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Ten Tall Tales of Traditional Marketing #3

"Ten Tall Tales of Traditional Marketing That Cost You Tons"

Tall Tale #3 “Get your message in front of as many
people as possible”

Get it out there. Plaster it everywhere. Slap it on the
side of a bus. Paint it on a park bench. Cover your car
in it. Shout it from the highest mountain top. Do what
ever you have to, but get it out in front of as many
people as possible.

WRONG…WRONG…WRONG…WRONG…WRONG!

Market yourself this way and you’ll be spending
countless hours on your efforts. You’ll be wasting
precious time and energy on avenues that never bear
fruit and will be speaking to people who aren’t
listening and probably even annoying the crap out of
them. Ultimately, you will burn yourself out in an
exhaustive effort that yields absolutely zero. Yep, I
said it…Zero, Zip, Nada, Nothing. If you are one of the
many who buys into this philosophy you are most likely
already sitting on a curb somewhere huffing and puffing
with exhaustion. You are feeling like a candle burning
wicks on both ends and just want to throw in the towel
on this marketing stuff. But you can’t. It’s your
business’ livelihood at stake. What other option do you
have? There is ONE!

Now you know that you can not spend this much time
creating and managing marketing messages and delivering
them to the far reaches of the planet. You have a
business to take care of – or have you forgotten? It’s
easy to get wrapped up in the perceived glamour of the
marketing and advertising of process, but it’s
something you have to avoid at all costs. Your time is
the single most precious asset your company has and its
miss use is the reason why more businesses go under
faster than the R.M.S. Lusitania.

So, if not “get your message out in front of as many
people as possible,” what do you do? Get it out in
front of the right


people, the right way, many, many
times. The Golden Snitch of this grueling game is
caught by doing two things: Planning and Targeting.

Creating a game plan…you’ve heard the coaches say it
umpteen times. But they are on to something…they have a
playbook and they stick to it. Even if times get tough
they still go to the trusty playbook. You need a
playbook and you need to know which players to put on
the field for each play. This takes an in-depth
knowledge of the advertising and marketing playing
field to figure out. It would take you ages to learn it
all, study courses, undergraduate and graduate degrees,
theses, trial and error, market studies and more. Did
you forget you had business to take care of, again?

Don’t worry! We’ve done all that crazy, hard stuff for
you. Use our “Gravitational Marketing Road Map” and it
will show you the SIMPLE way to create your very own
marketing playbook and help you identify which
advertisements to put on the field and when and how to
execute the plays effectively. It’s one handy little
tool to have around.

Tomorrow we’ll show you how you’re wasting tons of
dough in lost revenues by trying to under cut your
competition all over a sliver of market share.

Get the full ebook "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/small_resources.htm

About the Author

ABOUT THE AUTHORS
Jimmy Vee & Travis Miller are the partners of scend, a nontraditional advertising agency and authors of the revolutionary “Gravitational Marketing System” which helps businesses harness the power of word-of-mouth advertising. They believe that if you are remarkable, you can be famous, people will know your name, and the world will beat a path to your door. For questions, comments, or to shoot the bull, email them directly: mailto:talk@scend.net

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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