small to create a marketing plan, think again! You can take your cue from some of the business giants out there in order to take your small or home based business to the next level. McDonalds, The Gap and Coca Cola wouldn’t be where they are today without an incredible marketing plan, pulled together with cohesive marketing communications.

These companies know that effective marketing is not just about creating catchy jingles or funny commercials, but rather that’s it’s about understanding their customers can communicating key messages clearly while maintaining a consistent identity that corresponds to the values of that target market.

Although not all work at home moms are planning on being the next McDonalds, you can still use your marketing plan and cohesive marketing communications on a smaller scale to reap similar benefits.

So in conclusion, take some time to get to know your customers, write down what you learn and then plan strategic marketing strategies to best reach and communicate with them. Review your plan regularly to make sure it works and plan to succeed. With a well thought out plan, your small or home-based business will soar.
Valerie Giles operates the Workathome-Resources Web Site http://www.workathome-resources.com which will be of interest to home-business beginners looking for profitable business ideas, resources, free grant money and start up information. She has successfully operated a graphic design and internet marketing home based business since 1990.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
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Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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