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Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media, being good is good enough. You don’t need to be perfect, or even the best in your profession. There’s no elaborate entrance exam or competition to determine who gets media coverage. The prize...
Five Tips for Internet Marketing Success
Do you view your website as an expense or as an investment? Surprisingly, many companies seem to view their website as a necessary cost of doing business, not an opportunity to attract an audience and gain new customers. The following five tips can...
Four simple ways to cut your trade show marketing budget in half.
Many times when a trade show is planned for there isn’t someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you. You...
Internet Marketing: Are You Penny Wise And Dollar Foolish?
It never ceases to amaze me how many people set-up a web site, without any type of plan or clue about how to promote it--how to write a sales letter--how to write an ad--nothing! Fact is, nowadays, anyone can have a web site. But once you get one,...
Is Your Marketing Message Holding You Back?
Your marketing message is like a key. If you've got the right one, it will help you unlock doors to new business and start the process of converting them to clients. If you've got one that is the wrong size or poorly crafted you'll be locked out...
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Marketing Miracle Phrases
"...A powerful agent is the right word..." --Mark Twain
And what true words those are! Your marketing efforts have the ability to succeed or to fail based on the words you choose to represent your products, services, and yourself in your ads.
You have the ability to choose any words you desire. The problem is, sometimes, we draw a blank. Our minds seem amiss of anything creative to say. This is when a diverse collection of pre-written phrases, designed to bring miraculous changes to your ads, comes in handy.
A collection of pre-written phrases, which you can drop right into your ad text, offers a lot of magic, a good deal of choices, and an incredible journey through words which develop warmth, color, and add texture to your ads. With pre-written buzz-word phrases, you can bring your ad to life - immediately.
So how do you come up with these phrases and buzz words? The first step is to become aware of every advertisement you're exposed to, whether it be on television, in a newspaper, in email, or in a magazine. Just pay attention and study those ads.
The second step to gathering your pre-written phrases is to write down the words which make an impact on you. Make a notebook, or a computer document, and as you are exposed to the ads around you, jot down those phrases and buzz words. Here's some phrases and words I jotted down recently:
Accept nothing but the best Because you're worth it Consider it a gift from you?to you
The third step is to take these phrases and integrate them into your ads. The best way to do this is work with an ad which you've already written. How much impact does it have? How much sparkle and pizzaz does it possess? Does your already written ad grab your attention? If the answer is NO, then it's time to input some marketing miracle phrases - sprinkle them about your ad, pick some from your list which "fit" with your product or service - and revise.
Let's take a
look at an ad I found written by someone who is NOT using marketing miracle phrases:
"New without tag circular picture frame featuring hearts and rhinestones. Has little gold feet so it sits nicely on your tabletop or dresser. Black velvet back. About 4 inches high and 3 1/2 inches wide with a 2 inch-diameter opening."
The ad for this item really didn't capture my attention. The photo of the item did - it is a nice product! Let's see how the actual ad can be "spruced up" with the use of some marketing miracle phrases:
Accept nothing but the best when framing that picture of your sweetheart! This beautiful, circular picture frame features gold hearts and glistening rhinestones, which will certainly bring radiance to the most important person in your life. The frame has tiny gold feet so it will sit nicely on your tabletop or dresser and it has a black velvet back. Consider it a gift from you....to you... Because your sweetheart - and you - are certainly worth it! Measures 4" x 3 1/2" and has a 2" opening.
See the difference? Using marketing miracle words gives you a new way of impacting your buyers with words and phrases designed to bypass the mind, and get your product deep into their heart and soul, reaching the core of their deepest desires.
So why not try it with your own ads? Just follow the three steps in this article to see the change in your ads, and the change in your bottom line sales figures. Good luck!
About the Author
~*~*~*~*~*~*~*~ Jai Johnson is from Jackson, Tennessee. You can read more about Jai and visit her online art gallery here: http://www.michelejanine.com She is also the author of 777 Marketing Miracle Phrases - For your own copy of this booklet, send $10 via Paypal.Com to jai@michelejanine.com - your booklet will be forwarded via email, and we'll also include Jai's publication of 777 Specialty Businesses A Seller Can Start absolutely FREE in a second email!
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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