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Informative Articles

Customers: The Key To Successful Marketing
How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your...
How To Gain Monopoly-Like Profits Through Ethnic Marketing
Introduction In today's U.S. marketplace, marketing to various ethnic audiences is vital to consumer-oriented product and service companies. Latinos and African Americans already have a critical mass of buying power of over $1 trillion...
Promotional Marketing Products - Selecting the Perfect Item
People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can't succumb to impulses. Instead, you must carefully...
The Difference Between General Marketing and Direct Marketing
General Marketing is often referred to as 'Brand Marketing'; it's a marketing effort intended to increase awareness of the company and the services or products that company offers. A Budweiser commercial with the stomping Clydesdales is Brand...
Your Marketing Mantra for 2003
There's a 15-word marketing mantra that's covered in Marketing 101, that you need to know. It's: By the time you're sick of it, the public is just beginning to get it. HOW THIS WORKS I was in marketing for years before becoming a coach, and went...
 
Marketing a Professional Practice Free By Writing

Permission to reprint this article is granted provided the bio line stays intact.

Since I'm a writer, I grow my coaching practice by writing; it gets my name around, establishes my expertise, promotes my services and also the field of coaching.

Writing itself takes time, so I economize my efforts. Here's what I do:

1. Read a current interest book such as "A General Theory of Love," by Lewis, Amini and Lannon. Then I do extensive Internet research around the topic to see what else is out there.

2. Review the book on Barnes & Noble, amazon.com.

3. Write an article about the new theory of love and submit it to coaching sources.

4. Create Top 10s, Coaching Tips, and Quotations from the material.

5. Rework the material and write a story for another sort of ezine (relationships, for instance, or singles) - this could be for free, or for money.

6. Write an article on the topic for my own ezine, which comes out twice a week. On a large topic like that, I'll do a series of short


articles.

7. Do more research and create an e-course on love in general. I have one currently called "Write a New Ending to the Love Story".

8. Break it down further and do the theory of love applied to parenting.

9. Then I get topical - Valentine's Day would be a good time, or Christmas, the season of love.

10. Submit an article to the local newspaper on the hot new topic.

11. Prepare a teleclass on the topic.

12. Offer free seminars around town on the topic, like for churches, and organizations, and list it with the Speakers' Bureau.

12. Make an e-book.

I get a lot of mileage out of one book or topic. I include the field of coaching in all that I write, and best of all, by the time I'm finished I've learned the topic backwards and forward and am well prepared to incorporate this into helping my clients.

About the Author

Susan Dunn is a personal and professional development coach specializing in marketing professional practices. You can visit her on the web at: http://www.susandunn.cc.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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