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Five Publicity "Buckets" For Marketing-Minded Financial Planners
Maybe you’ve seen another financial planner on TV, and thought, “Hey, I’m just as good as she. Why didn’t the press pick me?” Well, chances are, as you now know, they picked her for at least two good reasons: 1. She is a proficient – though not...
Online Marketing: 10 Volcanic Ways To Erupt Your Website Sales
Do you want to pump up sales at your website? If you answer, yes, today is your lucky day. Below are 10 web site marketing, volcanic secrets to erupt your sales starting now... 1. Save time and money using ad submitters. You will...
Publicity and Marketing Magic For Financial Planners: The Four 'More's
Publicity will take your financial planning practice, your business, and your life to the next level. It’s going to bring you: --more recognition --more credibility --more value to the marketplace --more business It’s obvious that getting...
The Rich Jerk: a Marketing Odyssey - Part 5 - We Have Lift Off
No matter what you think about the Rich Jerk, he has ultimately done something right. You may not approve of the tactics he used. You may not have liked his ebook (although many did). You may be pissed off at him, angry, whatever, but he got you....
The Worst Marketing Strategy You Can Use
PUBLISHERS: You may use this article in your online ezine or on your web site provided you do not change the article. You must also include the resource box at the end of the article. Any links that appear in the body of the article or in the...
 
Marketing in the Good Ole' Summertime


Marketing in the Good Ole' Summertime

Ah, summertime. It can be the most creative time to plan and implement marketing promotions. Living in Florida as I do however, summertime can be one of the most frustrating times of the year too! Everything "shuts down" from May-September. All because the "snowbirds" have gone back up north! I see advertising in various media plummet in the summer. Excuse me. But there are still millions of us here year round that would buy your product (if you paid a little attention to us).

But this challenge isn't just in Florida. I also hear "well, everyone's gone on vacation" (all summer?). And what about all the places that all the northern folk go back to in the summer? I know many Marketing Directors who basically ignore summer or give it little attention, thereby fulfilling their own thought. OK. So realistically, those of us who are smart enough to have figured this out can really make an impact because "the coast is clear", so to speak.

Let's take a peak at all the great things about business in the summer!

First, you can get cheaper advertising rates and take advantage of many promotions being offered to you from other businesses. Let's make a deal is the name of the game. Do you have a media outlet you've wanted to try but felt the cost too prohibitive? Give them a call and see what their "blue plate special" is. Plus, you'll have the advantage of advertising in uncluttered publications. Fewer ads will help you stand out.

Secondly, I always found that as the person responsible for marketing in a company, I simply had more time on my hands to look at, test, clean up all the stuff I had been meaning to get to the rest of the year. I clipped out ideas, ads and promotions that I liked and kept them in my "idea file", which is actually a 3-ring binder I


keep when I need new creative ideas or inspiration. This would be a great time to implement some of those ideas, but never had time to get to.

Third, most marketing people have less clutter on their desk because everyone else follows their same philosophy (no business in the summer). Your advertising piece or message is sure to get much more attention! This is also a particularly good time for those that are in sales to pull out all the stops and be able to schedule meetings with those that were previously too busy.

Try these summer marketing ideas:

*Create your own "idea" file. Clip competitor ads or simply ads that you like. Jot down ideas for promotions. Brainstorm with your staff on ideas you can use.

*If you haven't done it, this is a great time to work on your marketing plan!

*Follow up on what you might have thought were dead sales leads.

*Try writing a press release and sending it to your local papers. Make it interesting and place a follow-up call. Submitting a professional photo is a good idea.

*Develop a newsletter.

*Review your current promotional materials. Do they need a new look?

*Develop a web-site and a plan to promote it.

Here are the top 7 types of advertising used by small businesses:

Yellow Pages

800 numbers

Signs and displays

E-marketing

Direct mail/catalogues

Cable TV

Community local papers

www.downanddirtymarketing.com

About the Author

Karen E. Hipp is a nationally recognized marketing consultant and the author of the ebook "Do-It-Yourself Marketing." Karen has been honored with "Marketing Director of the year in two separate industries and has won 54 Addy Awards. Karen's business, Hipp Marketing, focuses on small to medium sized businesses that need marketing help.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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