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Informative Articles

Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
Exercise Your Marketing Skills
If I were to mention exercise what is the first thing that comes to mind. The majority of us would no doubt conjure up an image of a sweaty bodybuilder grunting as he attempts to lift an astronomical weight, or perhaps you picture a slim, muscle...
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid? My answer is three-fold. First, focus on the SOLUTION you are...
***Marketing Plan***
If we consider the definition of marketing to be 'identification and profitable satisfaction of customers' needs' - which is broadly in line with my earlier suggestion. It than follows that the well being of a business depends on satisfaction of...
Successful Online Gift Shop Marketing - Part 2
7. Organize To a great extent, we've been covering this all along. But it can't be emphasized enough. Don't make me, the shopper, search high and low on your site for a statue that perfectly matches my wizard logo. Combine the wizard, sorcery,...
 
Why You Need Offline Marketing for Online Sales

According to internet industry traffic figures, over 80% of
all websites don't receive any measurable visitors traffic.

Why you need Offline marketing for Online sales?

1) Every prospect will not see your newsletters, ezines,
articles/resource boxes.

2) Through the search engines you are competing with millions of
other direct competitors.

3) Unless your products and services are for frequent uses, the
less repeat business.

How To Reach The Offline Markets?

Use Guerrilla Marketing Tactics.

Get your URL in front of real 'live' prospects however and whenever
possible;

Start your offline marketing mix at the local level, "Hometown
Netpreneur Goes Big Time."

+ Use your URL to sponsor civic community projects

+ Print and distribute flyers to announce a Free Report (such as
a


Health or Money/Budgeting issue) on your site. This could
attract a broad audience.

+ Create a poll or contest to find a nick-name for your website.
Submit press releases to newspapers-magazines-radio and tv
stations, the media love results of polls and contest winners.
This could start a wide spread buzz and send tons of traffic to
your site.

The marketing potentials are unlimited.

There's a wide profit margin between going offline for online sales.

Guerrilla Marketing Resources:
http://www.marketerschoice.com/app/aftrack.asp?afid=39149">

To Your Success!.................................................

About the Author

Robert Wardrick is publisher of Plan Businesshood newsletter
and a small business advocate.
"Free Plan Businesshood E-mail Course"
http://capcitymall.com/planb.htm

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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