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Informative Articles

If Marketing is an Expense, Then You're Doing It Wrong
What do many companies do when sales are low? They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period." WHEN YOU THINK OF MARKETING AS AN EXPENSE In accounting, sure, marketing IS an...
Progressive Marketing Tactic!
I just came across a website recently that had a very unusual style to say the least. The author professed to be a "Rich Jerk" and proceeded to cast insults to anyone who isn't as rich as he is. He is very clever and as much as you feel...
Real Estate Marketing Strategies: 7 Tips to make Public Speaking Easier
Real Estate Marketing Strategies: 7 Tips to Make Public Speaking Easier A survey was recently taken showing that the top fear is public speaking. The fear of death was later on down the list. Do you know what that means? It means most...
The Executives Guide To Marketing On The Internet...
THE NEW INTERNET... You would have to be a cave dwelling hermit living in outer Mongolia not to have been inundated by hype and hoopla about the internet. Hardly a day goes by without major coverage of the net as it has come to be known. In the...
Use Photos as Part of your Marketing Arsenal
Photos should be important parts of your marketing. The photos are useful - to document your offers - to achieve positive acceptance of what you are displaying - to function as eye catchers - to bring the buyers in a general positive mood...
 
Marketing a Professional Practice Free Through Writing

Since I'm a writer and a coach, I grow my coaching practice by writing; it gets my name around, establishes my expertise, promotes my services and also the field of coaching.

Always do your marketing in areas that you love! It works best.

Writing itself takes time, so I economize my efforts. Here's what I do:

1. Read a current interest book such as "A General Theory of Love," by Lewis, Amini and Lannon. Then I do extensive Internet research around the topic to see what else is out there.

2. Review the book on Barnes & Noble, amazon.com.

3. Write an article about the new theory of love and submit it to your particular trade sources.

4. Create Top 10s, Coaching Tips, and Quotations from the material. (Submit to www.topten.org)

5. Rework the material and write a story for another sort of ezine (relationships, for instance, or singles) - this could be for free, or for money.

6. Write an article on the topic for your own ezine. If it's a large topic, break it down


into a series of short articles.

7. Do more research and create an e-course on love in general. I have one currently called "Write a New Ending to the Love Story".

8. Break it down further and do the theory of love applied to parenting.

9. Then I get topical - Valentine's Day would be a good time, or Christmas, the season of love.

10. Submit an article to the local newspaper on the hot new topic.

11. Prepare a teleclass on the topic.

12. Offer free seminars around town on the topic, like for churches, and organizations, and list it with the Speakers' Bureau.

12. Make an e-book.

I get a lot of mileage out of one book or topic. Best of all, by the time I'm finished I've learned the topic backwards and forward and am well prepared to incorporate this into helping my clients.

About the Author

Susan Dunn is a personal and professional development coach specializing in marketing of professional services. You can visit her on the web at: http://www.susandunn.cc.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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