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Are You Marketing With A Deaf Ear?
Can you imagine having a phone conversation where you couldn't hear what the person at the other end was saying? You would have difficulty getting much done and you certainly couldn't tailor your response to their needs and interests. Yet this...
Get Business Now: Play by the Marketing Rules
Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only...
Internet Marketing – Short Term Strategy
After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a...
The Rich Jerk: a Marketing Odyssey Part 1
He laid out a well studied plan, he executed it perfectly, and he got me . He used techniques that players use to seduce women, he preyed on our emotions and insecurities and profited from it big time.
Who am I referring to? None other than the...
What Are You Afraid Of: Marketing Survey Results About Business Owners Going Cyber
After two weeks of surveying my visitors, I am finally making an attempt to draw some conclusions. Reading my visitors replies to the survey questions, I sense one common concern in one way or another: lack of money and lack of profits. One...
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Marketing in the Good Ole' Summertime
Marketing in the Good Ole' Summertime
Ah, summertime. It can be the most creative time to plan and implement marketing promotions. Living in Florida as I do however, summertime can be one of the most frustrating times of the year too! Everything "shuts down" from May-September. All because the "snowbirds" have gone back up north! I see advertising in various media plummet in the summer. Excuse me. But there are still millions of us here year round that would buy your product (if you paid a little attention to us).
But this challenge isn't just in Florida. I also hear "well, everyone's gone on vacation" (all summer?). And what about all the places that all the northern folk go back to in the summer? I know many Marketing Directors who basically ignore summer or give it little attention, thereby fulfilling their own thought. OK. So realistically, those of us who are smart enough to have figured this out can really make an impact because "the coast is clear", so to speak.
Let's take a peak at all the great things about business in the summer!
First, you can get cheaper advertising rates and take advantage of many promotions being offered to you from other businesses. Let's make a deal is the name of the game. Do you have a media outlet you've wanted to try but felt the cost too prohibitive? Give them a call and see what their "blue plate special" is. Plus, you'll have the advantage of advertising in uncluttered publications. Fewer ads will help you stand out.
Secondly, I always found that as the person responsible for marketing in a company, I simply had more time on my hands to look at, test, clean up all the stuff I had been meaning to get to the rest of the year. I clipped out ideas, ads and promotions that I liked and kept them in my "idea file", which is actually a 3-ring binder I
keep when I need new creative ideas or inspiration. This would be a great time to implement some of those ideas, but never had time to get to.
Third, most marketing people have less clutter on their desk because everyone else follows their same philosophy (no business in the summer). Your advertising piece or message is sure to get much more attention! This is also a particularly good time for those that are in sales to pull out all the stops and be able to schedule meetings with those that were previously too busy.
Try these summer marketing ideas:
*Create your own "idea" file. Clip competitor ads or simply ads that you like. Jot down ideas for promotions. Brainstorm with your staff on ideas you can use.
*If you haven't done it, this is a great time to work on your marketing plan!
*Follow up on what you might have thought were dead sales leads.
*Try writing a press release and sending it to your local papers. Make it interesting and place a follow-up call. Submitting a professional photo is a good idea.
*Develop a newsletter.
*Review your current promotional materials. Do they need a new look?
*Develop a web-site and a plan to promote it.
Here are the top 7 types of advertising used by small businesses:
Yellow Pages
800 numbers
Signs and displays
E-marketing
Direct mail/catalogues
Cable TV
Community local papers
www.downanddirtymarketing.com
About the Author
Karen E. Hipp is a nationally recognized marketing consultant and the author of the ebook "Do-It-Yourself Marketing." Karen has been honored with "Marketing Director of the year in two separate industries and has won 54 Addy Awards. Karen's business, Hipp Marketing, focuses on small to medium sized businesses that need marketing help.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
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Marketing - Wikipedia, the free encyclopedia |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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