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Article Marketing
A revolutionary marketing device that I call article marketing I now will share with you. Now the sole question is can article marketing me? That depends on if you are looking to build pr, increase your inbound links, and boost your traffic. If you...
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Of Habits, Focus and Success in Online Marketing
Of Habits, Focus and Success in Online Marketing by Ed Duvall "Ask not for whom the bell tolls, it tolls for thee". - John Donne The above literary quote may or may not be familiar to you. Its' meaning - We are all mortal, and...
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Marketing 2005

OK, if you're not going to hire me to develop your 2005 marketing communication plan for you I have a few suggestions that you may not have considered as part of your marketing arsenal.

Of course, you already have a company name, a positioning statement, logo, stationery, business cards and a website.
Right?

The next thing I suggest is an employee survey. Ask them about what's happening where the company meets the customer.
Find out how employees feel about the company. A recent survey shows that employee attitudes have a huge impact upon a company's bottom line. Motivated employees provide great service, and great service can separate you from your competitors.

Next, develop a customer retention program. It costs five times more to develop a new customer as it does to keep an old one. E-newsletters are an essential part of my customer retention program. Sign up for my e-newsletter at http://www.hoover-ink.com.

Finally, here is a random


list of other items that can be considered part of your marketing arsenal.

- your reputation
- advertising
- consultations, demonstrations, seminars, samples
- community involvement, cause marketing, philanthropy
- media contacts, bylined articles, op-ed pieces
- guest speaking program
- great working environment
- employee development program
- networking, referrals
- contests
- customer surveys
- special events

If your time for 2005 marketing related tasks is limited, take some advice from my marketing mentor: pick three things from above and do them right.

About the Author

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
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Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
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www.cim.co.uk
 
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See all blog posts tagged with marketing on Technorati.
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Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
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Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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All About Marketing
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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