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5 High-Impact Marketing Tips
Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense. 1. Promote Only One Thing at a Time Promote only 1 product or service each time you...
Developing A List Of Keywords For Marketing
Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures,...
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
To read the beginning of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf Let's continue to discuss the various marketing principles that are involved in "popcorn marketing": 4....
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial...
What Are You Afraid Of: Marketing Survey Results About Business Owners Going Cyber
After two weeks of surveying my visitors, I am finally making an attempt to draw some conclusions. Reading my visitors replies to the survey questions, I sense one common concern in one way or another: lack of money and lack of profits. One...
 
Marketing Maxims for Today's Challenging Times

These are turbulent times for all businesses - necessitating
streamlined marketing processes that are finely honed to mesh with
today's sputtering global economy.

1) Don't stop advertising because the economy is sluggish -
increase it, as many of your competitors are foolishly slowing down
and you can grab market share! Look at what Dell has done to Gateway
in the last eighteen months – Gateway has lost 10-20% of their market
share and are pulling in their horns, while Dell's slice of the pie
has grown bigger.

2) Negotiate aggressively with media sources – its tough right
now for online and offline publishers to generate advertising revenue
and they are being forced to consider any and all deals. Note the
number of "house ads" being run by major portals like Yahoo and
Internet.com, 20-30% of their banner ads or sponsorship buttons are
promoting their own businesses.

3) It's no secret that many ecommerce sites look like Amazon.com
– it pays to mirror existing market leaders' web site design. People
always resist change and familiarity is one of key reasons why they
shop on and offline in the same stores.

4) Niche marketing has almost become a homily – but it enables
your company to leverage your marketing expenditures and R&D costs by
concentrating on a narrow market segment. ToolLogic, Inc.
(www.toollogic.com) is a wonderful example of a company that
created/found a niche and then dominated it.

5) What's unique about your company, services and/or products?
When you understand this you've just created "brand
uniqueness" – make sure you integrate these themes with all of your
marketing; customers need to know what's different about your company
versus your competitors. Ben and Jerry's Ice


Cream
(www.benandjerrys.com) did
a wonderful job of developing brand uniqueness in a commodity market
(ice cream) that enabled them to build a great company.

6) A key attribute for any successful marketing campaign is
repetition – your company may not have the marketing resources of
an Intel (their "Intel Inside" campaign far exceeded their
marketing goals) but you do need to repeat your message and reinforce
the branding and market awareness by touching your market segment via
multiple reinforcing marketing processes; i.e. search engine ranking,
print, opt-in e-mail, radio/TV, sponsorship buttons, newsletter
inserts, etc.

7) Make it easy to do business with your company by offering pricing
and terms of service that fit your client's needs – Digit-Net
technologies (www.digi-net.com) sells software and or ASP services to
its customers by offering them terms of services that can be flexed
to fit their needs, not the other way around.

8) Switching costs are high in this challenging market –
companies and individuals don't want to change their habits, as this
can cost them more money. So, figure out how you can adapt your
products and services to fit their needs to minimize their switching
costs. Then, communicate this effectively via all of your marketing
processes.


About the Author

Lee Traupel has 20 plus years of marketing and business development
experience He is the co-founder of a Northern California and Brussels
Belgium based Interactive Advertising Agency, Intelective
Communications, Inc. www.intelective.com Intelective focuses
exclusively on providing strategic and tactical marketing services to
small to medium sized companies. He can be reached at
Lee@intelective.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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