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How to Profit From Article Marketing
Article Marketing is one of the best methods of driving targeted traffic to your site. Whether you are selling your own products or someone elses, you need people to come to your site and see what you are offering. Only then will they be in a...
Niche Marketing - Assessing The Potential Of A Niche
Potential niche products exist all around us, but how do you decide which ones are likely to be worth pursuing? Here's a quick method that will give you a pretty good indication without having to spend large amounts of time and money on the task. ...
Postcards With An Edge (7 Ways To Use Postcards In Your Marketing Campaign)
They make a bigger impact than email, are more cost- effective to send than letters, and get instantly read by recipients because they stand out from a plain bundle of envelopes. This is the wonder that we call POSTCARDS, and many marketers...
Secrets of Building and Maintaining Marketing Momentum
SECRETS OF BUILDING AND MAINTAINING MARKETING MOMENTUM By Charlie Cook Some people seem to steadily increase their income while others just make enough to pay the bills. What's the difference between the people who make millions and the people...
USING AND WRITING PRESS RELEASES IN YOUR MARKETING STRATEGY
"I share what I know, so that others may grow." Thought I'd share a bit about using press releases as an internet marketing tool, based on our recent experiences. We at Eagle Productions (NZ) have done quite a bit of research on press release...
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Marketing Maxims for Today's Challenging Times
These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy.
1) Don't stop advertising because the economy is sluggish - increase it, as many of your competitors are foolishly slowing down and you can grab market share! Look at what Dell has done to Gateway in the last eighteen months Gateway has lost 10-20% of their market share and are pulling in their horns, while Dell's slice of the pie has grown bigger.
2) Negotiate aggressively with media sources its tough right now for online and offline publishers to generate advertising revenue and they are being forced to consider any and all deals. Note the number of "house ads" being run by major portals like Yahoo and Internet.com, 20-30% of their banner ads or sponsorship buttons are promoting their own businesses.
3) It's no secret that many ecommerce sites look like Amazon.com it pays to mirror existing market leaders' web site design. People always resist change and familiarity is one of key reasons why they shop on and offline in the same stores.
4) Niche marketing has almost become a homily but it enables your company to leverage your marketing expenditures and R&D costs by concentrating on a narrow market segment. ToolLogic, Inc. (www.toollogic.com) is a wonderful example of a company that created/found a niche and then dominated it.
5) What's unique about your company, services and/or products? When you understand this you've just created "brand uniqueness" make sure you integrate these themes with all of your marketing; customers need to know what's different about your company versus your competitors. Ben and Jerry's Ice
Cream (www.benandjerrys.com) did a wonderful job of developing brand uniqueness in a commodity market (ice cream) that enabled them to build a great company.
6) A key attribute for any successful marketing campaign is repetition your company may not have the marketing resources of an Intel (their "Intel Inside" campaign far exceeded their marketing goals) but you do need to repeat your message and reinforce the branding and market awareness by touching your market segment via multiple reinforcing marketing processes; i.e. search engine ranking, print, opt-in e-mail, radio/TV, sponsorship buttons, newsletter inserts, etc.
7) Make it easy to do business with your company by offering pricing and terms of service that fit your client's needs Digit-Net technologies (www.digi-net.com) sells software and or ASP services to its customers by offering them terms of services that can be flexed to fit their needs, not the other way around.
8) Switching costs are high in this challenging market companies and individuals don't want to change their habits, as this can cost them more money. So, figure out how you can adapt your products and services to fit their needs to minimize their switching costs. Then, communicate this effectively via all of your marketing processes.
About the Author
Lee Traupel has 20 plus years of marketing and business development experience He is the co-founder of a Northern California and Brussels Belgium based Interactive Advertising Agency, Intelective Communications, Inc. www.intelective.com Intelective focuses exclusively on providing strategic and tactical marketing services to small to medium sized companies. He can be reached at Lee@intelective.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
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Marketing - Wikipedia, the free encyclopedia |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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