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MARKETING BASICS: Gather it all up!

So, you've bought into an affiliate program, and you're ready to
make some money.

Ok then, now what?

First, realize that successful businesses start with successful
planning. You can't just hop around blindly and expect things to
happen for you. You have to search out the information, tools,
and promotional ideas you're going to need, and gather them all
up. You have to make some initial decisions, set up a marketing
plan, and continue with further education.

THE BASICS

Depending on how long you've been on the Internet, you may
or may not need to go through these initial steps. However, you
can't simply skip them. This is the foundation for your
organization. Take a look at the following categories and relate
them to your own needs. These are all important steps that will
set a sound foundation for your success.

Email -- How many accounts do you need? Do you want to
separate personal, business, ezine, and advertising emails, or
just sort them out daily in one account?

Web Hosting -- Are you going to rely solely on your affiliate
web sites, or do you need your own site for promoting groups
of programs, or an ezine, or e-books?

Domain Name -- If you are going to get your own site, do you
have a good domain name picked out, one that will reflect your
business, and be unique among the others? Have you checked
to see if your chosen name is available?

Web Design -- Are your going to design your own web site,
or pay to have it done? Do you have an html editor? Do you
need to learn more about html?

Auto Responders -- Do you need an auto responder? If so,
how many? Where can you get them?

Affiliate Programs -- Do you want multiple programs to bring
you income, or do you want to just focus on one or two? Do
you want different programs to relate together, or cover
separate markets?

PROMOTION

After you've gone through the basics and made your decisions,
it's important that you waste no time before you start promoting
your business. Don't expect things to just happen. Sure,


there
is a large market, but you're not the only one in it. There is
heavy competition out there.

First off, though, you'll need to make decisions about the
different ways you can promote. Go through the list below, and
decide which ones you want to work with.

*FFA/Classified Sites
*Opt-In Lists
*SafeLists
*Search Engines
*Ezines
*E-books
*Bulk Mail
*Discussion Forums
*Lead Generating Programs
*Your Own Affiliate Program
*Offline Promotion

Keep records and keep track of what works for you and what
doesn't. You're not going to be a whiz at everything right off,
but you can make progress as you learn. Keep a file of the sites
or ezines you use to promote. Keep it where you can find it
easily without having to search through a bunch of old emails to
get the URL's again. Even keep track of the things that didn't
work for you, so you won't forget later and waste time and
money on them again.

EDUCATION

You don't know everything. I don't know everything. You
absolutely have to keep learning and progressing. Don't let it
take time away from your promotional efforts, but schedule time
to read up on your market and marketing tactics. Know your
product well. Think about where to find others who may be
interested in it. Always be looking ahead for better and more
efficient ways of promotion. Make a continual effort to 'gather
up' the information you need.

Look for other sites and programs that have good information
gathered up already and take advantage of them. You can
often benefit greatly from the work of others. Hey, if they are
offering it, take them up on it! Anything that will save you time
in the gathering process can put you further ahead toward your
goal of making money that much quicker!

Set up the BASICS, continually work on PROMOTION,
and further seek to EDUCATE yourself to do it all better.

Gather it all up and organize it to work to your advantage.


About the Author

Joe Bingham, editor of the NetPlay Newsletter.
http://www.netplaynewsletters.com/netplay.html

 

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Dedicated to serving the educational and professional needs of marketing executives.
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Marketing Magazine - Marketing News - Brand Republic.
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
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Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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